The rise of the Growler
January 27, 2010 9:15 AM Subscribe
posted by dammitjim (115 comments total)
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As craft beer
brewers and brewpubs in the US grow in popularity
among the population of discerning beer consumers, a new (to the US, anyway) container has emerged for the take-home beer buyer. Growlers
, reusable half-gallon glass jugs, have become popular recently for the take-home crowd.
Perhaps the perception of the American Beer Drinker
will soon evolve in the eyes of people from long-time beer cultures
in Europe and elsewhere?
This time, the New York Times Style section is maybe not so far behind a trend
as they often are.