Selling snake oil
January 21, 2009 4:44 AM Subscribe
An unexpected corollary of the modern marketing-and-distribution model is that films no longer have time to find their audience; that audience has to be identified and solicited well in advance. The Cobra
- The New Yorker
on the art and science of movie marketing.
posted by fearfulsymmetry (36 comments total)
28 users marked this as a favorite
« Older Right before the trials at Guantanamo were ordered... | Jaane Tu... Ya Jaane Naa (You ... Newer »