February 18, 2008 4:29 AM Subscribe
posted by madamjujujive (23 comments total)
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"What is the sound of color? We asked that question of 5 musicians. We assigned each musician a different color. They wrote 5 tracks. We gave the colors and tracks that inspired them to 5 directors." The Sound of Color
contains the songs and videos that were created. The site and free downloads are only available through March 15. (Via Carolina Vigna-Marú)
Disclaimer: This is also the color of pepsi blue.
The project is sponsored by Gap
: "Gap is crossing the line between being an advertiser and a patron of the arts," Brown says. "There’s no gratuitous khakis flying around the videos." Even so, one can’t help but wonder whether critics suspicious of the brand's sponsorship will pan the tracks regardless of their caliber. The artists aren’t sweating. "From our perspective, we just want as many people as possible to hear and feel our music," says the Raveonettes' Sune RoseWagner. "And since most radio/TV stations are too lame to play it, we need alternative outlets."
More on the campaign in Advertising Age
- "The artists were given almost complete creative control by Gap and Rehab; there were a few mandatory constraints -- no political endorsements, no obscenity, etc., but other than that the artists were allowed to create whatever they wanted to. And in the end the rights to the tracks revert back to the artists; they can use those tracks however they want. Gap has no right or license to use the works in a commercial way."
More on the musicians