Rosie's gone, but her legacy lives on
July 8, 2009 6:19 AM
Subscribe
Rosalie Kunert, the inspiration behind the iconic Rosie the Riveter, passed away June 28 at the age of 86.Rosie's can-do spirit was captured in an
ad campaign by J. Walter Thompson and sponsored by the Office of War Information and War Manpower Commission, designed to inspire other women to join the workforce during WWII. It worked - to the tune of two million new women on the job.
You've seen the "We Can Do It" Rosie poster, and even the
action figure, but you may not have seen
Norman Rockwell's Rosie, backed by the stars and stripes, with a steel lunchbox and her foot resting on
Mein Kampf.
To continue inspiring girls in non-traditional careers,
Rosie's Girl's is a three-week summer program that teaches middle-school girls about welding, carpentry, and most of all,
self-confidence. Rosie's Girls started by
Vermont Works for Women, but has spread to California, South Carolina, and
Cincinnati, thanks to
Hard-Hatted Women and other trade industry supporters.
posted by tizzie (16 comments total)
5 users marked this as a favorite
posted by DU at 6:22 AM on July 8