Lemonheads in Chicago?
November 7, 2009 6:10 AM Subscribe
Lemonheads in Chicago? Swedish Fish in New Jersey? Starkist Tuna in Pittsburgh? The seemingly random advertisers that have chosen to advertise in NHL arenas this season. Big surprise: beer is not the king anymore.
This post was deleted for the following reason: Sure does look like you just made a mefi post out of your own blog entries. -- cortex
Once upon a time, I used to work in Sports Marketing for a large corp. The "prices" (because often there was no actual money involved, just trade in kind) we paid for those dasher boards were weird and varied wildly from team to team, arena to arena. I'm assuming this strange spread in advertisers is not so much due to increased marketing diversity, but arenas and teams diversifying who they want to do contracts with, to get a variety of trade in kind and money deals from. There is only so much beer you can drink in a season.
posted by strixus at 6:14 AM on November 7, 2009 [1 favorite]
posted by strixus at 6:14 AM on November 7, 2009 [1 favorite]
Why does a blog devoted to news and commentary on the commercial nuclear energy industry care so much about hockey?
posted by twoleftfeet at 6:30 AM on November 7, 2009
posted by twoleftfeet at 6:30 AM on November 7, 2009
Also: Lemonheads are made by Ferrara Pan, which is headquartered in Forest Park, IL -- about 40 miles from Chicago. And Swedish Fish are made by Cadbury Adams USA, which is headquartered in Parsippany -- about 20 miles from the Prudential Center in Newark.
posted by the littlest brussels sprout at 6:31 AM on November 7, 2009
posted by the littlest brussels sprout at 6:31 AM on November 7, 2009
I'm pretty sure The Lemonheads are in Europe right now, not Chicago. Lucky Italians.
posted by rokusan at 6:32 AM on November 7, 2009
posted by rokusan at 6:32 AM on November 7, 2009
Starkist Tuna in Pittsburgh?
Well, Starkist is now headquartered in Pittsburgh. So perhaps not so random.
A ha! That makes sense. As someone who has been going to NHL games for 20 years, canned tunafish in promoted in a hockey rink just feels random. Can one get a tuna melt at Mellon Arena? Beer, burgers, bars - those all go hand-in-hand with the hockey going experience. But canned tuna? It's almost as random as promoting brand name sponges. Er, wait, "Spongetech: the smarter sponge" is apparently big in Madison Sq. Garden.
posted by wensink at 6:36 AM on November 7, 2009
Well, Starkist is now headquartered in Pittsburgh. So perhaps not so random.
A ha! That makes sense. As someone who has been going to NHL games for 20 years, canned tunafish in promoted in a hockey rink just feels random. Can one get a tuna melt at Mellon Arena? Beer, burgers, bars - those all go hand-in-hand with the hockey going experience. But canned tuna? It's almost as random as promoting brand name sponges. Er, wait, "Spongetech: the smarter sponge" is apparently big in Madison Sq. Garden.
posted by wensink at 6:36 AM on November 7, 2009
Well, canned tuna is packed in a puck and shaped like a puck. Canned octopus, though, that's all hockey there.
posted by kuujjuarapik at 6:41 AM on November 7, 2009 [1 favorite]
posted by kuujjuarapik at 6:41 AM on November 7, 2009 [1 favorite]
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Well, Starkist is now headquartered in Pittsburgh. So perhaps not so random.
posted by the littlest brussels sprout at 6:14 AM on November 7, 2009