Astro-turf from Walmart?
November 14, 2008 3:25 PM Subscribe
posted by longsleeves (21 comments total)
2 users marked this as a favorite
Ernest Kirschner, a 61-year-old business owner from East Haddam, is among thousands of Connecticut residents who may become the new voice of Walmart.
When the Benton, Ark.-based retailer formed its own "support group," the New England Customer Action Network, Kirschner signed up eagerly.
"I would stick up for Wal-Mart as strong as I can," said Kirschner, a frequent shopper. "I really think they've gotten an unfair shake."
Wal-Mart Forms Customer 'Support Group' To Counter Opponents
"Here's a giant retailer doing community organizing instead of selling cheap underwear and bananas," Norman said. "A lot of people signed up for this group, thinking they were going to get information about the next sale."
Wal-Mart hired an outside company to do the recruiting, and those people were able to say they were not Wal-Mart employees. That, Norman said, led many customers to believe CAN was an independent group, not run by Wal-Mart itself.