The head of AT&T’s wireless unit said Wednesday that the carrier is working to improve its network for iPhone and other smart-phone subscribers in New York and San Francisco. Manhattan and San Francisco, particularly the city’s financial district, “are performing at levels below our standards,” Ralph de la Vega, chief executive of AT&T Mobility, said at an investors conference.
With about 3% of smart-phone customers driving 40% of data traffic, AT&T is considering incentives to keep those subscribers from hampering the experience for everyone else, he said. “You can rest assured that we’re very sure we can address it in a way that’s consistent with net-neutrality and FCC regulations.” ... Longer-term, he said, a pricing scheme based on usage is likely, though it will be determined by industry competition and regulatory guidelines.
I can picture two outcomes. One: AT&T's digital network is brought to its knees, normal customers who are not part of the flash mob are pissed off, and AT&T issues a press release saying that unlimited data plans are obviously having a negative impact on the network and will therefore be terminated. Two: AT&T's network sees little or no disruption, and therefore they realize they have nothing to fear from angry customers. Unlimited data plans are terminated anyway.
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