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October 10, 2009 10:08 PM   Subscribe

Chaos Reigns!

The unlikely catchphrase hails from Lars von Trier’s arthouse horror movie "Antichrist" and is fast on its way to becoming this year’s "I drink your milkshake!"

A few months ago in Southern France.

The scene with the fox. (Not-Suitable-For-Breakfast)
posted by philip-random (39 comments total) 4 users marked this as a favorite

 
I am really unhappy about the amount of spoilers people in the media feel comfortable circulating about this movie just because they don't really believe that anyone will actually want to see it when it's released.

I DO.

(The fox thing is funny.)
posted by hermitosis at 10:14 PM on October 10, 2009


Those "meme" videos are some lazy, pointless bullshit.
posted by nanojath at 10:20 PM on October 10, 2009 [2 favorites]


Those "meme" videos are some lazy, pointless bullshit.

Thus is our attention grabbed. Thus the pop-apocalypse continues to explode.
posted by philip-random at 10:21 PM on October 10, 2009 [2 favorites]


Doesn’t have a hook. Got to have a hook!
posted by mistersquid at 10:26 PM on October 10, 2009


"This is a video response to Turtle Moaning While Having Sex"
posted by TwelveTwo at 10:26 PM on October 10, 2009 [3 favorites]


Something doesn't add up. There are very few hits on all these youtube links, yet the Variety article seems to imply this is a big phenomenon.
posted by TwelveTwo at 10:31 PM on October 10, 2009 [5 favorites]


popocalypse (that shit is hard to say)
posted by nanojath at 10:40 PM on October 10, 2009


Play this meme off, Keyboard Cat.
posted by evilmidnightbomberwhatbombsatmidnight at 10:43 PM on October 10, 2009 [4 favorites]


(that shit is hard to say)

Try this:

The sixth sick Sheik's sixth sheep is sick. That is, there are at least six Sheiks, the sixth of whom has at least six sheep, the sixth of which is sick.

Repeat at least six times. Then praise Satan.
posted by philip-random at 10:59 PM on October 10, 2009


You know... that makes me want to go see Antichrist. I'm fairly agnostic about Lars von Trier films but this at least promises visuals I haven't seen before.
posted by Kattullus at 11:06 PM on October 10, 2009 [1 favorite]


Aww, it's a cute widdle fox....
posted by hellojed at 11:47 PM on October 10, 2009


I liked that Dogville had a happy ending.
posted by Artw at 11:47 PM on October 10, 2009


Aww, it's a cute widdle fox.... which is eating itself.
posted by philip-random at 11:48 PM on October 10, 2009


That video?

Fucking weak. Along with this FPP.

It's a stupid viral, probably made by the same company who is producing the movie, hoping to riff off "Keyboard Cat" and turn their movie into an internet cult phenominon. And you're helping them. Thanks.

And if it wasn't viral, then it's the work of some seriously unimaginative people.
posted by delmoi at 2:06 AM on October 11, 2009 [6 favorites]


Something doesn't add up. There are very few hits on all these youtube links

I didn't even notice that. Not only is this a viral, it's not even a successful viral. It's not even an internet phenomenon to discuss. I say delete this post.
posted by delmoi at 2:16 AM on October 11, 2009


GRIMDARK FUTURE!

ONLY WAR!

CHAOS REIGNS!
posted by turgid dahlia at 2:39 AM on October 11, 2009 [3 favorites]


Play this meme off, Keyboard Cat.

CHAOS RESIGNS!
posted by Anything at 4:54 AM on October 11, 2009 [4 favorites]


That's also how I misread it at first.</small
posted by Anything at 4:55 AM on October 11, 2009


eh.
posted by Anything at 4:55 AM on October 11, 2009


Now, I was expecting something more along the lines of this.

That could just be my bias.
It is a cute fox at the end of the FPP video, which is mercifully short.

But, is this supposed to be a biting commentary on how the younguns today are willing to call a sample of one song, mixed with another, an original work of art.
Because it isn't, typically.
posted by Busithoth at 8:03 AM on October 11, 2009


"Forced meme is forced"
posted by autodidact at 8:40 AM on October 11, 2009 [2 favorites]


Okay now, see? Why do they have to make the fox talk in that movie? It was freaky enough to watch it munching on itself, but then it has to talk and instantly become a bad Schwarzenegger/The Exorcism of Insert-Your-Freshfaced Girl-Here/bad "dreams are real and you can't get OUT!" movie.

That scene would have been far more freakshow had it just been sitting there eating, and not even noticing Willem Defoe.

Someone needs to make a meme of that fox explaining why a self-devouring fox saying CHAOS REIGNS! is so ooky-spooky. Now that shit would be funny.
posted by Lipstick Thespian at 10:08 AM on October 11, 2009


Something doesn't add up. There are very few hits on all these youtube links, yet the Variety article seems to imply this is a big phenomenon.

Well noticed, TwelveTwo. I'm guessing you're very likely correct. I have been hustled and now feel only shame and regret

I've just emailed the VARIETY writer who posted the original story, suggesting he look into things.

As for deleting this post, that's not my call obviously. Maybe it's worth keeping up just to track how this all plays out.
posted by philip-random at 10:20 AM on October 11, 2009


Maybe chaos DOES reign.
I checked this thread again, and it's just more discussion/spoilers for the movie.

but, to play along with stupid:
Why is there no CHOCOLATE RAIN/CHAOS REIGNS?

seems a easy gimme.
posted by Busithoth at 10:22 AM on October 11, 2009


Chaos rains? Who knew that havoc could come in precipitation form?
posted by quin at 10:31 AM on October 11, 2009


Milhouse is a meme?
posted by ryoshu at 11:06 AM on October 11, 2009


I'll have what delmoi is having.

And a side of Lipstick Thespian's complaint, which sums up everythin about von Trier's movies I don't like.

There. Taken care of. Oh, and your meme sucks ass.
posted by From Bklyn at 11:22 AM on October 11, 2009 [1 favorite]


The videos still only have a few hundred hits.
posted by delmoi at 11:57 AM on October 11, 2009


While I agree that the talking fox is a dubious effect for the movie, there is something about it that satisfies me. It really is very dreamlike, in that it reminds me of the moments when something happens in a low-grade bad dream that instantly bumps it up to a red-alert bad dream, which is usually the moment when I bail and wake myself up (if I can).

As a cinematic device it's a little obvious, but I still think it's effective. It's not truly scary, but it is unsettling and bizarre, and sort of beautiful. And in context, maybe it really works. Judging a scene out of context is pretty unfair, I think.

As for the meme, it does seem a little forced, though it did make me laugh. It's the opposite of keyboard cat, it tries to get you to take what you just saw VERY SRSLY, which is absurd. But I don't think it is ultimately as fun, so it probably won't go anywhere.
posted by hermitosis at 12:29 PM on October 11, 2009


In the Afro Ninja video, I think it'd be better with Keyboard Cat at the end.

In fact, I'm ready to declare K.C. as the apotheosis of accident mockery. I don't think anyone is ever going to top Fatso, and because of this, I'm perfectly happy with the Cat being popular until the end of time.
posted by JHarris at 2:08 PM on October 11, 2009


.
posted by neuron at 4:59 PM on October 11, 2009


See, what I don't get is why the Variety writer thinks this is news. Who the hell greenlighted this story? I write for a movie blog and even I wouldn't put this on the site. The only thing I can think of is that it's a slow news day.
posted by TrishaLynn at 5:27 PM on October 11, 2009


See, what I don't get is why the Variety writer thinks this is news. Who the hell greenlighted this story? I write for a movie blog and even I wouldn't put this on the site. The only thing I can think of is that it's a slow news day.

Because, duh, some PR person called him up and told him about it, and he was either to stupid to figure it out or too lazy to care.
posted by delmoi at 8:27 PM on October 11, 2009


Okay, I actually emailed VARIETY's Peter Debruge to alert him to the "viral controversy" (or whatever you want to call it), basically pointing out that it was pretty fishy how few Youtube views there had been for all the "Chaos Reigns" clips.

His response (I did get one) was more or less that he didn't want to want to wait around until a million people were "onboard" and thus report on a story everyone already knew about.

What hooked him in the first place was a single screening at Fantastic Fest in Austin, Texas, after which " ... a group of fanboy types organically seized on the line 'Chaos Reigns' and began quoting it to one another, in person and on Twitter. They DEMANDED that T-shirts be made, and the shop that obliged actually ran out of iron-on letters."

Thus was a catchphrase born, or not. Only time will tell, I guess.
posted by philip-random at 8:40 PM on October 11, 2009


Someone needs to slap that on the end of some weepy Glen Beck clips.
posted by Decimask at 6:55 AM on October 12, 2009


I missed the original post, so thanks for that. I like Lars.

Movie looks good. Chaos Reigns meme looks like marketing. I'm not sure this post is warranted. I suppose I'd better check my MeFi warranty...
posted by mrgrimm at 1:56 PM on October 12, 2009


CHAOS MEMES!!!

Bet the next viral product'll be a set of Chaos Reins for your wild horses...
posted by evilmidnightbomberwhatbombsatmidnight at 4:07 PM on October 12, 2009


"(a) Don't market it as a serious film but as a hoot; (b) Make a deal with a toy company to sell battery-powered toy foxes covered with blood and afterbirth that say 'chaos reigns!' when you pull their tail; (c) Sell it as something that only the truly freakish of mind can handle -- i.e., are you man enough to see Antichrist?"
posted by philip-random at 11:10 PM on October 12, 2009


Ebert liked it.
posted by mrgrimm at 3:20 PM on October 27, 2009


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