Comments on: Old logos

Old logos

tepidmonkey — Tue, 18 Mar 2008 20:57:51 -0800

120 pages of old logos, scanned from a 1970s book called “World of Logotypes.”

By: bz

bz — Tue, 18 Mar 2008 21:05:50 -0800

I'm a little surprised at how alike these all are. Still, a nice reference.

By: Blazecock Pileon

Blazecock Pileon — Tue, 18 Mar 2008 21:13:12 -0800

This is a wonderful resource.

By: sourwookie

sourwookie — Tue, 18 Mar 2008 22:11:58 -0800

Who's gonna cull 26+ of those out and make a font? Please?

By: Artifice_Eternity

Artifice_Eternity — Tue, 18 Mar 2008 22:47:52 -0800

Very evocative of the period. I can envision giant versions of these logos affixed to towering brutalist buildings.

By: Tube

Tube — Wed, 19 Mar 2008 00:16:20 -0800

They'll go ga-ga at the go-go when they see me with my logo.

By: b33j

b33j — Wed, 19 Mar 2008 03:29:42 -0800

I'm pretty sure that book is still on the shelves at my local library, along with the 1903 medical dictionary prescribing vibration treatment for women with hysteria.

By: Thorzdad

Thorzdad — Wed, 19 Mar 2008 04:33:59 -0800

I'm a little surprised at how alike these all are. That's an inevitable result of collecting together so many logos. Still, I wager these are far more diverse than what a similar collection of web-2.0 logos would look like. One thing I'd like people to understand/appreciate when they look at old collections like this is that all of the original art for these logos (save for the obviously typeset bits) was hand-assembled/drawn. No Photoshop. No Illustrator. Just drafting pens, ink, straightedges, templates, french curves, fine brushes, tape, x-actos, and rubylith.

By: Toekneesan

Toekneesan — Wed, 19 Mar 2008 04:34:36 -0800

Logos are the haiku of graphic design.

By: echo target

echo target — Wed, 19 Mar 2008 06:14:13 -0800

Some of these would do just fine in the present day. Look at the one in the upper-left here. Everything old is new again.

By: Dave Faris

Dave Faris — Wed, 19 Mar 2008 08:19:59 -0800

By: criticalbill

criticalbill — Wed, 19 Mar 2008 08:47:53 -0800

fires up Illustrator These are brilliant...

By: fiercecupcake

fiercecupcake — Wed, 19 Mar 2008 08:59:03 -0800

Wow! My middle school library had this book and I found it incredibly interesting. I used to just pore over it, I don't even know why. It's bizarre to see it again. Thanks!

By: Sys Rq

Sys Rq — Wed, 19 Mar 2008 09:01:40 -0800

It's interesting to see which ones stood the test of time. I counted 13.

By: squalor

squalor — Wed, 19 Mar 2008 11:20:10 -0800

Modern Living '73 ! I suspect all of our shiny new web 2.0 logos will look every bit as quaint in 40 or so years.

By: genghis

genghis — Wed, 19 Mar 2008 11:27:40 -0800

Jug City. Multi-purpose branding, is that.

By: Sys Rq

Sys Rq — Wed, 19 Mar 2008 11:46:14 -0800

Jug City! How did I miss that one? We had one of those across from my elementary school. Good source of penny candy (when it still cost a penny). It's still there, in fact. So that's 14.

By: Deathalicious

Deathalicious — Wed, 19 Mar 2008 11:48:29 -0800

These are great. They really highlight the kind of visual creativity necessary when you're working with limited colors.

By: applemeat

applemeat — Wed, 19 Mar 2008 11:51:49 -0800

Warms a trademark attorney's heart. I love this, thanks tepidmonkey.

By: Zampa

Zampa — Thu, 20 Mar 2008 07:35:05 -0800

KOSS hasn't changed a bit.

By: Ponsonby Britt

Ponsonby Britt — Sun, 23 Mar 2008 23:44:27 -0800

Wonderful. Reminds me of this book I picked up a while back. Thanks!