Pirates Paying for Downloadable Content: a Viable Niche Market
December 9, 2009 12:51 PM Subscribe
Piracy of PC games is nothing new, and has been discussed previously. Due to the high levels of PC game piracy, some development companies have decreased (or eliminated) PC game development, shifting support to console development. But piracy isn't limited to PCs, as modchips and other hacks have allowed users to play pirated and homebrewed games. In the continuing struggle for control, Microsoft banned as many as 1 million modded systems from Xbox Live, resulting in a surge of people reselling Xbox 360s that have been banned from online play (and modders finding a fix for the ban). Some developers have adopted another tactic - increased development of downloadable content (DLC), which has been seen as both good and bad by gamers. John Riccitiello, the head of Electronic Arts, seems to have embraced DLC as a marketing option, in noting that "[people] can steal the disc, but they can't steal the DLC."
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