If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs".Also, the trademark should appear in the same typeface as the surrounding text and should not be isolated or set apart from the surrounding text. In other words, the trademarks should not be emphasized or highlighted. Finally, the LEGO trademark should always appear with a ® symbol each time it is used.So, according to LEGO, it is not "ONE GODDAMNED LEGO, TWO GODDAMNED LEGO" or "MAKE THINGS OUT OF LEGO" or anything else that uses LEGO as a noun rather than as an adjective that must be followed by an approved noun. From the example: one LEGO® brick, two LEGO® bricks, etc.
« Older While many of Cuba's top musical figures left the ... | Notre Dame publishes reviews o... Newer »
This thread has been archived and is closed to new comments
posted by Kirth Gerson at 7:54 AM on January 26, 2008 [1 favorite]