With a running time of just 12 minutes (8 of which survive), Alice in Wonderland was the longest film produced in England at that time. Film archivists have been able to restore the film's original colours for the first time in over 100 years.
Its unusual length meant that it was not suitable for all film showings, where a variety of short subjects was considered ideal, so all the scenes were sold individually. A showman need only buy and show a single sequence, such as the Mad Hatter's Tea Party, not the whole film, which was less a self-contained story than an illustration of key moments from the book.
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