From the WWF report: "The cork oak forests could face an economic and environmental crisis unless we take action to secure their future now," said Rebecca May, a forests campaigner with WWF-UK. "It is vital that the wine and cork industries maintain the market for cork stoppers and, in turn, help ensure the survival of the cork oak forests.”What a crock of shit. What's next, insisting that people drink more wine rather than water to prop up cork prices? Like any agricultural group, the cork growers should be researching what new markets they can use cork in. It's not like there's a shortage of furniture makers and designers switching from synthetics to natural materials. This sounds to me like hype manufactured by Cork Supply Group of Portugal (which seems to have organized some trips for the WWF) which is naturally interested in keeping their income stream at its current level and is scared of any change. Sad to see the WWF has fallen for this malarkey. Note that the wikipedia page on cork reads like it was written by a lobbyist group.
"... winemakers are now putting their goods in juice boxes, aluminum cans like Sofia Coppola's super-hip champagne, which comes with a straw, and -- in the latest packaging innovation -- plastic bottles....Wine sold in the same type of plastic bottles that Aquafina uses to hold tap water is about to hit U.S. ...But success elsewhere in the world has not made wine companies confident about bringing alternative packaging to the U.S. ... Still, countries that are far stodgier about wine than the U.S. are starting to change. The English have bought wine in plastic packs for years. Even some vintners in France, whose wine industry has been in trouble because of worldwide competition and overproduction, are experimenting with alternatives to glass. Jean-Charles Boisset, whose family business is a market leader, likens wine drinkers and their adaptability to the consumers of another once upscale product. 'You squeeze mustard from a plastic bottle, when you traditionally got it from a glass bottle,' he says matter-of-factly."posted by ericb at 4:40 PM on August 30, 2009
"...the businessman behind the wildly successful $2 Charles Shaw wines is wary [of alternative packaging and stoppers/closures]. Despite the fact that the bottle is the most expensive component of the super-cheapo wine sold exclusively at crunchy consumer haven Trader Joe's, Two Buck Chuck maker Fred Franzia says he'd never abandon the romance of glass and cork." *posted by ericb at 4:53 PM on August 30, 2009
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Tasty!
posted by Artw at 10:45 AM on August 30, 2009 [7 favorites]