Instant coffee reached its peak of American popularity in the early '80s, but its market share has since dwindled. Only 7% of American coffee drinkers consume instant coffee, said Mike Ferguson , spokesperson for Specialty Coffee Association of America, the world's largest coffee trade association.and this:
In the UK, for example, instant coffee has no stigma and makes up more than 80% of the coffee drunk at home.
That's the first time I've ever heard Dominic West not trying to sound like an American.
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posted by chorltonmeateater at 3:15 AM on August 14