When I showed it off to a mailinglist full of cynical adfolk last week (see, I posted that same film subitted from the agency, here), the discussion instantly went to "how are they gonna keep their eyes on the road when that billboard is distracting the drivers, seems it would cause accidents...." which roughly translates to: "dang I wish I had thought of that". posted by dabitch at 2:53 PM on July 7 [1 favorite has favorites]
Was totally expecting an Itchy and Scratchy post. posted by Sailormom at 2:56 PM on July 7
Heh, I had a girlfriend that was forced to watch one of those driver's ed gore-fest films despite her squeamishness; of course she puked on the floor. posted by BrotherCaine at 2:56 PM on July 7
Ugh. The child looks like it's bleeding from the eyeballs.
I appreciate the creativity and effort involved in putting together an effective public safety campaign, but this seems unnecessarily macabre and gross. Like those anti-smoking commercials that show pictures of diseased lungs, timed to air when the viewing public is eating meals in front of the tv. It's the advertising equivalent of having a self-righteous, obnoxious friend yelling, "LOOK! SEE?! DISGUSTING, RIGHT? THAT'S YOUR LUNG, BECAUSE YOU SMOKE!!" in your ear.
Thanks, but no thanks. posted by zarq at 2:58 PM on July 7
"how are they gonna keep their eyes on the road when that billboard is distracting the drivers, seems it would cause accidents...." which roughly translates to: "dang I wish I had thought of that.
Yeah, you know if people are sick of the Z҉A҉L҉G҉O̚̕̚ meme, they're gonna have to stop doing things like posting about bleeding objects in the landscape. posted by Durn Bronzefist at 3:00 PM on July 7
Bloody marketers ruining everything. posted by rokusan at 4:32 PM on July 7
I wonder how long the red colouring lasts? And, after people get bored with the billboard, how long before someone sneaks a couple of litres of green food colouring into the reservoirs. posted by nonspecialist at 4:33 PM on July 7
Z҉A҉L҉G҉O̚̕̚
WOW, how did you do that AMAZING font thing?!!?! You've wrapped up the whole "Bleeding Road Safety Billboard in New Zealand" thing for all of us. Thread closed! posted by mattoxic at 4:36 PM on July 7
I was also expecting something a la Itchy and Scratchy Land.
Anyway, I wonder how cool that little boy thinks he is, getting to be in a scary BLEEDING ad!!1 posted by The Biggest Dreamer at 4:56 PM on July 7
Wow, there's an amazing amount of "won't somebody think of the children" in this thread. Seems like a cool ad, to me. I suppose there's a remote possibility of a particularly clever ad distracting someone's attention to the extent that it created an accident--but that would be an argument against all billboards in general. Obviously if an ad is going to be effective at all it has to be attention-grabbing. In that sense "this could cause an accident" just means "this is a particularly effective ad." posted by yoink at 5:04 PM on July 7
Sure, car accidents have been reduced, but vampire attacks - they are off the scale. posted by sien at 5:09 PM on July 7 [2 favorites has favorites]
Y̜͇͖̯̟̗͒̈͑̓͊̔ͅe͉̝̞̙͈̗̙͕̤̘͓̐̒͋̓ͩ̓ͤͬ̑ͤ̚a̙͕͖̜̼̩̞͓̯̙̻͎͈̿̔̄̏̊̂̾̍̔ͦ̍͆̓ͣ̚ͅh̼̪̝̖͒̒͌͒̆͌͗̋̐,̞̠̮̜̬̦̣̱̘̙͓̜̭ͮ̎̂̏̊́̌ͧͥ̑̍ͭ̃̐ͯ̽ ̱̥͓̭͓̖̣̖̘͙͍̠̱͐͊̏͂̈́̂ͧḿ͓͉͙̦̠̭̥͍͔͚̱͚͙̞͈̹ͤͫ̍͌̑̾̒ͯ̓ͩ́̑̈́ͯ̚̚a̜̝̲͕̖͂̐̊̿͋̊ͪͫͦͫͧ̐͛͛n̟͔̲̣͚̭̘̪͚̞̱̩͎̞̳̱̹̙ͮͨ̂͒̿̈̾͐͋ͯ́ͣ̚ͅ,͙̫̺͓̻͕̗̻̟ͩ͐͒̒̉ͭ̑̇̈ͧ̈́͊̄͌̂̑́ ͇͔͈̫͚̜͇̞̝͍̟̎̒̆͌ͦͩ̓̐͆́r̪̺̙̹͉̖̪̯̠͔͕͚̻͓͕̣̳͑ͥ̒ͪͪ̄̒̃͂ě͕̯̰̯̻̭̝͓̭̻̜̤̼͇̤̩̾̓̅́ͪ̾ͅͅa͔̜͎ͧ͐ͩ̊l̻͈̦̜͕̹̖̣͍̹͇̭̱̣͇͕͙̭ͭ̓̉ͣ̋̉̎̀ͣ̈́̾ͮͫ̿̈́l̦͇̱̥̠̣̀͒̒̌̽́͂́͒͋̓̏ͨ́̿y̪̼̞͖̻̜̘͓̹̙̏ͣ͛͐ͨͮ̂̀ͯ̈́͌ͅ ͓͉͖̜͔̱͍̻̬͖̈́͑ͨ̇͑͂̔͂͊ͦ͌͑̌́̋̅m͔̖̹̤̭̠̰̗̲͚͇̤̔̃̊̆͋́̈ͮ̈́ͥ̿͑̏̍͗a̮̼̱͙̝̟͓͚͉̦̮̻̼͓̟̰̜ͬ̈́́̐͌ͭt̜͖͍̖̤͓̣̺͇̺͍̹̳̅̓̀͗̈́͆ͤ̐ͩͅu̗̰̳͈̳͖̟̫̲̲͇̤͇̳̬̠͛͋͂̀̍̓̾̊̋͆̂̃̅́̈́r̗͓̠͍̹̗͚͕̐ͭ͊ͮ́͊͒̔͒̋̓̋̊̎̈̂̐ë̱̩͎̫͈͇̪̦̠̦͇̲̯͕̦̳͍͖̣́ͬ̎̃͋ͦ̄ͧ̅̌̿ͯ͆
͚̙͖̩̬̣̮̣͙͖̬̰̌̑ͫ̄͆̈̄̀̿ͮͥͤͤ͑͗ͩ̄͑̉
͓͕̻̮̞̱̭̻̥̗̹̥̝͔̩̭̩̳͚ͧ̃͂̌͌ͣo͉̟̘͇̝͇͖̰̗͚͕̫͚̩͙̲̼̒̏̃̅ͫͦ́̿̊ͩ̌ͫ̒ͅh͓͕̫̼͈̻̮̟̟͙͗͒̏͗̏ ̫̺̠̯̙̭͎͓̽ͫ̐͌̍ͩͣͮͥ̒͌f̣̯̙͈̖ͤ̅̅̇̍͆͗̑̏̀̍͗̊͗ͤ͊̍̋̐u̯̲̫ͮͨ̅̎̾ͣ̔̃͛̊ͥ̉ͪ̈́̔̚c͙̺̻̦͖̹͖̣̭ͦ̅͐̀ͭ͌k̥͇̲͇̟̓̈̃̍͐̑ posted by kittens for breakfast at 6:21 PM on July 7
Well, they keep talking about the weather and road conditions, but they are driving on the wrong side of the road... posted by sneebler at 6:27 PM on July 7
but they are driving on the wrong side of the road...
To say nothing of the planet. Gotta be pretty unstable down there. How's that work, anyway? Knobby tyres? posted by dhartung at 6:52 PM on July 7
Despite what the informative guy in the video proclaims, these do not "actually leak blood". That would, however, raise more questions about the advertisements. What kind of blood are they using? Who refills the billboards? posted by graventy at 7:30 PM on July 7
If I ever find my way to New Zealand, I'm going to fill that thing with bubble bath soap. posted by MiltonRandKalman at 7:45 PM on July 7
they're driving on the wrong side of the road!
Don't worry; they're not all doing it. posted by GeckoDundee at 10:52 PM on July 7
The anti rape campaign link is definitely NSFW posted by Xoebe at 11:33 PM on July 7
Just wait until the tampon manufacturers get hold of the idea. posted by DreamerFi at 11:50 PM on July 7
Has a comment been removed, or am I just blind? posted by dabitch at 1:18 AM on July 8
We have some of the most brutal PSAs in the world here in New Zealand (like this anti-drinking ad). The latest road safety ad ends on a 20 second shot of a teenager in an overturned car screaming blue murder while he tries to stop his mate's dead body from falling on him. posted by mhjb at 1:37 AM on July 8
A bit strange that no one is referring to it as 'fake blood', isn't it? posted by six-or-six-thirty at 4:46 AM on July 8
This might be my favorite thing ever! It's a perfect real life analog to that effect they use in tons of video games and movies, where you are in a room, and suddenly the universe shifts and it changes; you are still in the same place, but everything is now a dark and twisted version of the original.
If I was driving past this in the dry and returning in the wet, I'd seriously question my sanity.
At the very least, I'd be fully expecting zombies or trans-dimensional monsters to show up shortly after. posted by quin at 9:01 AM on July 8
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posted by jquinby at 2:40 PM on July 7 [9 favorites has favorites]