August 26, 2009 5:26 AM Subscribe
posted by joeclark (167 comments total)
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You may have noticed something at once familiar and unfamiliar about the 2009 Ikea catalogue: The company switched from a custom variant of Futura
to the font you stare at all day in your browser, Verdana. And type nerds are losing their shit!
Verdana is now being used company-wide – even for double-page newspaper ads
and illegal urban graffiti campaigns
. “They want to be able to give the same visual impression both in print and the Web,” says a report.