Rosie's gone, but her legacy lives on
July 8, 2009 6:19 AM Subscribe
Rosalie Kunert, the inspiration behind the iconic Rosie the Riveter, passed away June 28 at the age of 86.
posted by tizzie (16 comments total)
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Rosie's can-do spirit was captured in an ad campaign
by J. Walter Thompson and sponsored by the Office of War Information and War Manpower Commission, designed to inspire other women to join the workforce during WWII. It worked - to the tune of two million new women on the job.
You've seen the "We Can Do It" Rosie poster, and even the action figure
, but you may not have seen Norman Rockwell's Rosie
, backed by the stars and stripes, with a steel lunchbox and her foot resting on Mein Kampf.
To continue inspiring girls in non-traditional careers, Rosie's Girl's
is a three-week summer program that teaches middle-school girls about welding, carpentry, and most of all, self-confidence
. Rosie's Girls started by Vermont Works for Women
, but has spread to California, South Carolina, and Cincinnati,
thanks to Hard-Hatted Women
and other trade industry supporters.