The fuel driving the engine was the public's desire to see "alternative" fare - movies that didn't resemble the increasingly formulaic drivel playing in multiplexes. The '90s represented a time of great fortunes for makers, viewers, and distributors of independent cinema. Even the Oscars were swayed. There are conspiracy theorists who believe the major studios bought the indie companies as a way to kill them off and regain their stranglehold on the box office, but there's little hard evidence to back that up. Disney, for example, purchased Miramax not because it wanted to kill Miramax but because it wanted a piece of the pie. For many years, Miramax was able to continue functioning effectively with minimal corporate influence. Disney only began a more hands-on approach as the tide of red ink rose. It was like that across the board. Corporate-owned indie distributors were allowed to buy, sell, and release as they saw fit until they were no longer making money. That's when the parents stepped in. And, as we all know, responsible parents always ruin the party.posted by russilwvong at 7:43 AM on January 29, 2010
What led to the collapse of the independent market? No single cause bears sole responsibility; it was more of a perfect storm of issues. I can think of three major contributing factors: (1) changing viewer tastes, (2) home theaters becoming ubiquitous, and (3) a decline in the quality of product. I'll take a look at each of these.
Just as viewers in the '90s were looking for alternatives to big studio pictures, so viewers in the 2000s began looking back toward the comfort of the banal and familiar. Independent films required more thought and investment than many viewers were willing to impart....
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posted by emilyd22222 at 6:44 PM on January 28, 2010