Its unusual length meant that it was not suitable for all film showings, where a variety of short subjects was considered ideal, so all the scenes were sold individually. A showman need only buy and show a single sequence, such as the Mad Hatter's Tea Party, not the whole film, which was less a self-contained story than an illustration of key moments from the book.Twelve minutes was too long to show all at once? And they say we have short attention spans today!
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posted by filthy light thief at 4:27 PM on February 26, 2010