Comments on: Hocus Pocus! Ride That Line!

Hocus Pocus! Ride That Line!

ericb — Fri, 06 Jun 2008 13:27:28 -0800

McDonald's Line Rider Commercials^*

With background music: 'Hocus Pocus' by Fo cus.

By: joelf

joelf — Fri, 06 Jun 2008 13:32:08 -0800

It's kind of weird, but i love that they're onto something that was totally hot and awesome a couple years back and are now getting around to exploiting it.

By: joelf

joelf — Fri, 06 Jun 2008 13:33:11 -0800

Something tells me these are fan made ads. (If such a thing actually exists for a company like McD's)

By: GuyZero

GuyZero — Fri, 06 Jun 2008 13:33:23 -0800

Line Rider sold out, man.

By: GuyZero

GuyZero — Fri, 06 Jun 2008 13:34:14 -0800

Something tells me these are fan made ads. (If such a thing actually exists for a company like McD's) Nope, i saw one on TV last night. It took me a few seconds but I was all "WTF, is that line rider?". Then they showed the linerider URL and the "M" logo.

By: elwoodwiles

elwoodwiles — Fri, 06 Jun 2008 13:36:01 -0800

Um, why do I care? Not to be snarky, but what is a "line rider" and how does it relate to Big Macs, diabetes, or deforestation?

By: joelf

joelf — Fri, 06 Jun 2008 13:37:13 -0800

Thanks for all the Focus links!

By: ericb

ericb — Fri, 06 Jun 2008 13:37:37 -0800

Something tells me these are fan made ads. Nope. Check out Line Rider's homepage.

By: ericb

ericb — Fri, 06 Jun 2008 13:39:37 -0800

Just to add to the Focus links: Jan Akkerman's website.

By: anthill

anthill — Fri, 06 Jun 2008 13:39:40 -0800

The old master

By: Dr-Baa

Dr-Baa — Fri, 06 Jun 2008 13:40:15 -0800

It's kind of weird, but i love that they're onto something that was totally hot and awesome a couple years back and are now getting around to exploiting it. joelf, that's business as usual at McDonald's. They also shine at co-opting tired popular phrases and using them in hilariously wrong ways.

By: fourcheesemac

fourcheesemac — Fri, 06 Jun 2008 13:43:27 -0800

I'm hating it

By: Busithoth

Busithoth — Fri, 06 Jun 2008 13:51:57 -0800

holy crap anthill, I'd never seen that guy's stuff. I need to re-evaluate my scale, because I'm clearly worse at doing that line-rider thing than I previously thought.

By: Muddler

Muddler — Fri, 06 Jun 2008 13:52:03 -0800

Trying to capture the fat geek demographic, I see - as if McDonalds even had to try. If the wrappers flowing out of the trash are any indication, that clown had the IT department at hello.

By: quin

quin — Fri, 06 Jun 2008 14:02:19 -0800

I had completely forgotten about that game, I heard "line rider" and hoped it was some kind of cocaine reference, something really edgy to compete with Burger King's new stuff. McDonald's: Snort that Shit! McDonald's: It Makes Your Gums Numb Like Coke, But It's Legal. McDonald's: Pure Cut Peruvian. (beef).

By: signal

signal — Fri, 06 Jun 2008 14:06:41 -0800

joelf, that's business as usual at McDonald's. They also shine at co-opting tired popular phrases and using them in hilariously wrong ways. 'Wrong'? I highly dispute the idea that a) MD's ad people didn't know that 'I'd hit it' was about sex and b) they were opposed to relating their product with said sex.

By: M.C. Lo-Carb!

M.C. Lo-Carb! — Fri, 06 Jun 2008 14:07:42 -0800

I love how both commercials showcase McDonald's "healthy" foods, such as water, a wrap, and yogurt. You know, the stuff on the menu that nobody orders.

By: The Bellman

The Bellman — Fri, 06 Jun 2008 14:10:32 -0800

Dr-Baa is not aware of the enormous popularity of Hamburglar/Grimace slash fiction, I guess.

By: Debaser626

Debaser626 — Fri, 06 Jun 2008 14:11:40 -0800

Pepsi Bl... Oh wait.... Coke New?

By: hypersloth

hypersloth — Fri, 06 Jun 2008 14:22:40 -0800

The Vandals cover of Hocus Pocus.

By: Dave Faris

Dave Faris — Fri, 06 Jun 2008 14:28:31 -0800

Hooray for the corporate whores.

By: krautland

krautland — Fri, 06 Jun 2008 14:29:11 -0800

joelf, that's business as usual at ~~McDonald's~~ DDB Chicago. fixed that for ya.

By: BrotherCaine

BrotherCaine — Fri, 06 Jun 2008 14:37:22 -0800

'Wrong'? I highly dispute the idea that a) MD's ad people didn't know that *'* *** ** was about sex and b) they were opposed to relating their product with said sex. Signal, NOOOOOOOOOOOOOOOOOOOOOOOOOOO.

By: stavrogin

stavrogin — Fri, 06 Jun 2008 14:39:30 -0800

He's quoting it. That doesn't count.

By: DU

DU — Fri, 06 Jun 2008 14:49:11 -0800

Pepsi Linear

By: eyeballkid

eyeballkid — Fri, 06 Jun 2008 14:49:44 -0800

It's kind of weird, but i love that they're onto something that was totally hot and awesome a couple years back and are now getting around to exploiting it. Well, what did you expect from Weezer? Innovation? ...oh you meant the McDonald's commercial.

By: CynicalKnight

CynicalKnight — Fri, 06 Jun 2008 15:00:52 -0800

Line Rider sold out, man. Had to happen eventually

By: Flashman

Flashman — Fri, 06 Jun 2008 15:15:44 -0800

Needs more stabbing.

By: yeti

yeti — Fri, 06 Jun 2008 16:10:41 -0800

The forthcoming Line Rider game looks totally lame. Where the hell is the LINE? It's not "lame-ass snow rider." And Adorable Sledding Guy can't fall off the sled?!?! They totally abandoned their hard-core constituency. Notice that even McD's didn't use the new LR engine.

By: humannaire

humannaire — Fri, 06 Jun 2008 16:12:32 -0800

Whoa, for a minute I thought, "The guy who rides trains sold out? To McDonalds?!" Whew! It was only that animated stuff. Yeah, now that makes sense. If that's a problem, warning: Kindom Hearts is next! Linerider ≠ Train Surfer, and I am loving it!

By: Dillonlikescookies

Dillonlikescookies — Fri, 06 Jun 2008 23:42:05 -0800

hocus pocus rocks, but it was a shame to see it first on the blue to the tune of a mcdonalds ad.

By: billder

billder — Sat, 07 Jun 2008 00:23:42 -0800

Forget the Line Rider angle.... Hocus Pocus by Focus, in a McDonalds ad? Since we're mashing memes, my head asplode.

By: JHarris

JHarris — Sat, 07 Jun 2008 11:32:11 -0800

yeti: This is a "hand-drawn" stage, so evidently the lines are still in it somewhere. And he did fall off in the video, I think the course designer actually saved him; the sled and the kid met each other through the physics engine and he got back on. I do hope there's a way to turn off the "whooooaaa" sound effects.