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Tour of the Loopwheeler factory
March 17, 2009 11:18 AM   Subscribe

OK, how about visiting a very cold place next? This is where you will learn all about the Loopwheeler, a loom that spins slowly to cut down on thread tension and create airier and supposedly softer fabric. The link takes you on a detailed journey from threads to fabric to graphics and finally to the finished product. The company comes recommended by John Mayer. Last year Loopwheeler worked with Nike to produce some sweatshirts that can be found in the US.
posted by rmless (19 comments total) 2 users marked this as a favorite

 
is this, like, an ad????
posted by HuronBob at 11:27 AM on March 17, 2009


I would like to touch those fabrics!
posted by Greg Nog at 11:35 AM on March 17, 2009


It's BlueGreenNike day, don'tchaknow?

To be fair, the Japanese Loopwheel factory has worked with Colette, Beams Plus and Selfridges in the past. The hype isn't new.
posted by filthy light thief at 11:36 AM on March 17, 2009


comes recommended by John Mayer

That's enough to turn me off right there. The man is a professional musician and can't even make good music. What hope does he have of making recommendations outside of his "expertise"?
posted by explosion at 11:56 AM on March 17, 2009


Care for a refreshing Pepsi Nike Blue, anyone?
posted by buzzv at 11:59 AM on March 17, 2009


i'll buy my clothes from a company that doesn't pay starvation wages in third-world countries, thanks...
posted by sexyrobot at 12:02 PM on March 17, 2009


Is this Mayer interview real?

"Check this out: it appears as if I’m a jeans and t-shirt guy, but if I were to walk you through my closet, you’ll notice one thing about what I wear — you can never tag me. You can never say that I’m wearing this by that person. Cause I only normal wear stuff by my friends."

So your friends design clothes?

"Yeah. I don’t even want to give the brands away. Some of these brands are clothing lines so small that it's technically an artisan process and not a mass production thing. So I wear things that look like I just threw stuff on, but it’s the best version. When I’m wearing a hoodie, it looks like I just threw a hoodie on. I’m wearing what I discovered and figured out is the best hoodie I can find. And I’ll tell you, if you ever want to know the best hoodie, I know the best hoodie. The best hoodie ever made is by a company called Loopwheeler. It's all [styles] from the '40s and '50s that no one uses in America anymore. It makes one meter of fabric every hour. Do you know a store called Collette in Paris? They sell Loopwheeler. It’s the greatest stuff in the world."
posted by box at 12:03 PM on March 17, 2009


Is this the thread where I can be hyper-critical of John Mayer and expensive sweatshirts and feel better about myself for a few minutes? Awesome.
posted by kingbenny at 12:13 PM on March 17, 2009


I'll only visit a very cold place if I can hike there in the nude.
posted by jquinby at 12:16 PM on March 17, 2009


Is this the thread where I can be hyper-critical of John Mayer

If I have my way, it's the thread where we can bash John Mayer for being a talentless hack without actually having to be critical enough to back up our opinions with evidence.
posted by explosion at 12:18 PM on March 17, 2009


$230 for a fucking hoodie? When I drop that kind of coin on clothes I expect more than gym-wear.
posted by cardboard at 12:18 PM on March 17, 2009


You know, I'm not partial to the man's music myself but that's not what bothers me about the guy. It's watching John Mayer sing. The way his mouth moves, red and wet, flapping and wabbling around the words like he was trying to get them off. Yech.
posted by carsonb at 12:31 PM on March 17, 2009 [1 favorite]


Your favorite musician sucks is a wonderland.
posted by Blazecock Pileon at 12:37 PM on March 17, 2009


OK, how about visiting a very cold place next?

Um, no thanks, I moved out of Minnesota just so I could avoid that kind of stuff.

Although Iowa isn't much better really.
posted by ArgentCorvid at 1:58 PM on March 17, 2009


I’m wearing what I discovered and figured out is the best hoodie I can find. And I’ll tell you, if you ever want to know the best hoodie, I know the best hoodie. The best hoodie ever made is by a company called Loopwheeler. It's all [styles] from the '40s and '50s that no one uses in America anymore. It makes one meter of fabric every hour. Do you know a store called Collette in Paris? They sell Loopwheeler. It’s the greatest stuff in the world.

This is the problem with rich people.
posted by delmoi at 3:00 PM on March 17, 2009 [1 favorite]


I was trying to make some kind of joke about Jennifer Aniston, but it was just too depressing.
posted by box at 3:08 PM on March 17, 2009


Textile technology and history can be quite fascinating - the Industrial Revolution owes much of its momentum to the demand for textiles - but this "interview" doesn't explain much. So this gizmo is an older, slower type of knitting machine? So?
posted by Quietgal at 3:50 PM on March 17, 2009


Yeah. I don’t even want to give the brands away. Some of these brands are clothing lines so small that it's technically an artisan process and not a mass production thing.

At this very moment, a bunch of aspiring clothing entrepreneurs, each one of whom not only gave Mayer free clothes but also pretended to be his friend, burst into tears.
posted by box at 7:04 PM on March 17, 2009 [2 favorites]


That's enough, John Mayer.
posted by Pronoiac at 10:07 AM on March 18, 2009


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