"T-Mobile premiered the latest in it's 'flash mob' style commercials tonight (Sat May 2nd 2009) during a specially extended ad break on ITV1's Britain's Got Talent. It's called T-Mobile Sing....As with T-Mobile Dance, this ad was edited and on air just 24-hours after it was recorded in Trafalgar Square, with +13,000 actors and members of the public, +24 cameras, hundreds of crew and the kind of technical set up you normally see at a rock concert."
"Around 13,000 people congregated to take part in the mobile phone operator's new commercial by singing hits such as The Beatles' Hey Jude and Britney Spears's Hit Me Baby One More Time.
But the crowd got a shock when Pink broke into an impromptu rendition of her hit single So What from the middle of the mob.
...Described as a 'mass karaoke singalong,' the latest offering was captured by handing out 2,000 microphones to members of the crowd, and was filmed by 24 cameras.
During the event, compèred by presenter Vernon Kay, the crowd belted out versions of the Grease hit Summer Nights, Total Eclipse of the Heart, and I Say a Little Prayer.
Pink joined in halfway through the crowd's rendition of the Erma Franklin hit Piece of my Heart."
If T-Mobile Sing were a coat, it would be a fab fur-lined number. Which when you wore it made you feel warm, safe, happy and confident enough to get out there and simply talk/connect with people.
"Sony/ATV Music Publishing, which owns the rights to The Beatles' back catalogue, is inviting offers to use the band's hits in ads." [January 2008].
"The company does not need permission from Sir Paul McCartney, Ringo Starr, Yoko Ono or the family of George Harrison to make the deals, but Martin Bandier, chief executive of Sony/ATV, said that he felt a 'moral obligation' to discuss uses of the catalogue with them."
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