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Britney's Battle Plan?
April 6, 2001 12:16 PM   Subscribe

Britney's Battle Plan? Leaked document or Internet bs, you make the call...
posted by owillis (19 comments total)

 
Nicely done if it is internet BS. My favorite line is ...

...the “Rock in Rio” incident, although unplanned, also worked in moving her away from a teeny-bopper image. We should discuss with her and her people the possibility of creating similar “spontaneous” outburst in the future.

Gotta love marketing.
posted by jasonshellen at 12:33 PM on April 6, 2001


cool link, O. Thanks.
posted by jpoulos at 12:50 PM on April 6, 2001


Most interesting to me is how heavily they're relying on MTV. There was a time, a few years ago, when MTV seemed to have lost its power in the marketplace. (More of a gut-feeling than something I can back up with links right now.) Carson Daily and TRL saved the day.
posted by jpoulos at 12:55 PM on April 6, 2001


novel??? this has got to be total bs
posted by johnny novak at 1:22 PM on April 6, 2001


As far as the novel goes, I'm afraid not.
posted by turaho at 1:25 PM on April 6, 2001


damn, you beat me to it. The search was too slow.
posted by starvingartist at 1:27 PM on April 6, 2001


Hell, I've already pre-ordered my copy!
posted by turaho at 1:32 PM on April 6, 2001


Any one remember Black Swan?
posted by johnny novak at 1:40 PM on April 6, 2001


The disclaimer gives it all away:

Disclaimer: We are in no way affiliated with Britney Spears, Jive Records or MTV. This is an unofficial website. All graphics and images (except the ones with credits) on this website are ©World of Britney.com and you may not use them on your site without our written permission.
posted by briank at 1:42 PM on April 6, 2001


That doesn't mean they didn't get a leaked copy of a real business plan - it just means they're not official. It's a fan site, for chrissake! World of Britney? Come on, really.
posted by starvingartist at 1:45 PM on April 6, 2001


Disclaimer: We cannot proove that this is official, therefore it may be a work of fiction.

grooovy.
posted by phunkone at 1:47 PM on April 6, 2001


What're you willing to bet this was put up on 4/1?
posted by darukaru at 1:47 PM on April 6, 2001


No, I think World of Britney is presenting this as a leaked document from Jive's promotion department. I've dealt with major label promo departments on some fairly big projects, (nothing with Jive, and none as big an artist as Britney) but there's nothing at all that makes any of this seem to lack credibility.

Just for some perspective, many of the lesser teen acts and boy bands have their online presence listed as a primary factor in creating buzz for new acts. Not so much for Britney, Christina and BSB/NSync, but for groups like O-Town or acts like Mandy Moore and Jessica Simpson, these tactics are key.

A fellow I talked to at Arista many months ago when they were just starting to push Dream said that somewhere upwards of 50% of all messages about the group and its lead single were either from paid employees or the volunteer online street-teams that are organized by labels.

(Dream is the girl group on Puff Daddy's P. Diddy's Bad Boy label, distributed by Arista.)
posted by anildash at 1:49 PM on April 6, 2001


I wish I could be at on of those fan Q&A seesions...

"How does it feel to be a puppet of a record company, with no input into your career other than a hollow shell with a pair of tit's, an ass, and an not so great voice?"

I always knew the whole teen star thing was a scam, I just wish the target demographic would realize how bad they are being used.

The “spontaneous outburst" thing is pretty funny too. You want the 20-34 demographics attention? Have Brittany star in a homemade porn flic ala Pamela Lee.
posted by Starchile at 2:06 PM on April 6, 2001


Perhaps another engagement rumour but this will have to be handled delicately to avoid excessive backlash from NSYNC fans.

So... they planted the first one?
posted by amanda at 3:26 PM on April 6, 2001


I don't know... but if this *is* fictional, it was written by someone who has either read or written a *bunch* of them. It reads right.

And where do we reserve our copies of "Oops, They Did Me Again"?
posted by baylink at 6:32 PM on April 6, 2001


I always knew the whole teen star thing was a scam, I just wish the target demographic would realize how bad they are being used.

Many of them do. If you think everyone under 20 listens to that stuff, I would say you should take a real close look at your prejudices.
posted by dagnyscott at 6:19 AM on April 7, 2001


It was fantastic reading, regardless of whether it's real or not -- the very fact that it manages to sound realistic makes it great. What's really terrifying to me is that if it is true, she's going to be swinging by my city in August. U2 and REM pass us by, but we get all the goddamn boy bands and popstars. Shit.
posted by lia at 8:22 AM on April 7, 2001


Music fans' pieties when a pop star is discovered in possession of a marketing plan are an amusing mirror of media pieties when a rock star is discovered in possession of a joint. Shock horror! Naughty Britney!

The only thing that would have worried me in this piece is if it talked about her maturing her sound. As a proud member of the 20-34 year old demographic I say: keep the bubblegum coming.
posted by freakytrigger at 2:28 AM on April 9, 2001


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