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"If you eat italian food in your mind you might go to Italy. So when cats eat cat food, where do they go in their minds?"
April 30, 2010 9:13 AM   Subscribe

Making of Friskies "Adventureland": The creative types behind the insane commercial explain themselves and the six month odyssey that led to the commercial's creation (kitty green screen! turkey dance choreography!). If you haven't seen it yet, The Awl liveblogs the ad. Slate chimes in too, with some quotes from execs explaining what the hell is going on.
posted by The Devil Tesla (107 comments total) 10 users marked this as a favorite

 
Was so expecting the cat to rip out one of those cute animated animal's throats.
posted by ODiV at 9:17 AM on April 30, 2010 [2 favorites]


"Feed the senses"? Fuck you, it's cat food. You can see in the video at 0:36 that he's pretty much ashamed of what he's saying and doing.
posted by boo_radley at 9:17 AM on April 30, 2010 [2 favorites]


Giving cats acid is generally a bad idea.
posted by Cat Pie Hurts at 9:18 AM on April 30, 2010 [12 favorites]


That's a lot of work to sell ground up cow udders and pulverized chicken feet.
posted by Nelson at 9:18 AM on April 30, 2010 [1 favorite]


The first time I saw this ad, I rainbow fish truck meaty chunk ocean cerulean Yellow Submarine aspic shorthaired.

Still not totally recovered from that.
posted by Valet at 9:19 AM on April 30, 2010 [9 favorites]


I don't know if this is weirder with the expressionless cat or if they had CGI'd a smile on there.
posted by DU at 9:23 AM on April 30, 2010


I agree with catpiehurts.. lsd to the max
posted by HuronBob at 9:25 AM on April 30, 2010


Oh, me and the mister saw this on TV a few weeks ago and just about died. Pretty much the funniest thing I've ever seen.
posted by PhoBWanKenobi at 9:26 AM on April 30, 2010


I always fast-forward through commercials, but I actually stopped to watch this ad. More than once; even called mrs ozzy into the room to see it. It's just so weird. What the fuck is in Friskies that's making this cat trip so hard? I do wish they hadn't mentioned the music, though. I didn't notice it before, but it's really pretty awful.

I still won't feed my cats Friskies, though. Sorry.
posted by uncleozzy at 9:30 AM on April 30, 2010


Giving cats acid is generally a bad idea.

Apparently ad execs like to share.
posted by zarq at 9:30 AM on April 30, 2010


Also I love the dancing turkeys.
posted by uncleozzy at 9:31 AM on April 30, 2010


". . . the cat walks up to the can of Friskies where the magic comes out of."

That's pretty much the best sentence ever.

I still won't feed my cats Friskies, though. Sorry.

Seconded.
posted by PhoBWanKenobi at 9:31 AM on April 30, 2010 [1 favorite]


Cats Don't Care

Haha, I just noticed the director is wearing a 7 Seconds t-shirt at 3:19. And now he's spent 6 months of his life on a cat food commercial.
posted by wcfields at 9:33 AM on April 30, 2010 [1 favorite]


if my older cat experienced everything that the commercial kitty does, she'd be super pissed until she finally got to eat. my younger kitty would probably be stoked though as he would turn it into a total bloodbath in kitty wonderland.
posted by rainperimeter at 9:35 AM on April 30, 2010


What a bizarre television commercial! Americans are so inscrutable.
posted by tss at 9:35 AM on April 30, 2010 [12 favorites]


What the fuck is in Friskies that's making this cat trip so hard? I do wish they hadn't mentioned the music, though. I didn't notice it before, but it's really pretty awful.

something about the singing when the cat reaches the magic drum circle of prey makes the hairs on my neck prickly... was that accidental or some psywar technique?

Apparently ad execs like to share.

that guy in the beginning on the "Making of..." video seems about ready for his nervous breakdown. I guess it's an occupational hazard in the ad industry... I mean, if you spent 6 months thinking, really working hard on what you cat imagines when he's eating wet cat food, where would that leave you?

/cue the atonal singing
posted by ennui.bz at 9:36 AM on April 30, 2010


. Schlueter says the target is 'owners who are very involved with their cats, and have a deep relationship with their cats. These are owners who love to get inside and experience the magical world their cats experience.'"

The owners I've encountered who are like that are all about feeding their cats bones and guts and stuff, not Friskies.
posted by PhoBWanKenobi at 9:40 AM on April 30, 2010


Inside my head, this is the soundtrack to the commercial.
posted by mhum at 9:41 AM on April 30, 2010 [1 favorite]


Whoops, link should have gone here.
posted by PhoBWanKenobi at 9:42 AM on April 30, 2010 [1 favorite]


It was cute, but this is how cats' minds really work:

Hey, a bug.
Hey, a sound.
Hey, a person.
Naptime.

Hey, a bug. KILLKILLKILL.
Hey, a bright light on the floor? WTF? OK, lacking a more well-considered plan, KILLKILLKILL.
Naptime.
posted by Mister_A at 9:43 AM on April 30, 2010 [14 favorites]


Lucy in the sky with catnip.
posted by hellojed at 9:47 AM on April 30, 2010 [1 favorite]


Interesting to see that in some cultures they over-think plates of cat food rather than beans.
posted by cmoj at 9:49 AM on April 30, 2010 [2 favorites]


Ya my kids and I laughed at this a few weeks ago on TV.
We also don't use Friskies.
It's Loblaws President's Choice Finicky Cat for us. Which we call "Cat Pee Tits" because the way they've combined the French and English on the label is
         FINICKY
        CAT•P'TITS
         CAPRICES
Oh, and why didn't they just CGI the cat, too?
posted by chococat at 9:50 AM on April 30, 2010 [2 favorites]


I always assumed that my cat's mind was full of tiny crunches and the awful screams of wounded prey being eaten alive, but this happy stuff may have something going for it.
posted by BrotherCaine at 9:52 AM on April 30, 2010 [2 favorites]


Dog food commercials make much more sense.
posted by TheWhiteSkull at 9:52 AM on April 30, 2010 [8 favorites]


Oh, and why didn't they just CGI the cat, too?

Friskies Uncanny Valley, now with more OH GOD GET IT OFF OF ME.
posted by Cat Pie Hurts at 9:52 AM on April 30, 2010 [3 favorites]


Hey, a bright light on the floor? WTF? OK, lacking a more well-considered plan, KILLKILLKILL.

10 seconds later:

OK, that was tiring. So, I think I will lay on my side and listlessly bat at it every third time it comes within three inches of my nose.
posted by y2karl at 9:55 AM on April 30, 2010 [6 favorites]


Giving cats acid is generally a bad idea.

cat agrees
posted by zippy at 9:58 AM on April 30, 2010


Someone needs to do a cat version of the Phantom super slo-mo dog commercial. I'm sure it would be just as cool. And it would let the cats be cats. They're not little people.
posted by longdaysjourney at 9:59 AM on April 30, 2010


Cat's don't see much color.

If you're opening a can of wet cat food, the thing to do is disengage your human senses as much as possible. Smell = stiink, sight = disgusting, sound = wet plop. For God's sake, don't touch it, and taste = don't go there.

Kitties do just fine on good dry food and some treats from the human's menu.
posted by longsleeves at 10:02 AM on April 30, 2010


That took 6 months to make? I mean, I understand the rigors of production, the hours that go into CGI, &c...but 6 months? And the ad isn't even that good.
posted by slogger at 10:03 AM on April 30, 2010


Someone needs to do a cat version of the Phantom super slo-mo dog commercial. I'm sure it would be just as cool.

Here you go.
posted by Cat Pie Hurts at 10:03 AM on April 30, 2010


Dog food commercials make much more sense.

THAT WAS INCREDIBLE
posted by The Devil Tesla at 10:04 AM on April 30, 2010


If anyone knows what's bad for cats, it's Cat Pie Hurts.
posted by Jilder at 10:05 AM on April 30, 2010


And, obligatory link to Truth in Advertising.
posted by slogger at 10:05 AM on April 30, 2010 [1 favorite]


The commercial is totally fucking awesome! It's irony, folks. THEY KNOW IT'S CAT FOOD.

Why not create a totally over the top fantasy? You want a graphic exploration of what cat food is? Would you like to have a video of a rendering plant boiling entire carcasses of farm animals down for their component parts? Why not? Don't be so goddamn literal.

I would like to see a commercial of a cat, dying on the cross for our sins; if we don't buy His Brand of Cat Food, the implication is we all go to Hell.

Boy, am I feeling snarky today.
posted by Xoebe at 10:10 AM on April 30, 2010 [5 favorites]


also, the psychedelic remix is kind of good...
posted by ennui.bz at 10:11 AM on April 30, 2010 [3 favorites]


I had this friend who worked in ad production as a video effects editor. She told me she once spent several days on the effect you see in the Pantene shampoo commercials where the model's hair cascades down in slowmotion shimmering glory. It was all CGI shit. The model could have been bald for all it mattered.

Many years before that I once met an executive for Suave, mass market cheapo shampoo maker. (Don't ask, it's a long story.) He told me that all shampoo had exactly the same active ingredients, and the rest was just marketing and the aesthetics of the shampooing experience itself.
posted by fourcheesemac at 10:18 AM on April 30, 2010 [1 favorite]


I can't believe that I haven't seen this ad, as I watch a lot of TV, and while I certainly enjoy it from a visual and even a general conceptual perspective, I hate the music. It's a generic commercial jingle without an interesting melody or hook. The song completely ruins the commercial for me.
What is could use, however is a voiceover narration, ala a certain other commercial.

"Hello kitties"
"Look at that can"
"Now back at me"
"Now back at the can"
"Now back at me"
"Sadly, you're not me, but if you had Friskies, you could feel like me"

"Look down"
"Now back up"
"Where are you?"
"You're on a magical fish boat."

"What's in your paws?"
"Back to me. I have it"
"It's that string you like to play with"
"Look again, that string is now catnip"

"Anything is possible if you eat Friskies."

"I'm in a chicken palace"
posted by horsemuth at 10:21 AM on April 30, 2010 [37 favorites]


I cracked up laughing when I first saw that acid trip of an ad. While it'd never convince me to switch my cats off decent food to Friskies, it is substantially improved by changing the soundtrack from that simpering female vocal. Here. (Also, yes, eponysterical.)
posted by jocelmeow at 10:22 AM on April 30, 2010 [1 favorite]


Ah, beaten to it on non-preview by ennui.bz.
posted by jocelmeow at 10:23 AM on April 30, 2010


it's interesting to compare it to a previous Feed the Senses spot. The concept is just as weird but somehow it doesn't quite have the same "vibe."
posted by ennui.bz at 10:40 AM on April 30, 2010


in the Pantene shampoo commercials where the model's hair cascades down in slowmotion shimmering glory. It was all CGI shit

Maybe it's CGI now, but one of the more unpleasant periods of my life was as an assistant editor at a commercial house in the late '90's. We did a shitload of Pantene commercials. One of the fun jobs I got to do was staying all night (or all weekend, I can't remember) to put together a reel, which the ad company (Grey) needed immediately, of every shot they'd ever done of cascading, twisting, undulating hair falling in every conceivable fashion. They call it "Hair Acrobatics." They shined it up in post, for sure, but they sure shot take after mind-numbing take of Connie Seleca or Kirstie Alley or whoever the hell's celebrity hair they were using at the time.
That fucking CGI vitamin penetrating the hair follicle, however; that's another story.
posted by chococat at 10:42 AM on April 30, 2010 [3 favorites]


This is a perfect summation of the ad industry. Ad execs that think they're geniuses. If they don't, then they hate what they do, but only to get where they need to be to make their world changing book/film/viral video etc. So they pitch a ridiculous idea to a client, and all the client cares about is selling their product. The ad exec doesn't care about the product at all, they just want to spend shit tons of money making ANYTHING. It's like giving a shoe addict a credit card and a trip to the mall. They go back and forth forever, the client realizes how much money has been spent and approves it cause otherwise the money is completely wasted. In the end, no one buys the product, but the ad agency is already paid, doesn't care, and submits it to a thousand award groups, where all the ad folks get together and pat each other on the back for their astounding creativity.

Rinse. Repeat.

I've watched an ad agency show a commercial one time at 2am on some obscure cable channel just so it would be eligible for an award.
posted by toekneebullard at 10:42 AM on April 30, 2010 [2 favorites]


Oh, and why didn't they just CGI the cat, too?

Don't be ridiculous.
posted by dobbs at 10:47 AM on April 30, 2010 [1 favorite]


I have been laughing so hysterically (seriously, crying with laughter) since reading the liveblog link and all these comments that my cat got scared and ran away. Maybe if I fed him Friskies he'd be more into the weirdness.
posted by leesh at 10:50 AM on April 30, 2010


I've watched an ad agency show a commercial one time at 2am on some obscure cable channel just so it would be eligible for an award.

What was the ad?
posted by The Devil Tesla at 10:50 AM on April 30, 2010


LOLCATPEOPLE. I have to say, as a dog person, I prefer the "my cat is a self-centered ball of disinterested yet murderous intent AND IT'S SO ADORABLE" kind of cat people to the "Cats are magical, adorable, whimsical balls of love that care for you soooo deeply they can only express it dispassionately otherwise their FUZZEH HEDZ WOULD FALL OFF" kind of cat people.

Guess which end of the catfood market the money is in?
posted by ulotrichous at 10:59 AM on April 30, 2010 [1 favorite]


This presumes cats have a complicated inner life. My experience with them is that mostly they are thinking about killing something, eating something, or they're not thinking at all. Sometimes they flush toilets and stare at them for hours, just flushing and flushing. I sincerely doubt they are visualizing a toilet world in which turkeys are their sewer servants.
posted by Astro Zombie at 11:10 AM on April 30, 2010 [4 favorites]


First, I kinda liked the commercial. No, I don't feed my cats Friskies (the SO buys them some ungodly expensive locally canned organic crap, and gets mad at me when I laugh because the male cat prefers dried food), but I'd certainly like to think my cats enjoy eating that much.

And second, for those who've mentioned the awfulness of canned cat food - Perhaps ungodly expensive locally canned organic crap really does have some merits, but most of it looks and smells like something suitable for human consumption.

That said, I've occasionally bought some random canned food for the cats, and some of it comes out as a homogeneous pink or brown can-shaped lump (kinda like Spam, with even less differentiation). FWIW, the cats seem to like that just as much.

And on preview - "Murderous intent" FTW. I even help them reach ladybugs on the ceiling, sometimes, and I like to pretend they appreciate the hunting partner rather than seeing me as a sort of fleshy scissor-lift. :)
posted by pla at 11:11 AM on April 30, 2010 [2 favorites]


Man, those turkeys really want to die!
posted by Evangeline at 11:18 AM on April 30, 2010 [2 favorites]


I think the visuals in that ad were interesting, but they could have been a lot more iteresting. And that music is really insipid. In a sea of dreck, I can understand how that ad stands out.

But I don't watch TV any more and I don't know about that sea of dreck. Taken on its own, out of that context, that ad really isn't all that impressive.
posted by Chocolate Pickle at 11:18 AM on April 30, 2010


Now we just need Pogo to do a remix.
posted by cashman at 11:20 AM on April 30, 2010 [1 favorite]


Friskies MKULTRA?
posted by Skeptic at 11:22 AM on April 30, 2010


I hate commercials but I love this commercial (and the music)
but this is also coming from someone who already had the meow mix song (original and dr evil version) on my ipod already.

meow meow meow meow
meow meow meow meow
meow MEOW meow meow meow meow meow meow
posted by bottlebrushtree at 11:25 AM on April 30, 2010 [1 favorite]


horsemuth:
What is could use, however is a voiceover narration, ala a certain other commercial. "


From that video's description: We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.

what exactly are you insinuating, old spice?

posted by desjardins at 11:28 AM on April 30, 2010


It never ceases to amaze me how many ads for food -- human or animal -- are based on the concept that the animals that compose the foodstuffs are super fucking keen to get eaten.
posted by Shepherd at 11:29 AM on April 30, 2010 [2 favorites]




And, obligatory link to Truth in Adver
tising .

Noble and all, but why? What's this ad seriously claiming? Ignore the surreality, it's telling you cats like catfood. I've had a cat and, honestly, unless they grow up on Whiskas (KITTY CRACK) they will eat anything.
posted by mippy at 11:33 AM on April 30, 2010 [1 favorite]


That fucking CGI vitamin penetrating the hair follicle, however; that's another story.

Guess whose job it is to check those things? Mine.
posted by mippy at 11:36 AM on April 30, 2010 [1 favorite]


Total money, horsemuth.
posted by MrGuilt at 11:36 AM on April 30, 2010


what exactly are you insinuating, old spice?

Hello Ladies. Look at your man. Now back to me. Now back at your man. Now back to me.

Sadly, he isn't me. But if he stopped reading FARK and started posting here, he could write like he is me.

Look down, back up. Where are you? You're in a thread with the man your man could write like.

What's in your hand? Back at me. I have it. It's a mouse! The mouse you're going to use to mark this as a favorite.

posted by zippy at 11:52 AM on April 30, 2010 [11 favorites]


The music for this ad is maddeningly annoying.
posted by sarcasticah at 11:56 AM on April 30, 2010


Metafilter: a toilet world in which turkeys are their sewer servants.
posted by HuronBob at 11:56 AM on April 30, 2010 [1 favorite]


I'm sorry
posted by HuronBob at 11:56 AM on April 30, 2010


If only Friskies didn't cause health problems.

Never feed it to your cat. Or anyone, for that matter.
posted by Malice at 11:57 AM on April 30, 2010


Heh. And y'all thought that there was just an attic on the other side of Ceiling Cat.
posted by barrett caulk at 11:58 AM on April 30, 2010 [4 favorites]


I know that I've seen versions of this commercial, but I've never seen the one with that stupid song with it. Could this be because I DVR nearly everything and only fast forward through the ads? Or is this ad shown in other English-speaking countries other than the US?

We're getting cats next month and I'm super-excited. Going to feed them good food though, not crap. But crunchies for sure. Wet food is gross.
posted by Ruthless Bunny at 12:07 PM on April 30, 2010


They shined it up in post, for sure, but they sure shot take after mind-numbing take of Connie Seleca or Kirstie Alley or whoever the hell's celebrity hair they were using at the time.

Yep. I know at least one director who worked on commercials for Pantene, and a couple of others who worked on commercials for other hair product companies in the early 2000's. The final cuts were typically gleaned from a *ton* of footage.

I have to say, it's a lot easier working with photographers now, especially when they're working backstage at a concert, fashion show or some other event. Whereas I used to have to pray they would get the shots they needed on however many rolls of film they were using, nowadays it's not unusual to have to sift through hundreds of digital images from a 1-2 hour shoot. With digital, the client gets more options to choose from, and hopefully some of those are quality in amongst the quantity.
posted by zarq at 12:18 PM on April 30, 2010 [1 favorite]


On another forum, a friend of mine pointed out that, "A Friskies ad really should show a cat walking through a cornfield and then dying of kidney failure."
posted by ursus_comiter at 12:20 PM on April 30, 2010 [9 favorites]


The only wet food my two cats will eat is Friskies Pouch Favorites. None of the gourmet stuff for us...give us McCat Food.
posted by ericb at 12:42 PM on April 30, 2010


take after mind-numbing take of Connie Seleca or Kirstie Alley

I confess this is a cruel thought, but I can imagine Kirstie Alley doing a Friskies commercial and endorsing it as a fine diet food.
posted by Joey Michaels at 12:47 PM on April 30, 2010 [1 favorite]


Pepsi mew?
posted by ericbop at 12:55 PM on April 30, 2010 [2 favorites]


I actually thought it was a nice commercial. I mean, to some extent I think the people saying "IT'S A CAT THERE'S NO INNER LIFE GIVE IT FOOD AND GO AWAY" are kind of missing the point of owning a pet. Sure this isn't what a cat is actually imagining, but it's a commercial anyway and the furry little suckers do seem to get excited when a can is opened. Have a little empathy.

On a side note, I am getting a bit annoyed with people who always make drug references when they see something highly imaginative. That's one of the lasting, pernicious effects of the 60s, everything's drugs now, if you like or create something vivid and bizarre you must be on drugs. Bah to that.

And I liked how they didn't anthropomorphize the cat, even if the visions they had cooked up for the cat to walk through definitely were anthro-centric. (That would so totally not be what a cat's fantasy life would look like. It'd probably involve pouncing on things. People things.)
posted by JHarris at 1:03 PM on April 30, 2010 [3 favorites]


They should have let Cyriak make the ad
posted by memebake at 1:04 PM on April 30, 2010


If only Friskies didn't cause health problems.

Never feed it to your cat. Or anyone, for that matter.


To be fair, Friskies was not the only food implicated in the pet-food-related deaths of 2007. And it's not as if natural or even raw brands are immune from contamination.
posted by PhoBWanKenobi at 1:15 PM on April 30, 2010 [1 favorite]


Wow! Now if someone can please explain why the world needs appetizers for cats, my day will be complete.
posted by ErikaB at 2:02 PM on April 30, 2010


but this is also coming from someone who already had the meow mix song (original and dr evil version) on my ipod already.

Are you familiar with Biz Markie? Both times I've seen him he sang the Meow Mix song.
posted by Kirk Grim at 2:05 PM on April 30, 2010 [2 favorites]


Anyone who's ever seen one of their cats happily eat the vomit that the other cat just horked up knows full well that cats don't give damn one about the sensual aesthetic.

The "People Food" ideal, however, is very attractive to a cat, and I think People Food Brand Cat Food would be highly effective though incredibly confusing in the marketplace.
posted by Spatch at 2:25 PM on April 30, 2010 [3 favorites]


As a continuation of sorts of PhoBWanKenobi, does anyone have real evidence that one type of cat food (the ones labeled natural, organic, aka more expensive) is better than the other stuff? It does seem reasonable that a more expensive would be healthier, but where's the proof? As in, not random websites of consumer complaints or theoretical arguments of what the most 'natural' type of diet a cat should eat. I'm excluding, of course, the incidents of contaminated food: I'm curious about the regular, non- (semi?) poisoned food.

In terms of my own personal experiences, we used to feed our cat expensive canned stuff, but shifted to Friskies, and haven't seen any differences in the cats behavior. Our vet was always far less interested in the precise food the cat had than how the cat was reacting to it. And frankly, our cat seems to like Friskies way more.

There seem to be a million websites with dictations on what kind of food a cat should eat, but very little evidence to back up any of them, other than basics like taurine.
posted by switchsonic at 2:59 PM on April 30, 2010 [1 favorite]


Is Chuck Wagon dog food even around these days?
posted by dilettante at 3:01 PM on April 30, 2010 [1 favorite]


My old cat's acid-trip vision-quest would have looked much different.

He would be at the top of a step pyramid at night, lit only by torches, while thousands various animals of shapes and types would climb/fly up the steps, and offer themselves as food to the insatiable feline god.

Drunk with power, the cat-god would demand that inanimate objects that have wronged him in the past (an ottoman, every set of what could loosely be called 'drapes' that I owned, that damn ironing board, that reclining chair he once got stuck inside of, etc) would then animate, become delicious, and be consumed by the cat.


This is the real truth; although it could be that maybe I shouldn't have given that pet psychic so much absinthe and deep-fried peyote poppers when my friends brought him over for a visit.
posted by chambers at 3:03 PM on April 30, 2010 [1 favorite]


Imagining our cat's inner life and expressing it in a funny voice to each other is one of my family's greatest joys. For some reason we think our cat sounds like Bobby Hill with a 3 pack a day habit.
posted by Biblio at 3:14 PM on April 30, 2010 [3 favorites]


I'm really not sure why, but i enjoyed that commercial. I mean, it's too weird not to.

My cat didn't care though. The spoiled brats only eat the cheap store brand wet food, they hate everything else.
posted by djduckie at 3:19 PM on April 30, 2010


The spoiled brats only eat the cheap store brand wet food, they hate everything else.

As do mine. Pay attention to your cats' preferences and not the advertisers/marketers who claim that their psychographic research of cat owners is on-target and more important than the felines' preference. After all, it's just a bullshit move to get the human consumer to pay more money for a perceived "better" benefit.
posted by ericb at 3:56 PM on April 30, 2010


On a side note, I am getting a bit annoyed with people who always make drug references when they see something highly imaginative. That's one of the lasting, pernicious effects of the 60s, everything's drugs now, if you like or create something vivid and bizarre you must be on drugs. Bah to that.

You say that like being on drugs is a bad thing.

But seriously, trippy is a good word for this kind of thing because someone knows what to expect from it. I don't think that people actually think that the Friskies people are on drugs, and if they did they would be assholes. Kind of like people who always think that I'm posting drunk >:(.
posted by The Devil Tesla at 4:01 PM on April 30, 2010 [1 favorite]


You say that like being on drugs is a bad thing.

To be fair, there's a big difference between "Whoa, this is clearly inspired by hallucinogens" and "lol u guys must of been on drugs when u maed this!!1" Speaking for myself, the annoyance definitely comes from the second statement and the attitude that goes with it. It ranks right up there with "You've got way too much time on your hands" as an simple way to make a completely insight-free dismissal, and I hate to see people taking the easy way out.
posted by Spatch at 4:13 PM on April 30, 2010 [1 favorite]


My cat seems to loath wet food, or at the least, will eat a mouthfull only. Dry cat food, liberally topped with little dried fish and bonito flakes.

And seriously? This has nothing on the surreality of the average Japanese commercial. Those will banish your mind to the land of wind and ghosts, I tell you.
posted by Ghidorah at 4:49 PM on April 30, 2010 [2 favorites]


Speaking for myself, the annoyance definitely comes from the second statement and the attitude that goes with it.

I agree, but some can fly to the moon with their thoughts, and others need rocket boots to get theirs off the ground. However, give the rocket boots to the first group, and oh, the places he may* go!

*YMMV. Results guaranteed, but may not always be positive.
posted by chambers at 4:51 PM on April 30, 2010 [1 favorite]


This presumes cats have a complicated inner life. My experience with them is that mostly they are thinking about killing something, eating something, or they're not thinking at all.

Dogs are so different. Their inner life is so much richer. If, that is, you count the time spent drooling over eating the cat poop in the flowerbeds the next time they go out.
posted by y2karl at 5:00 PM on April 30, 2010


Kind of like people who always think that I'm posting drunk >:(

So... you're not?
posted by Evangeline at 5:13 PM on April 30, 2010


That's not a cat on acid.

This is a cat on acid.
posted by Evilspork at 5:22 PM on April 30, 2010 [1 favorite]


Wow, you even know all the words!
posted by Mister_A at 6:40 PM on April 30, 2010


chambers: He would be at the top of a step pyramid at night, lit only by torches, while thousands various animals of shapes and types would climb/fly up the steps, and offer themselves as food to the insatiable feline god.

Drunk with power, the cat-god would demand that inanimate objects that have wronged him in the past (an ottoman, every set of what could loosely be called 'drapes' that I owned, that damn ironing board, that reclining chair he once got stuck inside of, etc) would then animate, become delicious, and be consumed by the cat.


The Friskies people should definitely be talking to you.

Evilspork: This is a cat on acid.

Oh my god! I mean, it's a little disturbing, but it's simultaneously hilarious. Poor kitty. Poor tripping kitty.
posted by JHarris at 6:55 PM on April 30, 2010


If, that is, you count the time spent drooling over eating the cat poop in the flowerbeds the next time they go out.

It's not a dog's fault that cats poop dog candy.
posted by Astro Zombie at 8:23 PM on April 30, 2010 [6 favorites]


So... you're not?

Mostly not! Never when I've been called on it :p.
posted by The Devil Tesla at 9:18 PM on April 30, 2010


I fully expected Charlie the Unicorn to be in the background somewhere, or for the dancing prey to explode when the song was finished.
posted by lekvar at 10:12 PM on April 30, 2010 [1 favorite]


Dogs are so different. Their inner life is so much richer. If, that is, you count the time spent drooling over eating the cat poop in the flowerbeds the next time they go out.

Seriously. What the hell is up with that?
Our dog races to the litterbox upon hearing that sad, creepy groan/howl that our ancient cat emits after using it.
It's like there's fucking hors d'oeuvres from France in there or something.
posted by chococat at 10:59 PM on April 30, 2010 [1 favorite]


He told me that all shampoo had exactly the same active ingredients, and the rest was just marketing and the aesthetics of the shampooing experience itself.

That's right, and it's mostly detergent. I make my own soap and use that instead.

My cat loves real tuna but would not be able to handle an experience like this. She's very sweet but not too bright. I don't think she's even read Camus.
posted by krinklyfig at 12:52 AM on May 1, 2010 [1 favorite]


The "People Food" ideal, however, is very attractive to a cat, and I think People Food Brand Cat Food would be highly effective though incredibly confusing in the marketplace.

Pet food is a pretty recent phenomenon. People used to feed their pets scraps or part of their dinner, or in the case of cats, they were usually around to get rid of pests. Anyway, I found it's actually cheaper to feed my cat "real" food, usually chicken or fish, at least compared to the high-end cat food. She has dry food to make sure she gets folic acid and anti-hairball stuff.
posted by krinklyfig at 1:10 AM on May 1, 2010


I fuckin' KNEW cats had Stargates.
posted by obiwanwasabi at 5:23 AM on May 1, 2010 [2 favorites]


Those are sooo not turkeys. They're what people who've never seen a real turkey, think a turkey looks like. Males are 3 to 4 feet tall; I once had to stop for one taking its sweet time crossing the road in the boondocks of Oregon where I grew up. They are BIG. They could kick a kitteh's furry little behind in no time flat.

Anyway, my bewoved widdle carnivores eat meat-only food (Orijen and Acana). I have a wire enclosure on my patio that reaches the roof, so no pigeon bloodbaths are possible, but my little one still goes after feathers that fall through the fencing as if he were a famished lion.
posted by fraula at 7:17 AM on May 1, 2010


As a continuation of sorts of PhoBWanKenobi, does anyone have real evidence that one type of cat food (the ones labeled natural, organic, aka more expensive) is better than the other stuff? It does seem reasonable that a more expensive would be healthier, but where's the proof? As in, not random websites of consumer complaints or theoretical arguments of what the most 'natural' type of diet a cat should eat. I'm excluding, of course, the incidents of contaminated food: I'm curious about the regular, non- (semi?) poisoned food.

In terms of my own personal experiences, we used to feed our cat expensive canned stuff, but shifted to Friskies, and haven't seen any differences in the cats behavior. Our vet was always far less interested in the precise food the cat had than how the cat was reacting to it. And frankly, our cat seems to like Friskies way more.


I've found that this webpage is good for general, non-biased guidelines.

From what I can gather, cats don't need any of the carby stuff that many cheap (and some expensive) cat food brands fill out their food with: wheat is a no-no (and, since contaminated wheat has been linked to cat-food-related deaths, a bit scary!), as is corn and soy. Cats just don't need that stuff--it's excess calories that their bodies don't really use.

It's also better to feed cats, particularly male cats, an all-wet diet. This is hard because dry food is tasty and many cats were raised on it, but it messes up their sense of hydration, among other things, which can help contribute to urine crystals, which is a huge problem for male cats.

In supermarket brands, this pretty much leaves a few varieties of Fancy Feast. You have to check the labels--some include wheat gluten, some don't. They all contain meat byproducts, but many of the sources I've read online seem fairly alarmist about meat byproducts--"They're eating euthanized pets!" and the like. But I can't help but feel like it's an acceptable risk if I can't get the expensive stuff (my cat gets stomach problems on wellness, but Merrick is pretty good).

Hint for those whose kitties get hairballs: give your cat a dollop of vaseline. They like the taste of it, and it's the same stuff (petroleum jelly) that's in the fur ball remedies you get from the vet. I give some to mine every couple of days.
posted by PhoBWanKenobi at 7:34 AM on May 1, 2010 [1 favorite]


It's not a dog's fault that cats poop dog candy.

Poopsie Rolls or Kitty Roca ?
posted by y2karl at 8:14 AM on May 1, 2010


Seriously. What the hell is up with that?

Carnivore poop is high protein, low carb and, in the case of cats, chewy. Our bulldogs would come away from the cat pan looking like Winston Churchill chomping a cigar.

It's always something to remember next time your pup licks your face or hands.
posted by y2karl at 8:24 AM on May 1, 2010


I loved my dog dearly but was so disappointed when I discovered he loved to eat cat poop when we got a cat. I guess it's to be expected, but it was easy not worrying about him licking me before then - he wasn't an outside dog, so he wouldn't get it anywhere else. I almost all dogs like it for reasons y2karl mentioned, at least the ones I've had as pets and been around. It makes sense from a survival point of view - their ancestors were predators but also scavengers - but it's still gross when my companion chows down on some feces.
posted by krinklyfig at 8:22 PM on May 1, 2010


Just watched the advertisement. I kept hearing the cat's thoughts as he was walking through the wonderland:

"I'm going to rip your throat out and eat you, and I'm going to rip your throat out and eat you, and I'm going to rip your throat out and eat you ... "
posted by WCityMike at 9:16 PM on May 2, 2010 [2 favorites]


''But first I am going to slap you around and play hackey sack with you until you are no longer fun to play with..."
posted by y2karl at 9:19 AM on May 3, 2010 [1 favorite]


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