"If you eat italian food in your mind you might go to Italy. So when cats eat cat food, where do they go in their minds?"
April 30, 2010 9:13 AM Subscribe
Making of Friskies "Adventureland": The creative types behind the insane commercial explain themselves and the six month odyssey that led to the commercial's creation (kitty green screen! turkey dance choreography!). If you haven't seen it yet, The Awl liveblogs the ad. Slate chimes in too, with some quotes from execs explaining what the hell is going on.
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