My Movie Has a First Name, It's O-S-C-A-R...
May 5, 2010 3:59 AM Subscribe
posted by oneswellfoop (74 comments total)
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Don't like those commercials that run before the movies in the theaters? Well, this weekend, Kraft Foods is introducing something new to screens across the U.S., "two- to three-minute branded-entertainment vignettes"
that promise NOT to "knock you over the head with a bat as a brand commercial", but instead they... well... here's an example: Lunchables kids' meals present: Alien Field Trip
* (Warning: more artificially cheesy than Cheez Whiz). Kraft and other big advertisers are betting that long-form ads will be "the Wave of the Future"
, and the perfect audience for them will be the folks who have already paid to see "Iron Man 2", "Sex and the City 2" or "Toy Story 3". What could possibly go wrong?*For those of you who don't want to sit through the 3 minute video, "Alien Field Trip" is a stunt in which a class of kids on a field trip to a 'space center' are introduced to real live aliens from another planet (NOT), ending with a 15-second plug for an Oscar Mayer-sponsored "50 field trips" sweepstakes.