Companies Encouraged to Mine Your Email Messages for Marketing Information.DoubleClick redux only now with e-mail? "Companies should be adding code" to your HTML-based e-mail messages, recommends an analyst from Jupiter, in order to track what products you're recommending to your friends and lovers. You may have missed this one due to CNET's marketing-happy headline. P.S. Here's the original press release from Jupiter.
posted by leo (9 comments total)
well, that's just evil. and another reason to turn off html email.
"...only 7 percent of companies, according to Jupiter, can accurately identify "viral influencers.""
so, if they track me and identify me as a viral influencer, what do I get? coupons?
if they track me and identify me as a viral influencer, what do I get?
More advertising! posted by kindall at 7:07 PM on July 16, 2001
Not only that. We should weigh the consequences of NOT being identified as a viral influencer -- I mean, will they just chuck out our mail?
On a more serious note, if marketing is fair game why not what people are doing tonight or who they're meeting? How about their tastes in other things? I bet someone could make a buck analyzing that.
It's the absence of any sense of reflection that maybe this isn't the greatest idea in the world that struck me the most. posted by leo at 7:27 PM on July 16, 2001
The funny thing is, all they can tell is that the advertised company/product is being talked about. I could be sending it around to 100 friends saying that the product sucks and they'd send me a pony because I'm a "viral influencer"...
Marketers are Idiots... posted by fooljay at 7:55 PM on July 16, 2001
Speaking of marketing nastiness, I just read this article [NY Times] discussing a Manhattan marketing agencies new tactic of sending out twenty something hipsters to bars to rave loudly about a certain corporate sponsors product [in this article's case its a brand of flavored water]. Absolutely disgusting... posted by buddha9090 at 9:02 PM on July 16, 2001
if they track me and identify me as a viral influencer, what do I get?
Antibiotics. posted by zempf at 9:32 PM on July 16, 2001
That would be just like them... Giving antibiotics for a viral influence... posted by whatnotever at 10:00 PM on July 16, 2001
so, if they track me and identify me as a viral influencer, what do I get? coupons?
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"...only 7 percent of companies, according to Jupiter, can accurately identify "viral influencers.""
so, if they track me and identify me as a viral influencer, what do I get? coupons?
ice cream?
a pony?
posted by rebeccablood at 7:04 PM on July 16, 2001