So traffic aside, why give HuffPo a higher valuation? Two reasons:
1. Because master self-promoter Arianna Huffington inspired a "Simpsons" character last year; that's gotta be worth something. (If Salon Editor in Chief Joan Walsh were to inspire, say, a "Family Guy" character, then I'd insist Salon would be worth at least double its current $700K.)
WEBSITES THAT SIMPLY REPURPOSE OTHER'S CONTENT AREN'T WORTH MUCH... DEVELOPING...
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