Gaming the New York Times
May 4, 2010 5:31 PM Subscribe
Imagine: your book, a bestseller.
A fishy Amazon gift card scheme run by "ResultsSource
" apparently helped California Gubernatorial Candidate Steve Poizner get his book
to #5 on the New York Times Bestseller list. Reporting by This American Life
and Capitol Weekly
One college student in San Diego named Matthew Donnellan says he was confused when he received a copy of Mount Pleasant. Donnellan got more confused when he looked to see who paid for it.
…[He] noticed that his name and address were listed not only as the recipient but as the buyer on the invoice. Wanting to make sure his credit card number hadn’t been stolen, he called Amazon. The Amazon representative he reached told him the book was purchased with a gift card — and that card had also been used to buy copies of "Mount Pleasant" for 249 other people, all of whom had first names that began with "M."