"Becoming a Gap employee is akin to landing a spot as a contestant on a game show. Every day brings another contest, with its own awards and penalties. A complex system of points per sale earns free T-shirts and jeans for employees who move the highest volume of merchandise in the least amount of time. Another program encourages salespeople to focus on the upsell by rewarding the employee who has completed the greatest number of three-item sales. Anyone who sells more than a certain dollar amount to a single customer gets his or her name in the company newsletter."I find myself feeling somewhat suspicious that Gap employees would be allowed to shoot and post their own videos without any guidelines or direction, or that there isn't some sort of system for rewarding the "viral" success of the videos. In light of King Bee's admittedly up-front comment that the not-oft-viewed linked video "[is] known around GAP", it smells a bit too self-linky (with the "self" being The Gap) for my tastes. Flagged, and I happily accept the slings and arrows of my curmudgeonliness.
...
"The two Gap managers I spoke with readily admitted that they hire the most attractive sales representatives they can find. "If I'm attracted to her," one manager said, "then the customer will be, too." Young men are assigned to female customers, and young women to the males. Each salesperson develops his or her own method of working sex appeal. "I kind of tilt my head to the side and stare at the guy's butt," one salesgirl bragged of her jeans-selling method. "Then, as soon as he notices I'm looking, I quickly glance away and pretend to be caught. I can hold my breath and get my face all flushed. It works every time."
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"One twenty-four-year-old who worked at a Gap in Philadelphia for a little more than a year was so panic-stricken after our taped interview that she returned two hours later to give back the fifty dollars she had been paid in exchange for the cassette. Her reticence to speak about her time with Gap was typical. "Are you sure they won't find out who told you?" more than one former Gap employee asked me."
-excerpt from Coercion: Why We Listen To What "They" Say by Douglas Rushkoff (1999)
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posted by dirtynumbangelboy at 6:54 PM on December 8, 2009 [2 favorites]