"No credit card needed to receive FarmCash within minutes."
November 6, 2009 1:35 PM Subscribe
posted by jbickers (43 comments total)
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"I funded the company myself but I did every horrible thing in the book to, just to get revenues right away." So said Mark Pincus, CEO and founder of Zynga
, the company behind social games like Mafia Wars and Farmville. It's the latest revelation in a week-long bit of drama
between TechCrunch and the companies running the shady virtual currency that makes the games profitable.
At issue are the in-game offers to receive points/currency in exchange for filling out surveys, taking IQ tests or agreeing to trial offers. Many result in a recurring and unadvertised charge
on the user's mobile phone bill, while others are even more brazen
Especially entertaining in all of this: Michael Arrington from TechCrunch confronts Anu Shukla
, CEO of Offerpal Media, at a virtual goods summit two weeks ago. He says her services facilitate fraud, punish legitimate advertisers and create a self-perpetuating cycle of deceit. Her response: "shit, doubleshit, and bullshit." Her company blog later responded in more CEO-like fashion
Also fascinating: A former Facebook spammer talks about how it's done
, and the underlying technology that makes it all possible.