Yeah! How dare they anonymously collect customer data. They are unlike any company in the history of the internet, ever.They collect data, then claim to anonymize it. There are some important differences
1) no way of knowing if it's actually anonymised or notPlus, this is hugely fucking different from recording what purchases you make. People are going to know when you order something from someone, that's obvious. I wouldn't expect Amazon to record everything I do on the kindle any more then I would expect Microsoft to record everything I type on my computer. Why not? I'm sure they anonymity it it!
2) they could change it at any time.
3) It's not always that difficult to de-anonymise data. If someone were to get all the records for a specific, anonymous kindle, they could cross reference with reviews or public lists to see who might have made the highlights. It would be even easier with access to purchase records, which Amazon was actually planning to sell at one point, but backed off over the outcry.
The family was so extensive that he was forced to create a database in his iBook. He used the NotePad programme (www.ibrium.se), one of those full-value products that two men at the Royal Technical College had created and distributed as shareware for a pittance on the Internet. Few programmes were as useful for an investigative journalist. Each family member was given his or her own document in the database.I guess it was people who wanted to try the URL out later on. It does seem to exist.
I'm non-pulsed about data mining anonymously. The Census does the same thing. So does your bank. Your broker. Your doctor. etc..First of all it's "nonplussed" and it means " A state of perplexity, confusion, or bewilderment."
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posted by Mister_A at 1:19 PM on May 4, 2010