How LEGO® Enthusiasts May Refer to LEGO Products on the InternetTherefore, officially, LEGO® is not any sort of noun at all.
The LEGO Group has become aware that many LEGO enthusiasts around the world are using the Internet to share information and ideas about our products. Several unofficial homepages have been established and there appears to be a great deal of activity and interest in these sites. ...
If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say "MODELS BUILT OF LEGO BRICKS". Never say "MODELS BUILT OF LEGOs"
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I'd be surprised he didn't make a real-life Lego supercar or something.
posted by dunkadunc at 12:35 PM on August 31