Controversial WWF September 11 Advertisment Causes Outrage, Goes Viral
September 3, 2009 4:20 PM Subscribe
Brazil-based agency DDB BRASIL, contracted by the WWF to make an ad which would drive a "Respect the Planet" theme home, thought that making a 9/11 themed ad would be a good idea. After the video somehow makes it to the internet (some say it was leaked by the agency itself to win an award at Cannes), outrage predictably ensues. DDB Brasil insists the commercial was nothing but a rough draft and the WWF has not endorsed the ad made in their name, although evidence exists suggesting WWF Brazil endorsed a similar print ad a while back. Stupid, bad ad and a comedy of errors? Or the latest viral ad strategy?
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