Choose your own misadventure: the story of Interfilm
August 31, 2009 6:45 PM Subscribe
" There were lots of small children in the audience. I thought about asking one little girl if she had voted for the paddle, the rod or the cattle prod." In 1995, a company called Interfilm revolutionized the movie industry. Oh, no, wait, it didn't. Audiences at Mr. Payback, "the first interactive movie," pressed buttons on a joystick attached to their seat to vote on the actions of the characters on-screen -- for instance, what kind of physical abuse a captured thug should undergo. Despite the pedigree of director Bob Gale (writer/producer of Back to the Future) and co-star Christopher Lloyd, critics were not impressed. The company folded a week after releasing its third interfilm, "I'm Your Man," scored by Joe Jackson, which did, a few years Interfilm was the brainchild of "conceptualist" and guy-with-gigantic-glasses Bob Bejan (Dateline NBC interview), who now works at a next-generation, data-driven marketing agency that delivers strategic, multi-channeled communication solutions designed to cultivate and sustain relationships between brands and their audiences. Watch: Clips from "Mr. Payback." The making of "I'm Your Man." (warning: A. Whitney Brown.) Read: the New York Times on the 1998 DVD release of "I'm Your Man." Booklet copy from the "I'm Your Man" DVD.
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