The guy tells some pretty funny stories about how witty he is and how he’s always saying clever things at exactly the right moment.
Jets blasting, Bat Durston came screeching down through the atmosphere of Bbllzznaj, a tiny planet seven billion light years from Sol. He cut out his super-hyper-drive for the landing... and at that point, a tall, lean spaceman stepped out of the tail assembly, proton gun-blaster in a space-tanned hand. "Get back from those controls, Bat Durston," the tall stranger lipped thinly. "You don't know it, but this is your last space trip."
Hoofs drumming, Bat Durston came galloping down through the narrow pass at Eagle Gulch, a tiny gold colony 400 miles north of Tombstone. He spurred hard for a low overhang of rim-rock... and at that point a tall, lean wrangler stepped out from behind a high boulder, six-shooter in a sun-tanned hand. "Rear back and dismount, Bat Durston," the tall stranger lipped thinly. "You don't know it, but this is your last saddle-jaunt through these here parts."
Got a source? I've heard the second part, that it was a marketing decision (to distance their image from...well, from the type of people who would argue about things like sci-fi versus science-fiction). But I find the legal part a bit implausible, because (1) strictly speaking, it may not be accurate; (2) I'm skeptical of the extent to which marketing departments are devising or informing legal strategy, and vice versa; and (3) if it was really a legal trademark decision, then it's a little late in coming, you know?
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