"This controversy is so funny. After reading the comments from the American point of view you can actually see why for them it is racist. For Aussies this is what we see: 1. The only Aussie surrounded by loud west indies fans at the cricket 2. The ad is aired during cricket matches and we all know KFC is a sponsor of the cricket 3. Everyone enjoys fried chicken and the Aussie is now popular amongst the West Indies fans. Then from the American point of view imagine this: 1. imagine if the logo for cricket didn't exist and you didn't see any reference to cricket throughout the ad including the cricket colours that they're wearing - this is pretty much the equivalent to what the Americans see since they have no idea what cricket is 2. The ad isn't shown amongst all the other KFC ads and not during the cricket 3. They see a bunch of loud black guys (no idea they are west indian - only that they're black) and one white guy in the middle of a crowd. To placate them, he offers them fried chicken which black guys are meant to love. Now rewatch the ad, imagining if there was no reference to cricket whatsoever. Now you can see why they think it's racist! Talk about paradigm shift!"
"Since the Civil War, traditional slave foods like fried chicken, watermelon, and chitterlings, have suffered a strong association with African American stereotypes and blackface minstrelsy. This was commercialized for the first half of the 20th century by restaurants like Sambo's and Coon Chicken Inn, which selected exaggerated blacks as mascots, implying quality by their association with the stereotype. While acknowledged positively as soul food in the modern age by many, the affinity that African American culture has for fried chicken has been considered a delicate, often pejorative issue; While still present, this perception has been fading for several decades with the ubiquitous nature of fried chicken dishes in the US and a gradual ageing and dull acceptation of this stereotype."*
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