Q: Why, as you write in the book, is a toilet still only a distress purchase in the U.S., while it’s constantly being developed and advanced in a country like Japan?I'm intrigued. Toilets in Japan.
A: For all sorts of reasons. The Japanese toilet revolution has happened over 60 years and for several reasons. Transforming the toilet into a must-have product appealed to the Japanese love of gadgetry, for a start. Having toilets with inbuilt bidets that can massage you, but are totally hands-off, appeal to the Japanese sense of wabi sabi (i.e. a love of cleanliness and purity), but also enable Japanese to have no contact with their excrement.
Clean, hands-free. It was a winnable concept.
As for why Americans haven’t been convinced yet, it’s because, like most of us with flush toilets, as long as they flush and work, we don’t notice them. Until you use a Japanese robo-toilet, you won’t get it. Perhaps when they make more headway in the U.S., Americans might start to see the light. But they’d have to be cheaper first.
I do think there’s a market in the U.S. for washing rather than wiping: I did a Q&A for Salon recently, and of the 70 or so comments that were left, nearly all were about washing your butt and how much better it was. I was astonished.
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posted by djeo at 12:51 PM on November 24, 2008