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May 23, 2008 9:29 AM   Subscribe

Orangina is a European carbonated citrus drink with very weird marketing strategies.

A gallery of the rest of the posters can be found here.

An orgiastic musical number with your new favorite cast of characters can be found here.
posted by aftermarketradio (93 comments total) 24 users marked this as a favorite

 
From Wikipedia:
The most famous one was the Orangina Rouge costume person (played by Maurice Lamy), who was depicted as a mad chainsaw-wielding killer (since the drink was based on blood oranges, a horror movie context was created), attacking a family in a car who travelled through the forest. This was the origin of the popular French catchphrase: "Mais pourquoi est-il si méchant?" spoken by a child ("But why is he so evil?") to which the Orangina Rouge character replies with his equally famous catchphrase: "PARCE QUE!" ("BECAUSE!").
Also, as far the actual soda goes, Orangina is pretty great. Not too sweet. And the new poster campaign looks exactly like what my life is like. I approve wholeheartedly of this entire affair.
posted by Sticherbeast at 9:35 AM on May 23, 2008 [3 favorites]


Emperor Penguin Hottie is clearly the sexiest.
posted by cowbellemoo at 9:37 AM on May 23, 2008


I HATE these ads. I see them everywhere in France. I mean, sexualized, anthropomorphic vegetables drinking orange soda? Are you fucking joking me?
posted by nonmerci at 9:38 AM on May 23, 2008 [4 favorites]


There is not a single joke anyone could possibly make in this thread that would be funnier or more deeply soul-scarring than that youtube video.
posted by middleclasstool at 9:40 AM on May 23, 2008 [1 favorite]


Ooooh, the fawn is also pretty sexy. I'm so confused!
posted by cowbellemoo at 9:40 AM on May 23, 2008


This reminds me of back in junior high when a substitute teacher was taking roll in and she pronounced my friend Regina's name as "ra-GINAH." Yuks were had by all.
posted by porn in the woods at 9:41 AM on May 23, 2008


There must be juice in there. It says so on the can. But every time we try it, we can't taste it, man.

Can't. Taste. The juice.
Can't. Taste. The juice.
posted by Afroblanco at 9:43 AM on May 23, 2008


Alright, so I just watched that YouTube video, and now my brain is turning inside-out. It's also quite appropriate that, in the Related Videos section, the first hit is for that godawful, NSFW, not-safe-for-sanity "Swallowing You" video I first saw on SomethingAwful all of a few hours ago.

Orangina, you scare me, but that might be OK. I think this ad campaign has already done more to freak people out than most bona fide art pranks.

Also, Sexy Emperor Penguin is causing me terrific amounts of pain. I've just had a bilateral hernia operation, and my sides are just about literally splitting.

I hate you, Internet. Never leave me.
posted by Sticherbeast at 9:43 AM on May 23, 2008 [3 favorites]


Oh, god there's a video. This is my favoritest thing ever.
posted by cowbellemoo at 9:43 AM on May 23, 2008


Middleclasstool, check out this youtube video for balance.
posted by DreamerFi at 9:43 AM on May 23, 2008


I'd drink to it! (Orangina is so so yummy.)
posted by not_on_display at 9:46 AM on May 23, 2008


That youtube video is about what it is like after I die, right?
posted by allkindsoftime at 9:46 AM on May 23, 2008 [2 favorites]


That video is pure delight. When the octopus squeezed her oranges, I wanted to cheer.
posted by [NOT HERMITOSIS-IST] at 9:48 AM on May 23, 2008 [5 favorites]


Are they trying to make Orangina look like pee in that video?
posted by Ms. Saint at 9:48 AM on May 23, 2008 [2 favorites]


a substitute teacher was taking roll in and she pronounced my friend Regina's name as "ra-GINAH."

Clearly, she was from Saskatchewan.
posted by rokusan at 9:49 AM on May 23, 2008


My high school French teacher made us drink it. I love French but I HATE this stuff.
posted by desjardins at 9:51 AM on May 23, 2008


It's got nothing on weirdly bitter italian soft drinks.
posted by Artw at 9:56 AM on May 23, 2008


Feh, Orangina is just a poor substitute for Fanta.

Fanta in Europe is nothing like it is in the USA. It's what Orangina aspires to be. Yum.
posted by TheNewWazoo at 9:56 AM on May 23, 2008 [1 favorite]


An orgiastic musical number with your new favorite cast of characters can be found here.

what the
posted by dersins at 9:57 AM on May 23, 2008 [1 favorite]


I'm not sure I'd really trust a palate ruined by HFCS on this, TBH.
posted by Artw at 9:59 AM on May 23, 2008


I really thought the video would have been posted before, but no. Perhaps some vortex of Weird has protected it until now.

(It has been mentioned, but that's it. Also, from way back in the archives, proof that you used to be able to set font color attributes.)

Bizarre campaigning aside, I like drinking the stuff too. I'd be curious to try the alleged Euro-Fanta, because the US stuff is just, like, eh. Soda.
posted by cortex at 10:04 AM on May 23, 2008


¡Iä! F'tagn F'tagn F'tagn!
posted by Mister_A at 10:07 AM on May 23, 2008 [1 favorite]


I dunno...I rather like it. So much advertising is so trite and insipid; it's always nice to see something that has some creativity and artistry to it. At the end of the day, they're still just shilling soda, but at least it kept me entertained for five minutes.

Seems like European advertising is more interesting than American stuff (or maybe we only see the interesting stuff, since that's what gets posted on blogs). I've always like this ad for personal lubricant. Subtle. And yet, totally not.

And, yeah, Orangina is pretty good.
posted by greenie2600 at 10:07 AM on May 23, 2008 [3 favorites]


Wow, that youtube video is exactly what the Internets were created for. My boss is gonna love this when I show it to her later.
posted by friendlyjuan at 10:08 AM on May 23, 2008


Pepsi orange?
posted by notyou at 10:09 AM on May 23, 2008


God damn it, I refuse to be turned on by octopus-women! I don't understand these feelings I'm having, and I'm upset by their implications! Damn you Orangina, Damn you and your sexy, sexy cephalopod hotties.
posted by quin at 10:10 AM on May 23, 2008


Nobody tell quin about 4chan.
posted by cortex at 10:13 AM on May 23, 2008 [8 favorites]


Also, I'm pretty sure the "orgiastic musical number" link is the same as the long version (1:45) of the ad that you can see on the product site. The youtube link doesn't play well at all for me, if you have that problem, select les pubs and then les films on the product site; the ad is better quality on the product site as well.
posted by Mister_A at 10:17 AM on May 23, 2008


I think quin and a lot of other people here finally understand where furries are coming from. Or at least the Japanese.
posted by middleclasstool at 10:17 AM on May 23, 2008


Orangina owns all. And I can taste the juice! It's my most favoritest drink.
posted by chimaera at 10:18 AM on May 23, 2008


Pepsi Weird.

I like the drink and the campaign; thanks amradio.
posted by Mister_A at 10:20 AM on May 23, 2008


Would you look at the rack on that deer!
posted by booth at 10:21 AM on May 23, 2008 [5 favorites]


Imagine the meetings. I wonder if the ad firm brought this idea to them, or if Orangina has an exec who was pushing this, safely wrapping his proclivities in marketing-speak edginess.

Somewhere, a marketing executive for an insurance company has finally worked up the nerve to pitch that callipygian cake sitting campaign concept he's been treasuring all these years.
posted by ulotrichous at 10:31 AM on May 23, 2008 [2 favorites]


Shake the bottle, wake the taste!

Note: actually shaking the bottle results in a foamy orange volcano that may or may not be delicious. The label is just screwing with you.
posted by Project F at 10:31 AM on May 23, 2008


And thus were a thousand French furries born.

While their advertising will give me nightmares for possibly forever, I think Orangina is delicious. I pick it up at Trader Joe's when I think I deserve a treat.
posted by Caduceus at 10:32 AM on May 23, 2008


It looks like someone filled the Uncanny Valley with bestiality porn.
posted by Help, I can't stop talking! at 10:34 AM on May 23, 2008 [8 favorites]


Emperor Penguin Hottie is clearly the sexiest.

I agree. Empress Penny makes more than just my feet happy.
posted by aftermarketradio at 10:44 AM on May 23, 2008


There's one ad in particular I remember from back in late 70's/early 80's, when it was called Orelia (in the US only, maybe?). It was a bikini-clad woman walking on a beach, swinging a bottle of Orelia back and forth in front of her bottom (hence my strong memory). The song was in French, and I can still sing it other than not knowing the actual words. Can't find any evidence of the stupid thing, and it's driving me nuts.
posted by schoolgirl report at 10:44 AM on May 23, 2008


And the new poster campaign looks exactly like what my life is like.

Um, what?
posted by hjo3 at 10:44 AM on May 23, 2008


Not a fan of anything that has "artificial flavours". Could be anything in there.
posted by Fizz at 10:47 AM on May 23, 2008


schoolgirl, I remember that. Yea. That was something else. I remember thinking, "damn I gotta move to France."
posted by Mister_A at 10:48 AM on May 23, 2008


I love Orangina but I don't think I've ever seen it advertised in any way in Canada. It's just... there.

I'm a little squicked by these ads but they're better than (for example) Coke's claims to be a mode of "hydration". S'if.
posted by loiseau at 10:53 AM on May 23, 2008


Are there so many Furries in the world now that they've become a worthwhile target group for advertisers??

Also.. I now feel justified having called it 'ginah-juice all these years.
posted by Kabanos at 10:53 AM on May 23, 2008


(On being caught trying to sneak in late at night.)

Um... oh... these 422 hickies? Well there was this octopus and probably one too many Orangina screwdrivers and... and... You're looking at me like I'm making this up!
posted by Mike D at 10:57 AM on May 23, 2008


One of my favorite meals is two slices of tomato-basil pizza and an orangina from Pinocchio's in Harvard Square.
posted by These Premises Are Alarmed at 11:07 AM on May 23, 2008 [2 favorites]


Rule 34.
posted by taursir at 11:07 AM on May 23, 2008


Orangina, unfortunately, in US is corn syrup based. Oh I do so miss the the simple sugar based one.
posted by jadepearl at 11:14 AM on May 23, 2008


omg. orangina is made of win and delicious. and possibly rainbows.
posted by dirtynumbangelboy at 11:15 AM on May 23, 2008 [1 favorite]


That is a deeply weird ad campaign. I can't help but imagine the brainstorming session that came up with something so incredibly bizarre. It's not shocking, but deeply unsettling. And it's for Orangina, of all things.
posted by msali at 11:21 AM on May 23, 2008


Orangina, unfortunately, in US is corn syrup based. Oh I do so miss the the simple sugar based one.

They really do put that vile shit in everything, don't they?
posted by Artw at 11:22 AM on May 23, 2008 [1 favorite]


I always wondered what the folks at Deviant Art did for day jobs.
posted by ryoshu at 11:24 AM on May 23, 2008 [2 favorites]


That video is what perverted zookeepers see when they trip, isn't it?



I've had Orangina. I'm now successfully too scared to ever try it again.
posted by Atreides at 11:26 AM on May 23, 2008


While I quite enjoy Orangina...

God damn it, I refuse to be turned on by octopus-women!

Yeah - I'm usually one to slag the furries, but if it's an octopus, I'm not a furry, right?
posted by GuyZero at 11:30 AM on May 23, 2008 [1 favorite]


For a lower cal corn syrup-free version of Orangia, put 3 fingers of OJ in a pint glass with a can Fresca - Mmmmmmm.
posted by jalexei at 11:35 AM on May 23, 2008


For a lower cal corn syrup-free version of Orangia, put 3 fingers of OJ in a pint glass with a can Fresca - Mmmmmmm.

HFCS vs. aspertame is the new Coke vs. Pepsi.
posted by [NOT HERMITOSIS-IST] at 11:40 AM on May 23, 2008 [2 favorites]


Orangina, unfortunately, in US is corn syrup based. Oh I do so miss the the simple sugar based one.

They really do put that vile shit in everything, don't they?


Give it up for the corn cartel and the tariffs on sugar (not to mention the straight up subsidies) that their lobbyists have gotten put into place over the years.

And now we're giving them additional subsidies to turn their corn into ethanol, which is driving up the price of almost all manufactured foods because of the reduced availability of corn syrup! Ain't American capitalism grand?
posted by Caduceus at 11:47 AM on May 23, 2008 [1 favorite]


what
posted by sciurus at 11:51 AM on May 23, 2008


But! The rising cost of corn due to ethanol production could eliminate the historical price advantage of HFCS over cane sugar, thus leading to an induced return to sugar-based sweetening in manufactured foods.

Also, SEXY CGI GIRAFFES.
posted by cortex at 11:54 AM on May 23, 2008 [4 favorites]


That video is awesome! I love the French.
posted by oddman at 11:57 AM on May 23, 2008


I really love this ad campaign, particularly the video. Yeah it's weird and strange but it's also a little hot. I love the whole thing about "our bottle of orange flavoured sugar water is exactly like an ejaculating penis". Great advertising.
posted by Nelson at 12:02 PM on May 23, 2008


What the fuck is up with all the weird-ass furry shit?
posted by schroedinger at 12:11 PM on May 23, 2008



Orangina commercial:

"When you speak of me, and you will speak of me, remember the name of the product I was created to sell."

(evil genius)
posted by mer2113 at 12:15 PM on May 23, 2008 [1 favorite]


Oh my God, the "related videos" are even worse . . . Behold this one (NOT SAFE FOR WORK).
posted by schroedinger at 12:16 PM on May 23, 2008


That video -- and the whole campaign -- rocks!

'Nuff respect for people who understand that sexy, not sex, sells.

In American, they just put a blonde white women with large breasts in the ads and say, "Buy our crap." That's using sex to sell stuff. Booo!

But this...I'm a hetero male, and I thought Bear Dude was a hunk; I'd let him buy me a drink! And don't even get me started on deer woman and the giraffettes..... That's using sexy to sell. Hurray!!!
posted by lord_wolf at 12:21 PM on May 23, 2008


The peacocks...have BREASTS.
posted by ymgve at 12:36 PM on May 23, 2008


If someone had told me this morning that there was a major ad campaign for a product (that I have tried and enjoyed) that featured sexualized anthropomorphic animals flirting and dancing to tropical music and also featured images of a golden liquid spraying a frolicking female kangaroo - I never would have believed it. Whoops.

Wow. And weird
posted by pointystick at 12:58 PM on May 23, 2008


Are there so many Furries in the world now that they've become a worthwhile target group for advertisers??

You bet; they're fucking like rabbits!

And this time, it won't be like in the early 80's, when Statistics extrapolated that two thirds of the Earth's population will be Elvis imitators by the year 2000. As should have been obvious, given the utter marginality of the Elvis-imitator-porn scene, that model turned out flawed, for which I am quite grateful. Color me old-fashioned, but seeing at least a third of all women (assuming no changes in human gender distribution) walking around with fake sideburns on their cheeks would have been too much to handle.
posted by Anything at 1:10 PM on May 23, 2008 [1 favorite]


stupidsexyoctopus
posted by fixedgear at 1:21 PM on May 23, 2008


I, for one, welcome our new Furry overlords....
posted by Skeptic at 1:26 PM on May 23, 2008


That Orangina bottle, it vibrates?
posted by Skeptic at 1:27 PM on May 23, 2008


oh god, this FPP is far too American-oh-my-god-they-actually-did that!!!!!!

Good god man, think about those Guinness adverts everyone so reveres.

Worse yet, in American late 1980s, Orangina in its pear shaped bottle, sold in the USA, was a staple of vodka mixing.
posted by Funmonkey1 at 1:50 PM on May 23, 2008


WANT.
posted by desuetude at 1:59 PM on May 23, 2008


ymgve : The peacocks...have BREASTS.

Yeah, I thought that was a little weird as well. Apparently the artists who put this together didn't realize that the colorful big tailed ones are the males of the peafowl type.

Or maybe it's even stranger than we thought, and they are actually supposed to be in drag. I mean, if there was ever a bird born to be a cross-dresser, it's the peacock.
posted by quin at 2:05 PM on May 23, 2008




Orangina is great, but continental summer holidays aren't complete without San Pellegrino Limonata. Both owned by big multinationals now, unfortunately (SP was independent until the late 80s).

And as for Vimto...
posted by athenian at 2:44 PM on May 23, 2008


A friend of mine saw this video and claimed out that "pulpeuse" has a double-meaning as "R-rated seedy sexy." Which makes sense in a way.

And the peacocks must be drag queens.

Personally, I mix my own with juice and club soda.
posted by KirkJobSluder at 3:01 PM on May 23, 2008


I don't know why, but that video aroused such a violent feeling of disgust in me that I will never drink Orangina again. Are they trying to sell their beverage or get it banned? It's like Hieronymous Bosch came back from the dead and founded an ad agency.
posted by nowonmai at 3:06 PM on May 23, 2008 [2 favorites]


It's like Hieronymous Bosch came back from the dead and founded an ad agency.

Holy crap, that'd be great.
posted by cortex at 3:08 PM on May 23, 2008 [3 favorites]


Orangina has always been the taste of childhood holidays for me, a lovely nostalgia sip. But now when I drink it I'm going to think of spunking CGI erotobears and drag queen peacocks instead of me and my little sis runnning into the sea and exploring rock pools and carefully stashing foreign coins in the small zip pocket on the side of our sunhats. Bastards.
posted by jack_mo at 3:44 PM on May 23, 2008


Do not watch that video with your kids. um, awkward?
posted by nax at 4:06 PM on May 23, 2008


More Orangina related video-ness. Ladies and Gentleman, Miss Grace Jones.
posted by inpHilltr8r at 4:36 PM on May 23, 2008 [1 favorite]


Orangina is a ritual and a rite of passage. If you don't know that you're supposed to shake the bottle, you haven't lived. And it does taste of juice -- and fizz -- and French holidays. Not too sweet, but still a sip of heaven.
posted by Susurration at 4:39 PM on May 23, 2008


It's got nothing on weirdly bitter italian soft drinks.

Yes, yes, yes!!! Artw knows the secret!
posted by Tube at 4:56 PM on May 23, 2008


Orangina is great, but continental summer holidays aren't complete without San Pellegrino Limonata.

Mmmmmmmmmmmm. Limonata. It's available everywhere, and I for one am grateful. Throw a shot of limoncello in it, and you've got a perfect summer afternoon.
posted by dirtynumbangelboy at 4:58 PM on May 23, 2008


I heard the Orangina company will be making a mango flavored drink called...mangina.
posted by Cookiebastard at 6:19 PM on May 23, 2008 [1 favorite]


^ hah.
posted by virga at 8:03 PM on May 23, 2008


i can't unsee it, right?
posted by liza at 9:25 PM on May 23, 2008


Orangina, like Perrier, is known to have cool commercials. This is an accident. They used to do this kind of stuff.
posted by SageLeVoid at 9:39 PM on May 23, 2008


Orangina is available for sale here in Montreal, I often buy a few bottles, tasty stuff.
Yum!
posted by Vindaloo at 12:13 AM on May 24, 2008


Weird enough to begin with, but -- is that a tiny skull in the middle of the zebra's bow??
posted by rifflesby at 5:16 AM on May 24, 2008


I found this really cute, somehow - really weird, but also cute in a very surreal kind of way. I dunno, it was interesting. The way it was described here (also links to hi-res plus ad people's comments) seemed fairly on-target to me , especially as "curiously infectious", as at first the stills just seemed kind of insane, but the more I see the more I kind of think they're fun.

The sexiness is weird because it's anthropomorphized, but really nature is all about gettin' it on, so it's not the sex that's weird... I guess there's also the uncanny valley aspect of the design, that they aren't straight cartoon characters. But the randomness and detail of the characters is well done, and I liked the way it crossed the "endless proliferation of nature" with "stripbars and trashy 80s movies" - they're the same and not the same and I think that's what makes it intriguingly surreal.
posted by mdn at 9:44 AM on May 24, 2008


The sexiness is weird because it's anthropomorphized, but really nature is all about gettin' it on, so it's not the sex that's weird...

I'm pretty sure they stick to their own species in the real forest.
posted by mendel at 9:54 AM on May 24, 2008


this is truly fascinating. and it makes me want to learn more.
posted by dagnabbit at 1:40 PM on May 24, 2008


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