As for the idea of such a serious scene being used for laughs, Hirschbiegel thinks it actually fits with the theme of the movie. "The point of the film was to kick these terrible people off the throne that made them demons, making them real and their actions into reality," he says. "I think it's only fair if now it's taken as part of our history, and used for whatever purposes people like." He adds, "If only I got royalties for it, then I'd be even happier."
"Moszkowicz disputed the idea that all the attention to "Downfall," which grossed $5.5 million at the U.S. box office and was nominated for a best foreign language film Oscar, had helped the film.
"We have not been able to see any increase in DVD sales," he said. "There is no correlation between Internet parodies and sales of a movie, at least not that I am aware of."
"However, YouTube promotes the ability to monetize such videos and allow the copyright holder — if it chooses to allow the user-uploaded videos to remain — to earn a percentage of advertising from the clips. YouTube claims that the majority of the more than 1,000 media companies using its Content ID technology opt for this route."
The idea is to give copyright holders the ability to monetize their content uploaded by other users or block it, and they can block varying levels of it depending on their own tastes. A YouTube spokesperson told Ars that copyright owners are allowed to decide what level of "fair use" they're comfortable with—they can choose to keep content under a minute long online while blocking longer clips, for example. Copyright owners can also choose to keep videos that use under a certain percentage of their content while blocking those with more.
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