The researchers might have conducted a parallel study while carrying out this research. They could have hired two graduate assistants, telling each of them that they would be paid $100 at the end of each day's research. And then, at the end of each day, they could have paid the first assistant, but not the second -- not the underdog. My theory is that the underdog would quickly become "less and less inclined" to continue showing up for work.
Cat wanders onto bed, cat is now sitting behind wife nestled in her hair. Another cat walks into room now sitting on my lap, actively ignoring my wife and other cat. Dog comes in room, sits on end of bed, sits on my feet, sits on my knees, avoids slap from cat in lap, sits on wife's feet, sits on wife's knees, sprawls across wife's knees and my feet. Another cat comes into room, sees dog, tries to get in my lap, sees cat, sulks, starts knocking stuff off shelf, other dog sees stuff falling starts barking at cat on shelf, cat in lap takes offense, chases dog, dog gets excited, chases cat, chaos ensues...
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