A PROSPECTUS for a NEW MAGAZINE
April 30, 2010 9:25 AM Subscribe
Henry Luce's original prospectus for LIFE magazine, written with the help of poet Archibald MacLeish:
To see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see man's work—his paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to; the women that men love and many children; to see and take pleasure in seeing; to see and be amazed; to see and be instructed;
Thus to see, and to be shown, is now the will and new expectancy of half mankind.
To see, and to show, is the mission now undertaken by a new kind of publication, THE SHOW-BOOK OF THE WORLD, hereinafter described.
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