In my time with the company, I’ve realized that many of my preconceptions about Microsoft weren’t quite right. Boring, corporate, stiff, evil? Huh. Not really. Me and my weirdnesses fit in just awesome at The ‘Soft. I’ve met so many awesome, smart, inspiring people — people who I now profile on Microspotting.No way!? Individuals at Microsoft aren't [Godwin Prevention System]? Many are actually nice, smart people? Well shit, it's great you're here to lay some science on us.
Oh and PS: You might notice that I use all manner of social media sites like Flickr and YouTube on Microspotting. You might notice that I publish the site using an open source content management system. Before you get all “ZOMG, TRAITOROUS MICROSOFTIE!!!11!1!!” understand this: I don’t buy into the idea that working at Microsoft means you can’t use competitors’ tools. In fact, I think that’s the best way to stay in touch with a constantly shifting, super exciting industry. I’m a Web 2.0 geek, so I use whatever tools interest me at the moment — regardless of who makes them. Working at Microsoft does not equal flunky....and you use super popular, non-MS tools to spread the MS gospel. Like, like, like every other viral spammer astroturf out there, you follow the people?!
"YEAH, YEAH, YEAH! You have to be a real sour square not to love the nutty, noisy, happy, handsome Beatles... The Beatles are wacky. They wear their hair like a mop—but it's WASHED, it's super clean. So is their fresh young act.""The Conquest of Cool" was written in the 1990s and was about the 1960s. I wonder how far beyond that we are now. It seems like cool is having to duck and weave pretty hard to avoid being pinned down and co-opted by marketing these days, and the result in real life is pretty freeform. In an odd way it sort of works for me; at the street level I see that it's getting harder and harder to pin down what it is that makes someone fashionable now. You can't find a single signifier that isn't a joke to someone, usually because it got seized as a commercial emblem as soon two instances of it got noticed by someone in a Lexus.
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posted by now i'm piste at 1:29 PM on July 18, 2009