Andrew Meurer, vp, Kimberly-Clark: "We live in a society that's created shame and embarrassment around periods and vaginal health, and it really restricts honest dialogue. Today's advertising is very paternalistic and euphemistic. You've got blue goo demos, you have women all stereotyped in white, and you've got euphemisms like 'Mother Nature coming to give you a gift.'"
"Kotex may be using all this empowerment to sell their bitchin' new pads in a cool black box, but if somewhere in the package they're also selling girls on the notion that their bodies and their functions are nothing to be ashamed of, nothing to be afraid of, and they're no damn field of daisies either, that's just fine. It might even be worth doing cartwheels over."
Oh, and speaking of embarrassment about periods--when I got mine for the first time at nearly 12, my mother offered to show me how to put a tampon in. I was mortified, and as you can probably tell, I'm generally not a person who is mortified by such things. In the event of any eventual daughters, I'm curious: is there a way to avoid totally embarrassing a 12-y-o girl and still help her with this stuff? Any mefites successfully navigate that?
When I was a kid, we always watched The Cosby Show. I was so confused when there was a Very Special Episode where Rudy got her first period.
"What does that even mean? How do you "get" a punctuation mark? I just don't understand!"
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