Step 1. Business owner gets a sales call from Yelp that explains an advertising product which seems nuanced; hears stuff like "Favorite review at top" and "Enhance your presence". Business owner eventually decides, "Thanks, but no thanks on the ads, Yelp."
Step 2. Business owner newly-exposed to Yelp decides it’s interesting and aggressively solicits all their family and friends to write reviews.
Step 3. We've already cautioned against this practice and this is why: a few days later, our automated filter suppresses the suspicious-looking reviews.
Step 4. Business assumes algorithmic process in Step 3 is actually a Yelp employee manually punishing the business for declining to advertise in Step 1.
Optional Step 5. Now-angry business finds the Orly Taitz of internet lawyers who may or may not have read about our recent funding round.
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