"Mayor Michael R. Bloomberg and Department of Transportation Commissioner Janette Sadik-Khan today announced a pilot program, 'Green Light for Midtown,' to reduce traffic congestion throughout Midtown Manhattan via targeted improvements on Broadway, focused at Times and Herald Squares. Despite attempts over several decades to address congestion caused by Broadway, the street has remained a significant traffic problem, disrupting the grid of avenues and streets, creating complicated intersections and negatively impacting traffic flow throughout Midtown Manhattan. The Mayor and Commissioner Sadik-Khan were joined by Manhattan Borough President Scott Stringer, Times Square Alliance President Tim Tompkins, and Macy's Senior Vice President for Government and Community Relations Ed Goldberg at the Marriott Marquis Hotel in Times Square.
'Time and time again, we've worked to find innovative, practical solutions to our most pressing challenges - whether that's to improve the City's environment, combat illegal guns, or reduce congestion,' said Mayor Bloomberg. 'By making targeted adjustments at Broadway's two main pinch points, we believe we can ease traffic congestion throughout the Midtown grid. We are going to closely monitor the results to determine if this pilot works and should be extended beyond its trial period.'
'For Midtown traffic - Broadway is a problem hidden in plain sight,' said Commissioner Sadik-Khan. 'We're going to the heart of the matter and piloting a simple solution to a complex problem. The 'Green Light for Midtown' plan will work with the grid instead of against it, correcting the complicated intersections that create traffic congestion, while creating enough space to enhance safety.'"
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