Comments on: Lou Dorfsman - CBS Imagemaker

Lou Dorfsman - CBS Imagemaker

Fuzzy Skinner — Sun, 26 Oct 2008 10:28:54 -0800

Long-time CBS in-house designer Lou Dorfsman passed away this week. He did a lot of great work, but let's just focus on one part: His cafeteria wall at CBS, dubbed Gastrotypographicalassemblage. More about the wall. And an interview with Mr. Dorfsman about the wall.

By: pmurray63

pmurray63 — Sun, 26 Oct 2008 11:17:19 -0800

And used copies of the out-of-print 1988 book Dorfsman and CBS (mentioned in today's NYT obit) start at $99 on Amazon. "A review in The Times said, 'Leafing through this abundantly illustrated book, one is struck by the fact that television nurtured one of print's most innovative graphic designers.'"

By: Mcable

Mcable — Sun, 26 Oct 2008 11:23:03 -0800

Dorfsman is why I'm obsessed with Bodoni. . Thanks, Lou!

By: Fuzzy Skinner

Fuzzy Skinner — Sun, 26 Oct 2008 11:31:30 -0800

I think these are photos of some pages from the book mentioned above.

By: idiopath

idiopath — Sun, 26 Oct 2008 11:37:56 -0800

The second and fifth photos in the Gastrotypographicalassemblage link both feature the phrase "Tom and Jerry", who I recognize as a cartoon show about a cat and a mouse, but not a food. Google seems to agree, given the content of the first page of links, even if I add "food" to the search. It is kind of a stretch that it would fit because Tom wants to eat Jerry...

By: Fuzzy Skinner

Fuzzy Skinner — Sun, 26 Oct 2008 11:42:46 -0800

Tom and Jerry is a drink.

By: billybobtoo

billybobtoo — Sun, 26 Oct 2008 12:26:07 -0800

as an art/design major in the 70's i loved this type of thing. now it looks dusty and dated, like an avacado coloured shag rug.....

By: nickyskye

nickyskye — Sun, 26 Oct 2008 13:17:52 -0800

Had heard of this guy but only vaguely. It's nice to know about him now and especially to see his fontastic mural. used copies of the out-of-print 1988 book Dorfsman and CBS (mentioned in today's NYT obit) start at $99 on Amazon There's one on AbeBooks for $85. Looks like a good investment since the copies go up to US$ 791.13 for an ordinary used copy. §

By: Smart Dalek

Smart Dalek — Sun, 26 Oct 2008 13:24:48 -0800

▒

By: hal9k

hal9k — Sun, 26 Oct 2008 13:31:54 -0800

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*;: .

By: Haruspex

Haruspex — Sun, 26 Oct 2008 14:09:41 -0800

I'm fortunate to own the Dorfsman and CBS book, and — price be damned — it's highly recommended for anyone in the business or with an interest in the field. Dorfsman was one of the great masters of American graphic design, and his influence is everywhere.

By: ardgedee

ardgedee — Sun, 26 Oct 2008 17:24:06 -0800

Dorfsman, Paul Rand and Saul Bass collectively defined corporate graphics and identity and set the standards for the rest. It's hard to exaggerate how ubiquitous their work was or the extent of their influence. It's possible that any American who owned a TV, watched movies, worked in an office or shopped in a grocery store was exposed to the work of at least two of these men every single day for over twenty years. What made Dorfsman's prominence remarkable, even in comparison to Rand and Bass, was that instead of working on contract for numerous large corporations, he spent almost his whole career at one company. Even his interior decoration -- more usually the thing a graphic designer does on the side to stretch his legs -- was in the service of one company.

By: Thorzdad

Thorzdad — Sun, 26 Oct 2008 20:11:35 -0800

By: lupus_yonderboy

lupus_yonderboy — Sun, 26 Oct 2008 23:01:36 -0800

. Of course, you note that CBS took down and threw away his great wall. That must have really hurt....

By: notclosed

notclosed — Mon, 27 Oct 2008 09:21:43 -0800