A&E's Hammertime (http://www.youtube.com/watch?v=vfxCnZ4Dp3c&fmt=22) viral video, directed by Marc Klasfeld (http://www.rhfilms.com/marc-klasfeld) of Rockhard Films, launches today. Klasfeld’s viral video, a fun and spirited piece, was done for A&E’s new MC Hammer reality show called Hammertime, which debuts this month.
“A&E approached me to come up with a viral idea for Hammertime that would show Hammer is back. I thought it would be funny to contrast the hipster skinny leg jeans that are in style today with the parachute baggy look of Hammer pants of the 90s. So we planned to have a big crowd of people in Hammer pants flashmob an unsuspecting jeans store in full MC Hammer style,” said Marc Klasfeld, award-winning director and founder of Rockhard Films.
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