Comments on: Life Lock's CEO Identity Stolen

Life Lock's CEO Identity Stolen

DJWeezy — Wed, 28 May 2008 13:19:28 -0800

Life Lock CEO's Identify Stolen Remember all those commercials recently tell us to steal Life Lock's CEO Todd Davis' Identity? Well seems as though someone did.

By: dirtynumbangelboy

dirtynumbangelboy — Wed, 28 May 2008 13:22:32 -0800

Oh that's just delicious. That being said, a mean little part of me wishes that he'd had his identity really conclusively stolen, the way many other people have.

By: jabberjaw

jabberjaw — Wed, 28 May 2008 13:23:59 -0800

The funny thing is when he found his identity thief, he sent thugs over to the thief's home and forced the guy to sign a confession. Which is inadmissible in court. Now, if LifeLock will send out thugs on my behalf, I just might consider signing up.

By: CynicalKnight

CynicalKnight — Wed, 28 May 2008 13:29:07 -0800

Metafilter: send out thugs on my behalf, I just might consider signing up

By: Armitage Shanks

Armitage Shanks — Wed, 28 May 2008 13:35:35 -0800

"We went to our database and it appears that dozens of people are using your Social Security number -- including a guy named Joe Blow in Carson City, a man on 123 Fake St., and Jabba T. Hutt," Lauer pointed out.

By: !Jim

!Jim — Wed, 28 May 2008 13:39:26 -0800

Remember all those commercials recently tell us to steal Life Lock's CEO Todd Davis' Identity? No.

By: fearfulsymmetry

fearfulsymmetry — Wed, 28 May 2008 13:40:29 -0800

By: TheOnlyCoolTim

TheOnlyCoolTim — Wed, 28 May 2008 13:52:04 -0800

No. It's advertised to the lowest common denominator demographic (scam the stupid.) USA Today and that sort of shit. I would never have seen it if I didn't make a point of occasionally seeing what bullshit they're shoveling to the masses.

By: Armitage Shanks

Armitage Shanks — Wed, 28 May 2008 14:00:08 -0800

I would never have seen it if I didn't make a point of occasionally seeing what bullshit they're shoveling to the masses. How unpleasant. Couldn't you employ a lower class person to do that for you and report back?

By: BrooklynCouch

BrooklynCouch — Wed, 28 May 2008 14:02:25 -0800

I think this in appropriate thread in which to state that I am me, would appreciate if everyone would stop accusing me of being someone else. Thank you.

By: Eideteker

Eideteker — Wed, 28 May 2008 14:21:30 -0800

I heard about this before I ever saw one of the commercials. Didn't this happen last year as well? Seems like it's just hitting the news because of the lawsuit.

By: Mister_A

Mister_A — Wed, 28 May 2008 14:22:14 -0800

Greetings BrokenCouch. It is I who am Mister_A, and I should like to inform you that you have become the winner of the Latvian Internet Lottery a famous and rather lucrative sum of $1,000,000.

By: EatTheWeak

EatTheWeak — Wed, 28 May 2008 14:28:49 -0800

BWAHAHAHAHAHAHAHAHA!

By: Brocktoon

Brocktoon — Wed, 28 May 2008 14:29:07 -0800

It's advertised to the lowest common denominator demographic (scam the stupid.) You may wish to rephrase this statement. I've seen them on bus benches in Long Beach and South LA; this is a "poor" working class demographic, not a "stupid" one.

By: Potsy

Potsy — Wed, 28 May 2008 14:38:45 -0800

According to the NYTimes, Life-Lock got millions in funding for Goldman-Sachs, and has the CFO of Google on their board. And their "product" is about as effective as Airborne. More like scam the rich.

By: Deep Dish

Deep Dish — Wed, 28 May 2008 14:41:25 -0800

Mister_A, BrokenCouch had an accident when delivering diplomatic documents to the Prussia Embassy in Siam and is not available. You can read about the air crash Mr. Couch was involved in at this link. As Mr Couch's last surviving relative, you stand to inherit the fortune he earned by selling arms to pirates in Saskatchewan.pirates in Saskatchewan. Please semd me your bank account numbers so we can sort this all out.

By: Potsy

Potsy — Wed, 28 May 2008 14:48:24 -0800

Also, I should point out that the NYTimes article I just linked to explains exactly how to do what Life-Lock does, yourself, for free.

By: TheOnlyCoolTim

TheOnlyCoolTim — Wed, 28 May 2008 14:53:55 -0800

How unpleasant. Couldn't you employ a lower class person to do that for you and report back? Ever looked at a USA Today, a Time, or a NY Post? I'm talking about these sort of lowest common denominator with a 2nd grade level of biased discourse and misinformation. They're effectively making a concerted effort to keep America dumb.

By: a robot made out of meat

a robot made out of meat — Wed, 28 May 2008 14:55:47 -0800

Wow, the behavior with a fraud alert on your file (call a pre-specified number to verify before issuing credit) is so obviously the logical behavior that I am astonished that everyone doesn't have it all the time. I kinda want to bug my legislators to mandate it.

By: quin

quin — Wed, 28 May 2008 14:58:34 -0800

Oh, that Life Lock. I was thinking of the one where you stick someone in the trunk of your car. But then, I do identity theft the old school way.

By: BrooklynCouch

BrooklynCouch — Wed, 28 May 2008 15:01:21 -0800

Sorry to disappoint you, TheOnlyCoolTim, but neither Time nor USAT are read by the "lower class" My guess is that many people reading this subscribe to Time (or their friends or parents do). USAT's demographic is not much lower. So you might want to reconsider your theory of stupidity.

By: Armitage Shanks

Armitage Shanks — Wed, 28 May 2008 15:05:56 -0800

They're effectively making a concerted effort to keep America dumb. Here's a USA Today op-ed on the Iraq war. How many newspapers were willing to call it like that two years ago?

By: limeonaire

limeonaire — Wed, 28 May 2008 15:07:32 -0800

Oh wow. I just saw one of this guy's ads for the first time this morning, in an October 2007 copy of Forbes at the doctor's office. And I thought, "Huh, I wonder how long that's gonna last," re: his identity not being stolen. Funny how that turned out...

By: TheOnlyCoolTim

TheOnlyCoolTim — Wed, 28 May 2008 15:08:29 -0800

When did I say Time or USA Today had a "lower class" demographic? In my opinion, they're pretty solidly aimed at the lowest common denominator middle and upper middle class.

By: sondrialiac

sondrialiac — Wed, 28 May 2008 15:13:38 -0800

I love the NY Post, it's entertaining as hell. The New York Times runs bullshit alarmist articles, but with a patina of bougie that I find nearly unbearable. Did you hear that some young college educated people might not be able to afford to live in Manhattan AND go out every night AND buy designer clothes!?!?!?!?!!!!!!!

By: BrooklynCouch

BrooklynCouch — Wed, 28 May 2008 15:19:45 -0800

Sorry, but Time and USA Today are written at a high school level. The NYPost is a bit lower, but not that much lower.

By: camcgee

camcgee — Wed, 28 May 2008 15:56:20 -0800

I listen to a fair amount of AM talk radio and I hear Lifelock ads on there all the time. I assumed the demographic they were aiming for was not economically based but rather "old and fearful."

By: wildcrdj

wildcrdj — Wed, 28 May 2008 16:03:09 -0800

Lifelock has also run ads in Forbes, The New York Times, etc. And, you know, the internets.

By: WalterMitty

WalterMitty — Wed, 28 May 2008 16:07:07 -0800

This thread is rapidly turning into a snipefest. An uninteresting one full of unsupported assertions, to be sure, but a snipefest nevertheless.

By: bokeh

bokeh — Wed, 28 May 2008 16:10:22 -0800

"I seem to have my identity, whereas you seem to have lost several thousands of pounds."

By: FelliniBlank

FelliniBlank — Wed, 28 May 2008 16:11:25 -0800

There are Lifelock commercials on basic cable channels as well -- TNT, USA, etc. They show up during the day a bit less frequently than Freecreditreport.com, the crazylikeafox "own your own business" scams, and the various bogus weightloss products.

By: brevator

brevator — Wed, 28 May 2008 16:23:13 -0800

I believe this is in order.

By: delmoi

delmoi — Wed, 28 May 2008 16:58:00 -0800

Huh. I've seen that guy's smug pic and SSN in various internet ads. I didn't know they advertised in traditional media as well. So essentially what they do is tell the credit bureaus not to allow any new credit lines, and then charge $10 a month for the rest of your life?

By: CitizenD

CitizenD — Wed, 28 May 2008 17:11:05 -0800

HAHAHAHAHAHAHAHAHAAAAA!!!!! this knucklehead (the lifelock guy) advertises on RUSH and DR. LAURA. (i am neither stupid nor lower-class. i am an enlightened soul who listens to rush/etc. for the purpose of keeping abreast of what these shameless hucksters are feeding to the masses. the stupid, fearful masses.)

By: CitizenD

CitizenD — Wed, 28 May 2008 17:11:49 -0800

ps. brevator, you are made of awesome!

By: HappyHippo

HappyHippo — Wed, 28 May 2008 18:03:45 -0800

I recommend Old Glory Insurance just in case...

By: dobbs

dobbs — Wed, 28 May 2008 20:10:16 -0800

MetaFilter: I would never have seen it if I didn't make a point of occasionally seeing what bullshit they're shoveling to the masses.

By: flotson

flotson — Wed, 28 May 2008 21:12:31 -0800

I prefer to protect my identity with robot monkeys, thank you.

By: blue_beetle

blue_beetle — Wed, 28 May 2008 21:32:33 -0800

Metafilter: If I hadn't of not seen what I didn't not know when I didn't know it, then I wouldn't have what I didn't want to not have, and I would know it. Also, don't steal my identity, k?

By: freebird

freebird — Wed, 28 May 2008 23:10:30 -0800

Is this something I'd need to have an identity to understand?

By: porpoise

porpoise — Wed, 28 May 2008 23:12:15 -0800

...i am an enlightened soul... ?!

By: VicNebulous

VicNebulous — Thu, 29 May 2008 07:07:35 -0800

Stupid commercials are still running constantly on XM radio -- heard it twice this morning (Thursday).

By: Busithoth

Busithoth — Fri, 30 May 2008 06:40:05 -0800

This reminds me of how I memorized Richard Nixon's SSN after reading The Anarchist's Cookbook. Never came in useful, but I liked having one ready in case someone asked.