We were not the only ones wasting money. Associated with our section were those boffins who create public health campaigns, the ones that appear on television with increasing regularity: nights out turning into nightmares, measure your fat stomach, wash your hands - that kind of thing.A former speech writer for the Australian Department of Health and Aging talks about the excesses of the department including spending on public health communications.
I was surprised to discover the minds behind these campaigns were not health professionals. They had backgrounds and degrees in marketing, communications and advertising, not medicine. Under their watch, the government became the No.1 spender on free-to-air television.
Next to those folks sat the print division. They produced hats, T-shirts, mugs and golf balls with little logos and slogans designed to make us all healthier. A huge collection of the stuff was proudly displayed in a dedicated glass cabinet in the middle of their section.
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posted by Countess Elena at 6:18 PM on February 28, 2010