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June 14, 2010 7:43 AM   Subscribe

"It began six hours after he arrived — 'I iced a friend at lunch,' he said — but really took off at a barbecue around the family pool in Belmar the next day. 'There have been over 20 icings so far'",

"Icing" is an increasingly popular, viral drinking game. The rules are relatively simple:
One of your "bros" hides a Smirnoff ice in a place you will find it. You find it. You must get down on one knee and chug the drink in front of them. This is negated if you have a Smirnoff Ice somewhere on your person, in which case the icee becomes the iced, and must drink both bottles.

There’s the website that started it all

Several famous people have been iced (from the NYT article).

Is there an intentional homo-erotic aspect to the 'game'?

If Smirnoff didn't concoct this, then what does it mean for them?


Is it viral marketing (Smirnoff denies that it is)? Is it just some bros having a good ass-slapping time? Something even more devious?

Time will tell.
posted by codacorolla (187 comments total) 3 users marked this as a favorite

 
Someone is going to win marketer of the year for this stupidity.
posted by spicynuts at 7:44 AM on June 14, 2010 [5 favorites]


I think "piss off, what the hell's the matter with you" is a better defense mechanism than carrying around some bottle of tepid sputum drink.
posted by Wolfdog at 7:46 AM on June 14, 2010 [31 favorites]


Is it viral marketing?

Certainly not.
posted by b1tr0t at 7:48 AM on June 14, 2010


I wondered when this would show up.

Now that it's made it here, I'm wondering when it will all go away.
posted by mr_crash_davis mark II: Jazz Odyssey at 7:49 AM on June 14, 2010 [5 favorites]


Do not ice me, "Bro".
posted by molecicco at 7:49 AM on June 14, 2010


I walk around, I hear people talk about this, I want to tell them, no. No, this is not a real thing. If you do not make it real, it will not be real. Just make it stop. We need an anti-meme squad.
posted by oneironaut at 7:49 AM on June 14, 2010 [40 favorites]


•Puts wallet away•
posted by boo_radley at 7:50 AM on June 14, 2010 [1 favorite]


That sounds pretty stupid.
posted by delmoi at 7:50 AM on June 14, 2010 [8 favorites]


The only purpose of alcopops is that one can go to a 7-11, buy an empty Big Gulp cup with a little ice, and the aforementioned beverage (I reccommend Raspberry Lemonade Joose in the double-duece can) pour it in and walk down the street getting your load on with nobody the wiser.
posted by jonmc at 7:52 AM on June 14, 2010 [3 favorites]


This is literally worse than Hitler.
posted by atrazine at 7:53 AM on June 14, 2010 [30 favorites]


Not only that, but dubstep was invented by Bacardi to sell more Bacardi (you can't drink and dance, and you can't dance to dubstep, no matter how hard you try)

And PBR is secretly behind the hipster movement.

Lastly: Patron is bankrolling 90% of contemporary rap-stars. Half of it's advertising budget is spent on Lil John alone.
posted by hellojed at 7:53 AM on June 14, 2010 [4 favorites]


My own take on it is that Smirnoff didn't create the ad campaign. Why center a campaign around how foul your product tastes (and, as someone who has been iced, it is foul). I don't think any participants will continue to buy this after the game runs through its short livespan in the collective conciousness, and it seems detrimental to those who already drink Smirnoff.

I think that this is one of the first, if not possibly the first, naturally occuring viral marketing campaign. There's no profit motive from the company that manufactures the product, but rather spontaneous generation from a populace wallowing in the filth of eating, breathing, and sleeping marketing.'

Eat your heart out, Don Draper.
posted by codacorolla at 7:54 AM on June 14, 2010 [5 favorites]


So this is pretty much drink the beer, except with HORRIBLE CONSEQUENCES?
posted by robocop is bleeding at 7:55 AM on June 14, 2010


The only purpose of alcopops is that one can go to a 7-11, buy an empty Big Gulp cup with a little ice, and the aforementioned beverage (I reccommend Raspberry Lemonade Joose in the double-duece can) pour it in and walk down the street getting your load on with nobody the wiser.

A friend of mine regularly used to drink frozen margaritas out of slurpee cups while running errands.
posted by Inspector.Gadget at 7:55 AM on June 14, 2010


These are some stupid-ass bros, bro. Although TBH I have done my share of dopey things like this. Now I'm a man.
posted by Mister_A at 7:55 AM on June 14, 2010


Nope! Nope, no thank you.
posted by penduluum at 7:55 AM on June 14, 2010


I walk around, I hear people talk about this, I want to tell them, no. No, this is not a real thing. If you do not make it real, it will not be real. Just make it stop. We need an anti-meme squad.
Paul Anka: To stop those monsters 1-2-3,
Here's a fresh new way that's trouble-free,
It's got Paul Anka's guarantee...
Lisa: Guarantee void in Tennessee.
All: Just don't look! Just don't look!
Just don't look! Just don't look!
Just don't look! Just don't look!
posted by codacorolla at 7:55 AM on June 14, 2010 [13 favorites]




Yeah, I doubt even a social media consultant would invent a meme where consuming their product was humiliating and punitive. I know fratboys, and this is just fratboys.
posted by a robot made out of meat at 7:57 AM on June 14, 2010 [1 favorite]


Are they shoving bottles of booze up each others' arses? Why the hell is this post here?
posted by Burhanistan at 7:57 AM on June 14, 2010


Obligatory
posted by atrazine at 7:58 AM on June 14, 2010 [2 favorites]


There's no part of this story I don't hate. "Bros", "icing", socially forced drinking, virality.
posted by DU at 7:58 AM on June 14, 2010 [19 favorites]


Isn't this the reason there's a market for Goldschläger and Jägermeister? Or Everclear? Not because they taste good, by any means, but more as a right of passage.
posted by graventy at 8:00 AM on June 14, 2010 [1 favorite]


Look, any trend that was the word "Belmar" in it...need I say more?
posted by spicynuts at 8:00 AM on June 14, 2010


Hey, this just came up at a work happy hour on Friday. It was the first I'd heard of it, since I'm not a 22-year-old guy. But amazingly, of the four 20- and 30-something guys in attendance, two attested that this is a Big Thing among their friends.

The rest of us were completely convinced that this was viral marketing. Even if it isn't, it's still dumb. I mean, at least zombie dance parties involve some creativity!
posted by lunasol at 8:01 AM on June 14, 2010


The year after I finished undergrad, my former pipe band friends were often chugging beer in a pose called "the milkman", which from the pictures on facebook seemed to be:
Left hand gripping the back of your head, elbow out.
Halfway down on one's knee, almost in a serenading pose.
Chug.
It always seemed kind of stupid to me.

It's good to know that my friends weren't even close to being the bottom of the barrel. At least they drank proper drinks.
posted by Lemurrhea at 8:02 AM on June 14, 2010


I gave up on drinking games toward the end of Grade Eleven.

Purchase of all "blender" or "alcopop" pre-mixed drinks should require signed parental permission slips.

It's 8:05 AM Pacific Time. I need a f***ing hit of Scotch because of this FPP.
posted by philip-random at 8:03 AM on June 14, 2010


That guy in the NYT article, he's no rocket scientist.

He's an aerospace engineer
posted by Mister_A at 8:03 AM on June 14, 2010


I have a friend who drinks, almost to the exclusion of all other beverages, the following: red wine selling for less than $10 per liter; Natural Light; Smirnoff Ice (preferable grape-flavored). Draw from this any conclusion you would like.
posted by uncleozzy at 8:04 AM on June 14, 2010


Can there be a version of this for people who are not bros and who don't want to be drinking ice? Seriously, I have no real problem drinking free beers on one knee, until I'm sufficiently buzzed, at which point, I'll just stop playing the game.
posted by 23skidoo at 8:07 AM on June 14, 2010


Smirnoff appears on the 'what not to drink' list as they are a Diageo brand. Unfortunately Diageo have a problem with paying their fair share of tax, which makes them a less than responsible company considering the cost of cleaning up after them.

Drink responsibly!
posted by asok at 8:08 AM on June 14, 2010 [1 favorite]


Um, maybe I'm missing something, but why did you post this?
posted by Malor at 8:09 AM on June 14, 2010


its obviously viral marketing... and it's working

i heard about it on some fratty sports blog about a month ago... then 2 weeks later my roommate, who is kind of a hipstery skateboard designy type, told me to check out this hilarious game he and his friends were playing and showed me a cell phone pic. about 2 weeks after that one of my out of touch friends from back home sent me an email forward of the url.

seeded, hip, passe. in a mere 28 days.
posted by nathancaswell at 8:10 AM on June 14, 2010


Duh, Malor...it's viral marketing!
posted by spicynuts at 8:11 AM on June 14, 2010


Man, this is just like a couple years ago when bros were surprising each other with copies of Twilight, a terribly-written, obscure young-adult novel about sparkly vampires. "Twilighted" bros would have to immediately drop to one knee and read the whole thing aloud from cover to cover. And we all know how that turned out!
posted by luvcraft at 8:11 AM on June 14, 2010 [13 favorites]


about 2 weeks after that one of my out of touch friends from back home sent me an email forward of the url.

Ugh, out of touch friends. So burdensome. Get a life, loser friends!
posted by (Arsenio) Hall and (Warren) Oates at 8:11 AM on June 14, 2010 [2 favorites]


> Duh, Malor...it's viral marketing!

Yup. The OP somehow thinks this is a social phenomenon worthy of discussion, which puts them squarely in the upper end of the "fished in" spectrum. That spectrum consists of the low end which is corporate shills, early eager uncritical adopters, then people who just want to fit in, then drunk people who don't really care because it's an excuse to drink, then there is a slight gap for people who value the meta aspects of these things but still unwittingly propagate them.

Better to just shoot anyone you see doing this than try to explore any sociological or anthropological aspects of it.
posted by Burhanistan at 8:14 AM on June 14, 2010 [2 favorites]


christ almighty, he lives in new hampshire, and i'm sure he'd describe himself as out of touch.

but hey, you probably know more about my friends than i do, right? and how i find them burdensome.
posted by nathancaswell at 8:14 AM on June 14, 2010


Full disclosure: I've been iced. Twice. Never iced anyone else, never "ice-blocked." I guess I'm still in the demographic which uses "party" as a verb.

That being said, it's a game. If you hate it, your friends probably hate it too, and you're probably not at the binge-drinking age where it's really, really fun. So you won't play.

Let's hate something worth hating, shall we?
posted by Michael Pemulis at 8:15 AM on June 14, 2010 [6 favorites]


Better to just shoot anyone you see doing this than try to explore any sociological or anthropological aspects of it.

Who peed in your Ice, bro?

Not that anyone could likely tell, of course.
posted by joe lisboa at 8:16 AM on June 14, 2010


Viral marketing is a fairly common occurence here. I think it's interesting since there's the question as to whether it's viral marketing actually bought and paid for by Smirnoff, or if it's something that sort of happened on its own. The end result is that the company at the focus of the trend is selling more stuff, but what does it mean that they might not have even created it?

Is it stupid? Yes. It is very stupid. I'm not promoting it. Even something that's stupid can be fun to talk about.
posted by codacorolla at 8:19 AM on June 14, 2010


> Let's hate something worth hating, shall we?

Sure! Let's hate socially enforced binge drinking because it's the cause of quite a bit of avoidably stupid things.
posted by Burhanistan at 8:20 AM on June 14, 2010 [9 favorites]


Let me get this straight, the guy was wearing a green golf shirt with a popped collar, right?
posted by StickyCarpet at 8:22 AM on June 14, 2010 [2 favorites]


The end result is that the company at the focus of the trend is selling more stuff, but what does it mean that they might not have even created it?

This isn't all that novel, though, is it? Off the top of my head, I can think of Robotripping, The Works bombs, the McGangbang, Faygo - I'm sure there are hundreds of others.
posted by (Arsenio) Hall and (Warren) Oates at 8:23 AM on June 14, 2010


For the record I think this is a very stupid practice. And I used to invent my own drinking games.
posted by joe lisboa at 8:29 AM on June 14, 2010


I know I loved drinking games. Proper ones, like the MST3k drinking game (three pages of rules, and we never made it through a whole episode), 3 Man,, or the, uh, not okay on MeFi word game for movies. Fun had by many, hangovers had by all.

Then again, that was then. If you don't mind, I happen to be enjoying my beer. The decent beer that I'm willing to pay a little extra for because it actually tastes good. If you'd like to hide a bottle of, say, Newcastle Brown, or a nice bottle of Arcadia, at least do the right thing and hide it in the fridge, so it stays cold.
posted by Ghidorah at 8:29 AM on June 14, 2010


I've just come up with this brilliant game, which I shall call "Boot To The Head."

Step 1: someone tries to "ice" me.

Step 2: just take a guess
posted by Halloween Jack at 8:30 AM on June 14, 2010 [15 favorites]


"Binge drinking age"? I'm not a straight-edge guy or high-on-lifer, but I'm more than happy to be a concerned elder and say there is never a reason or excuse to binge drink. By definition alone, it's a bad thing. Drink, enjoy or make an ass of yourself, but know your limits.
posted by filthy light thief at 8:31 AM on June 14, 2010


If Smirnoff created this trend as a viral marketing campaign, they are geniuses. The whole point of "icing" is that Smirnoff Ice is TERRIBLE, and being forced to drink one is a punishment. The fact that this game took off, and will probably increase the sales of Smirnoff Ice -- as a weapon to use against your friends, not to enjoy as a beverage... Well, if their marketing team planned this all out, then they should be president of everything.
posted by chowflap at 8:34 AM on June 14, 2010


Metafilter: people who value the meta aspects of these things but still unwittingly propagate them.

I doubt it is viral in the created by the company sense, but I could see the logic of it. Most alcohol is an acquired taste, once the game is done we may find that people have gotten used to the taste and will keep buying it.



Nah.
posted by furiousxgeorge at 8:35 AM on June 14, 2010


Has the age of stupid drinking gone up since I was a young adult (in the late eighties)? I remember doing dumb shit like this when I was 20 but if I had still been binge drinking by the time I was 26, I think friends and family would have gotten worried.
posted by octothorpe at 8:35 AM on June 14, 2010


Things like this make me happy that I'm not a couple of years younger. In a youth-obsessed society, few things do.
posted by pyrex at 8:35 AM on June 14, 2010


I mean. I'm sure the company doesn't think it tastes bad. This would just be an extreme measure to get people to try the product and say, "Hey, not bad!"
posted by furiousxgeorge at 8:36 AM on June 14, 2010


Step 2: just take a guess

You pull out your iPod and play this?
posted by cortex at 8:40 AM on June 14, 2010 [1 favorite]


I have read about this a couple times now, and I'm still not exactly sure what goes down in this video with a cop. Did the cop ask for one, pretending he was going to drink it? Was he making like he was going to confiscate it? Was he already familiar with the game, or did he bootstrap from the scene in which we see him? Note that this is caught on camera. Is it just a setup? I've already wasted too much time on this issue.
posted by knile at 8:42 AM on June 14, 2010


It saddens me to think an alien intelligence might judge us by things like this.

On the other hand, if a game of 'consume this bottle of liquid dumbness I have left for you to find' leads to happy people versus people being mean to each other, I guess I'm good with it.
posted by Mooski at 8:45 AM on June 14, 2010


I want to invent a game where you hide a glass of Laphroig somewhere in a frat party and whoever finds it has to sit the hell down and sip on it like a goddamn civilized human being for 60 minutes.
posted by Doublewhiskeycokenoice at 8:45 AM on June 14, 2010 [71 favorites]


> On the other hand, if a game of 'consume this bottle of liquid dumbness I have left for you to find' leads to happy people versus people being mean to each other, I guess I'm good with it.

Statistics would probably indicate that it leads to drunk driving, vandalism, STD transmission, and other "happy" things.
posted by Burhanistan at 8:47 AM on June 14, 2010


I'm kind of sorry that drinking for me has never been a rip-roaring good time, more of a very mild pleasant buzz and then immediately puke city if I go that one drink too far. I get the impression for most everyone else there's some transient stage where life becomes glorious...if that's not the case, WTF, people? I mean, I enjoy beer or wine as a culinary experience but as entertainment? Maybe I'm missing (or have too much) of some key brain chemical.

That chemical deficiency does not keep me from recognizing this as a moronic "game," though.
posted by maxwelton at 8:48 AM on June 14, 2010


Has the age of stupid drinking gone up since I was a young adult (in the late eighties)? I remember doing dumb shit like this when I was 20 but if I had still been binge drinking by the time I was 26, I think friends and family would have gotten worried.
Since "dumb binge drinking past the age of 20" doesn't have an official journal, I'll offer some anecdotal evidence:

I'm 25. Most of my friends are either unmarried, and not looking to be married, or married but without plans of children. Out the hundred or so people I know fairly well in my age group I can only think of 1 couple with children. A lot of time is spent in jobs that are just jobs, and not careers. This leaves a lot of time for the dregs of internet humor and mindless hedonistic partying.
posted by codacorolla at 8:52 AM on June 14, 2010 [1 favorite]


Every time someone chimes in with "why did you post this" I take a shot and hit myself in the head with a hammer. Please stop, it hurts.
posted by nestor_makhno at 8:54 AM on June 14, 2010


I am going to carry around a rocks glass with about 3 fingers of Lillet Rouge and a twist of Mineola tangelo, and also a small bowl of potato chips, and pounce of the unsuspecting in the hot hours of the early evening. YOU'VE BEEN APERITIFED!

I will stoically endure any ensuing reciprocation.
posted by everichon at 8:55 AM on June 14, 2010 [19 favorites]


I want to invent a game where you hide a glass of Laphroig somewhere in a frat party and whoever finds it has to sit the hell down and sip on it like a goddamn civilized human being for 60 minutes.

Your average college kid's booze budget dosen't accomodate $40+ bottles of scotch.

Also, I like you doublewhiskeycokenoice, but you're 25, you've got the rest of your life to talk like somebody's stiff grandpa. (and I love the occasional single malt, but am not made of money)

also, I am enjoying a lunch of the new Hot Pockets and Bud, which advertises both 'low-fat cheese!' and '75% more bacon' (the Hot Pockets, not the beer), this is what we call 'mixed messages.'
posted by jonmc at 8:56 AM on June 14, 2010 [14 favorites]


It's not the 'fun' of this I'm hating on, it's the freakin lemming-like adoption of it (yes I know lemmings don't really follow each other over cliffs) without so much as a blink by all these douchetards who otherwise like to sound their barbaric yawp of "I'M DIFFERENT, I'M UNIQUE" from the sud-soaked floorboards of every faux-dive in Williamsburg. Hey, if I was sitting around bored with friends over a summer and one of em came up with this as a way to torture each other for a few weeks, great. But when it becomes some de-facto thing you're supposed to do cuz 'all the cool kids are doing it'...please die. I vote for the Boot To The Head (na, na!!) method.
posted by spicynuts at 8:57 AM on June 14, 2010


I'm kind of sorry that drinking for me has never been a rip-roaring good time

Don't worry, you're not really missing the "I'm the life of the party that I won't remember" phase, which seems like a great time while you're in it, but you can be kind of a jackass from the view of others. Ooh, there's also the "I'm totally, fine, I just want to sleep in the bathtub for a while," which also seems like a good idea from your point of view, but freaks everyone else out, and you get taken from the party in an ambulance because you keep falling asleep while people are shouting at you.
posted by filthy light thief at 8:58 AM on June 14, 2010 [2 favorites]


Statistics would probably indicate that it leads to drunk driving, vandalism, STD transmission, and other "happy" things.

Eh, I'd counter that the people for whom alcohol consumption leads to those things might possibly have been prone to those things (drunk driving obviously excluded) anyway.

I'm no statistician, but it seems the people who drink to excess/stupidity is a pretty small percentage of the people who consume alcohol.
posted by Mooski at 8:59 AM on June 14, 2010


(But making a drinking game to Elf is a great idea for Wednesday afternoon when you're unemployed, until your significant other comes home from school to study for the math exam tomorrow, because there are too many Christmas trees in that movie to be able to maintain an indoor voice for long.)
posted by filthy light thief at 9:02 AM on June 14, 2010 [1 favorite]


Ugh. The alcoholic equivalent of the rickroll....
posted by schmod at 9:03 AM on June 14, 2010


How often does this turn to "glassing a bro"?
posted by boo_radley at 9:03 AM on June 14, 2010 [2 favorites]


I am grateful that it's been 20 years since I knew any frat boys.
posted by rtha at 9:04 AM on June 14, 2010


Actually, my view of fratboys is similar to my view on hipsters, individually, they are often cool people. as a group they are insufferable. Of course, my opinion really dosen't carry muchweight with either group since to them I'm merely another old fart.
posted by jonmc at 9:06 AM on June 14, 2010 [3 favorites]


Great, now they're going to have one more thing to ban in elementary schools.
posted by orme at 9:08 AM on June 14, 2010 [3 favorites]


This is a thing?

I must be old and out of touch. My friends and I play this drinking game called "Hey, let's go have a drink."
posted by dirtynumbangelboy at 9:16 AM on June 14, 2010 [11 favorites]


You know, I think it's a testament to the quality of my social circle that I haven't seen this happen once. Not once.
posted by Afroblanco at 9:17 AM on June 14, 2010


Afroblanco: what are you sayin' about my co-workers?
posted by jeffamaphone at 9:24 AM on June 14, 2010


Man, this is just like a couple years ago when bros were surprising each other with copies of Twilight, a terribly-written, obscure young-adult novel about sparkly vampires. "Twilighted" bros would have to immediately drop to one knee and read the whole thing aloud from cover to cover. And we all know how that turned out!

TEAM JACOB

posted by Greg Nog at 9:28 AM on June 14, 2010 [3 favorites]


You know, I think it's a testament to the quality of my social circle that I haven't seen this happen once. Not once.

Yeah, I gotta say, I know some jackasses, and some binge drinkers, and some binge-drinking jackasses, but I hadn't heard of this until today. That's a good thing.
posted by uncleozzy at 9:33 AM on June 14, 2010


I thought you looked familiar.
posted by jonmc at 9:35 AM on June 14, 2010


I'm pretty sure I would have played this 25 years ago, had I known about it. Today, not so much.
But let the kids have their fun. No need for MeFi to turn into a temperance society.
posted by rocket88 at 9:38 AM on June 14, 2010 [5 favorites]


Why center a campaign around how foul your product tastes (and, as someone who has been iced, it is foul).

Maybe to pull guys into drinking something that might be considered a girlie drink, making it a masculine pursuit and opening up the market.

I actually don't even know what it is. I assume it's like a cross between vodka and a wine cooler.
posted by A Terrible Llama at 9:47 AM on June 14, 2010


Yeah, I think this is pretty interesting.

It's gleefully, profoundly dumb and irresponsible. Well, not 'irresponsible' - anti-responsible. Forcing your, ahem, bros to drink a lousy drink at a moments notice while they are having dinner with their folks, or whatever (or carry around said yucky drink as a defense)? That's a full-on commitment to uselessness. Mix in the fact that Smirnoff is making money from this, but part of the deal is that the drink is something bros wouldn't drink without it being a punishment, and you have a fascinating wrinkle in our culture of belov'd trash.

I've always wondered what it must have been like to sit in on the board meetings of the Phillies Blunt Tobacco Company in 1989.
posted by dirtdirt at 9:48 AM on June 14, 2010 [2 favorites]


The problem isn't so much that they're binge drinking (I'm not sure that chugging one or two Smirnoff Ices counts as a binge anyway), it's that a) Smirnoff Ice is gross-tasting and b) Smirnoff Ice is associated with girls (especially of the sorority variety), so Icing emasculates young Chip or Biff.

Actually, it's not even so much a problem as it is why are you doing that.

*goes back to watching the DU brothers pee onto their own house from the Arts Haus roof while wearing all black and smoking half a clove*
posted by oinopaponton at 9:49 AM on June 14, 2010 [3 favorites]


> I actually don't even know what it is. I assume it's like a cross between vodka and a wine cooler.

It's some malted swill passed off as a mixed vodka drink. It's illegal to market/sell beverages mixed with actual hard liquor in the US, so they do this instead. In other countries, Smirnoff Ice has actual vodka in it.
posted by Burhanistan at 9:51 AM on June 14, 2010


Yeah, I gotta say, I know some jackasses, and some binge drinkers, and some binge-drinking jackasses, but I hadn't heard of this until today.

I have similar friends. I read a lot of internet, so heard about this pretty early on. And I could've written down a list when I first heard, with the names of my friends that would think this was cool and awesome. A small list, but a list. And now, several weeks later? I would've been 100%.
posted by inigo2 at 9:55 AM on June 14, 2010


Smirnoff Ice is different in the US? I had a Canadian one and it tastes like vodka mixed with Fresca or Sprite or some similar sugary lemon-lime soda. It wasn't that bad, actually.
posted by rocket88 at 9:55 AM on June 14, 2010


Actually, my view of fratboys is similar to my view on hipsters, individually, they are often cool people. as a group they are insufferable.

I would say this is an accurate description for almost every group out there, actually...
posted by inigo2 at 9:56 AM on June 14, 2010


except us.
posted by jonmc at 9:57 AM on June 14, 2010 [6 favorites]


I've only ever seen the point of one drinking game, which I happen to call (conveniently enough) "Drinks". The rules are as follows:

1) I go get myself a drink.
2) I win!

It's great, it's satisfying, it's really easy to coördinate with large groups of people, everyone has a fun time. Of course, I also generally refuse to do shots, because I enjoy drinking like a grown-up - larger quantities of higher quality liquor in bigger glasses.
posted by FatherDagon at 9:57 AM on June 14, 2010 [2 favorites]


I'm 99% sure that I first heard of Smirnoff Ice when they product-placed it in the VH1 Biopic about Def Leppard. I thought it was kind of hilarious that Smirnoff apparently paid to be the drink that Steve Clark drank himself to death with.
posted by COBRA! at 9:58 AM on June 14, 2010


I came upon the parody first, and let me just say I was glad to be unaware of the inspiration until now.
posted by bashos_frog at 10:00 AM on June 14, 2010


> Smirnoff Ice is different in the US?

And France, apparently. Other countries get the hard stuff. Wouldn't it be cheaper (and tastier if you like that sort of thing) to just buy an actual bottle of vodka and mix it with your favorite soft beverage?
posted by Burhanistan at 10:00 AM on June 14, 2010


Last week I had a bet going that it wouldn't be until August that the NY Times wrote about this. I was way off. But I guess that means this trend is already on the decline.

Me and my friends? We take Smirnoff Ice shots to the eyes motherfucker!
posted by yeti at 10:03 AM on June 14, 2010 [2 favorites]


I assume that they make this stuff a "malt beverage" and not a vodka mix to get around US regulations and taxes. It qualifies as beer which in the US is often easier to retail and advertise than liquor. In my state, you can only buy liquor from the state stores but can buy a six pack to go from any bar or a case from a beer store.
posted by octothorpe at 10:08 AM on June 14, 2010


I like some of the flavored alcopops. Of course, I'm female, so I guess that's kind of stereotypical. But warm? Ew, ew, ew.

The part I never get about these trends is why nobody at some point says, "Wait, what? No. That's just stupid. Go away."

I obviously fail at peer pressure.
posted by gracedissolved at 10:20 AM on June 14, 2010 [1 favorite]


The word "bro" needs to be killed. Killed a lot.
posted by m0nm0n at 10:24 AM on June 14, 2010 [1 favorite]


In '87, Huey released this, Fore, their most accomplished album. I think their undisputed masterpiece is "Hip to be Square", a song so catchy, most people probably don't listen to the lyrics. But they should, because it's not just about the pleasures of conformity, and the importance of trends, it's also a personal statement about the band itself.
posted by xod at 10:27 AM on June 14, 2010 [7 favorites]


> I think their undisputed masterpiece is "Hip to be Square"

You'd better about to be murdering someone with an axe when you say that.
posted by Burhanistan at 10:30 AM on June 14, 2010 [2 favorites]


Wouldn't it be cheaper (and tastier if you like that sort of thing) to just buy an actual bottle of vodka and mix it with your favorite soft beverage?

But how is that convenient? If you get iced, you gotta ice the bro back, post haste!

Seriously, the game seems about making your friends drink something gross, and the grosser the better. Not a new goal, but a novel method and drink. This is not about enjoying drinks.
posted by filthy light thief at 10:36 AM on June 14, 2010


It's an interesting unintended meme around a product, in a similar way the the McGangBang. Apparently you can successfully request a McGangBang in some McDonalds outlets in the US.
posted by DanCall at 10:40 AM on June 14, 2010


How about "cock". If you find your buddy's cock somewhere, you have to suck it. Unless you have one on your person, in which case he has to suck both yours and his own.

I am pretty sure I won't just be "finding" my buddy's cock. And if I do, I am pretty sure I'd have one on my person. I win!

I am not sure we'd be surprised how popular this one would be with frat boys.
posted by Xoebe at 10:48 AM on June 14, 2010 [1 favorite]


Is it viral marketing?

You're not helping.
posted by crunchland at 10:50 AM on June 14, 2010


I am secure enough as a man to say that I actually think Smirnoff Ice tastes good. Then again, I never outgrew the childhood stage where 'candy' formed one of my major food groups.

Also, when somebody told me about the drinking game "The Wisest Wizard", where you drink beer and then you duct tape the cans together to form a staff and the one with the longest staff is clearly the wisest wizard, I laughed for like five minutes.
posted by Comrade_robot at 10:56 AM on June 14, 2010 [12 favorites]


I think it's just another front in the horrible trend across the nation. You know what I'm talking about. I'm talking about.... Bro Rape.
posted by daq at 10:58 AM on June 14, 2010 [1 favorite]


Just when you think that you have the answer to the question, "How fucking stupid can people be?" along comes something to make you realize, "Nope, not there yet."
posted by Mike D at 11:00 AM on June 14, 2010



I like some of the flavored alcopops. Of course, I'm female, so I guess that's kind of stereotypical.


Hey, I was a supertaster when I was younger, so my first drinks of choice were almost always the girl drinks--when my friends in college were gathered around a keg, I was the one off in a corner with a screwdriver. Luckily, I developed a taste, or at least a tolerance, for hops (I've always suspected that my spicing up cheap, bland food during my poverty years with Tabasco may have helped tone down my tastebuds somewhat), so now I usually go with beer unless it's super-hoppy.
posted by Halloween Jack at 11:06 AM on June 14, 2010


Last year Utah outlawed the sale of alco-pops anywhere but in State Liquor Stores.

State Liquor Stores don't have refrigeration, which pretty much killed the sale of alco-pops altogether.

It's almost like they saw this stupidity coming and preempted it.

For once, I have a measure of respect for the Utah Liquor Control Commission.
posted by mr_crash_davis mark II: Jazz Odyssey at 11:07 AM on June 14, 2010


Is it viral marketing?

Here's a clue... the fact that the whole thing revolves around a particular brand of whatever is a pretty good indicator that it's not just something some idiot frat boys thought up. Quit being a marketing tool.
posted by crunchland at 11:10 AM on June 14, 2010 [2 favorites]


Huh, I didn't realize this was a thing. My sister's fiancé and his (yes, former frat) buddies took a weekend trip and iced each other the whole time. I figured they made it up.

The only amusing part of the whole story was that, when one of the bros kept avoiding the ice, probably because of foulness, they convinced the clerk at Burger King to hide a bottle below the counter and give it to him when became in to order.
posted by sugarfish at 11:14 AM on June 14, 2010 [2 favorites]


Wow, do people really participate in shitty games like this? I mean, this sounds like typical frat-boy nonsense, but writ large.

I can say with 100% surety that if some dude tries to "ice" me I will play the WTF? card, feign ignorance, and politely decline the terrible drink. I'm sorry, but these kids aren't just annoying when they are on my lawn, now. They are annoying all the time.

Remember when cocktail parties and classic cocktails had that brief resurgence? I miss those days. A Manhattan made with real marischino cherries and a decent rye is a beautiful thing.

Gods, the whole "bro" thing has hit a nadir, and it never really was more than a ironic pose. It truly is just is a cover-up for vaguely repressed homo-erotic longings.
posted by clvrmnky at 11:14 AM on June 14, 2010


The more pressing question to me is: When did white middle class guys start calling each other "bros"?
posted by monospace at 11:15 AM on June 14, 2010


I don't care too much for drinking games, but I do like drinking free booze, so I am in favor of this.
posted by empath at 11:22 AM on June 14, 2010


I had a Canadian one and it tastes like vodka mixed with Fresca or Sprite or some similar sugary lemon-lime soda.

So it's Zima for a new generation?
posted by Combustible Edison Lighthouse at 11:26 AM on June 14, 2010


Also, when somebody told me about the drinking game "The Wisest Wizard", where you drink beer and then you duct tape the cans together to form a staff and the one with the longest staff is clearly the wisest wizard, I laughed for like five minutes.
posted by Comrade_robot


I heard about a different format for that (and slightly different name): you have a Wizard Party, where you tape your cans together as you go. And people with longer staves can tell short-staffers what to do, since longer staff = better wizard.

I also heard (from the same guy; I guess he's my go-to source for info about dumb drinking games) of a game called Edward 40-Hands. This one involves having a 40 duct-taped into both of your hands, with no tape removed until you've finished both 40s. Which is pretty fucking dire, if you think about how badly you'd have to go to the bathroom just as you finish 40 #1.
posted by COBRA! at 11:30 AM on June 14, 2010 [2 favorites]


The penalty for doing this should be that the perp is condemned to wear Zubaz, and no other pants, for one year.
posted by everichon at 11:31 AM on June 14, 2010 [1 favorite]


Which is pretty fucking dire, if you think about how badly you'd have to go to the bathroom just as you finish 40 #1.

So just start the night with your dick hanging out. In my head, this is what frathouses look like anyway.
posted by dirtynumbangelboy at 11:38 AM on June 14, 2010 [6 favorites]


Wow, do people really participate in shitty games like this? I mean, this sounds like typical frat-boy nonsense, but writ large.

I can say with 100% surety that if some dude tries to "ice" me I will play the WTF? card, feign ignorance, and politely decline the terrible drink. I'm sorry, but these kids aren't just annoying when they are on my lawn, now. They are annoying all the time.

Remember when cocktail parties and classic cocktails had that brief resurgence? I miss those days. A Manhattan made with real marischino cherries and a decent rye is a beautiful thing.

Gods, the whole "bro" thing has hit a nadir, and it never really was more than a ironic pose. It truly is just is a cover-up for vaguely repressed homo-erotic longings.


Knowing nothing about you other than this comment, I can say with 100% certainty that no one will every try to ice you, so I wouldn't be too worried about it. They're not wandering down the street forcing random strangers to chug tepid malt liquor, they're goofing off with their friends.
posted by Copronymus at 11:39 AM on June 14, 2010 [5 favorites]


Here's a clue... the fact that the whole thing revolves around a particular brand of whatever is a pretty good indicator that it's not just something some idiot frat boys thought up. Quit being a marketing tool.


I apologize, I was under the impression that the purpose of this board was to discuss stuff that happens on internet, and not to smash the state.

I hope this means I'm not first up against the wall.
posted by codacorolla at 11:43 AM on June 14, 2010 [5 favorites]


The world of mid 20's male drinking is all sorts of messed up, for instance they keep trying to advertise Mike's Hard Lemonade as a manly drink.
posted by nowoutside at 11:55 AM on June 14, 2010


A strange game. The only winning move is not to play.

How about a nice game of chess?
posted by filthy light thief at 12:00 PM on June 14, 2010 [2 favorites]


posted by codacorolla I was under the impression that the purpose of this board was to discuss stuff that happens on internet

MetaFilter is for posting links to the cool stuff you find on the web.

MetaFilter is not for promoting viral marketing campaigns.
posted by mattdidthat at 12:02 PM on June 14, 2010 [1 favorite]


I apologize, I was under the impression that the purpose of this board was to discuss stuff that happens on internet, and not to smash the state.

Well, how do you think Saint Reagan won the Cold War? He straight-up iced his bro Gorby and, having been so humiliated, Gorbs tried to cover the whole embarrassing thing up with a little perestroika. The Reds never did recover.
posted by joe lisboa at 12:05 PM on June 14, 2010


I'd like to think there's a little difference between accurately identifying a textbook viral-marketing campaign and smashing the state.

Either way, though, I'm totally on board.
posted by box at 12:08 PM on June 14, 2010


This game would be so much cooler if instead of Smirnoff Ice, you hid heroin, and then we could call it "Bros horsing bros", except the rule change would be that if you got horsed and had some cocaine on you, the person who tried to get you would have to do a speed-ball right there on the spot.

This would be a brilliant idea for two reasons; 1.) the inevitable youtube videos would be hilarious, and 2.)the attrition rate amongst the practitioners would help to weed the population of people who would get involved with this sort of viral thing.
posted by quin at 12:13 PM on June 14, 2010 [1 favorite]


MetaFilter is not for promoting viral marketing campaigns.

Apple notwithstanding.
posted by rocket88 at 12:24 PM on June 14, 2010 [6 favorites]


Agreed on the heroin variation. The game could also make substantial gains in street credentials by using the term "brah" instead of "bro" whenever possible. This simple modification will subtly echo the laid-back and playful vibe of the Carl's Jr Hawaiian Burger campaign while upping the ante on the participants' feelings of creative exclusivity.
posted by xod at 12:26 PM on June 14, 2010


MetaFilter is not for promoting viral marketing campaigns.

Everything is marketing.
posted by empath at 12:27 PM on June 14, 2010 [2 favorites]


Un-Happy Hour.
posted by bearwife at 12:27 PM on June 14, 2010


I'd probably just be thrilled that people kept leaving around alcohol for me to drink.
posted by naju at 12:29 PM on June 14, 2010


oooooookay.

this thing turned kinda quickly epidemic at a function I attended recently. My boss had given notice, and his last two weeks consisted of one week in office and one week at a function we were going to be running in another state. his last in-office day, he iced about 6 of us, sort of ironically because he thinks it's stupid fratboy bullshit, and we think so too. so it was kind of a bigger joke that he was doing this to us, because we hated it that little bit more. much to his dismay, he had drunkenly told the wife of one of his targets about his plan, so said target came in prepared with an ice of his own to block it. he had also warned another target, who came in with a god damn 40 oz to block with. On the day of the icing, the second target (with the 40 oz blocker) kept his blocker in the freezer for reasons that are beyond anyone's understanding. so when the icing began, his blocker was not available and he was successfully iced. the FIRST target, the one who had been tipped off by his wife, the icing was never attempted because my boss knew the wife would squeal on him. so here is the situation:

target A: tipped off by wife. has blocker. icing not attempted. retains blocker.
target b: blocker in freezer, is successfully iced for not having blocker to hand. still has in freezer.
the rest of us: fucked by this stupid shit. are successfully iced.

target b, frustrated by his foiled attempt at a block, goes to the freezer and figures "fuck it. might as well ice somebody." he takes the 40 oz ice and tries to ice target a, who is like "are you kidding me?" and blocks it. so target b now has to drink the initial ice, his 40 oz failed blocker ice AND target A's blocker ice, all at once. EPIC FAIL.

at the function, a massive revenge conspiracy is hatched to get my boss back. this company, for reference, is full of highly competitive people, and even though we hate this stupid marketing ploy bullshit the competitive drive kicked in and it became a thing while we were working this convention. the idea was that the 6 people iced originally would all ice my boss at one time on his last day and royally fuck him. one of them, for reasons unknown, tipped my boss off about it. my boss then went and purchased 6 blockers. the natural course would be to simply block all the attempts and claim victory. but he took it a step further. highly competitive people, remember.

man, this is getting complicated, here are some names to ease things:

let's call my boss R.
the head of the revenge conspiracy we'll call J.
the tipster who told my boss about the conspiracy will be K.

so R approaches J and says "K told me about you guys wanting to ice me later." J is pissed. R says "let's turn it around and REALLY fuck K over, for betraying you." J is all for it. R says "here, I have this ice. you can go ice him now for being a traitor." J takes the ice, heads over to where K is working and ices him. K pulls up his pant leg to reveal a blocker strapped to his leg with gaffer's tape. A blocker he had been given by R, who had arranged the whole thing to surreptitiously double ice J. All this basically to say "do not fuck with me. I will ruin you."

after that it became a mad house. ice was purchased willy nilly, people began icing each other in increasingly elaborate ways. (R was finally iced several times, the last one being on his farewell cake as it was rolled in at a party. THE ICING ON THE CAKE, GEDDIT?!)

here's the problem, is people who attended this function caught on to what we were doing, as the stories took on epic proportions in the retelling, and started doing it too. it became A Thing (tm). A thing that one guy had started ironically, in order to fuck with friends, that became a legitimate and sincere piece of stupid frat boy juvenilia that - ultimately - promoted smirnoff ice in precisely the way their marketers had obviously intended. we all of us, I think, had moments of looking around at the situation after it had spread beyond us. I think we all eventually had that "oh fuck, what did we do what did we help come into being" moment. we're largely ashamed for having taken part in the stupid marketing bullshit. I wish nothing but ill and misfortune on the smirnoff marketing people that came up with this, and on the entire culture that turns fratboy stupidity into something even people who hate fratboy stupidity will endure for lawlz.

a tip for the rest of you: if someone says something to you like "you've been iced!" (or whatever future bullshit winds up being started this way), you may find yourself doing what we did, and googling it. If the google results are ALL articles saying things like "what's this icing shit and why are so many people doing it?" that means it's viral corporate origin bullshit, and the originating articles are all planted to make it look like people were already doing it. next time don't make our mistake. don't participate, just punch the dude in the dick and get on with your life.
posted by shmegegge at 12:33 PM on June 14, 2010 [19 favorites]


Please to fit "Well, he pulled it on Rorschach, and Rorschach dropped him down an elevator shaft" into this.
posted by Durn Bronzefist at 12:36 PM on June 14, 2010 [3 favorites]


It would be cool to unleash a ravening half-rooster half-dragon upon the Ice prankster.

"Yeah? YOU'VE BEEN COCKATRICED, MOTHERFUCKER"
posted by everichon at 12:44 PM on June 14, 2010 [11 favorites]


shmegegge, I tried as hard as possible not to picture Michael Scott as your outgoing boss, but I just could not imagine the scenario otherwise.
posted by joe lisboa at 12:46 PM on June 14, 2010 [5 favorites]


I'd like to think there's a little difference between accurately identifying a textbook viral-marketing campaign and smashing the state.

Nope, none at all. Welcome to the 21st Century. They used to say Fuck The System but we now realize it's actually PROGRAM, or to extrapolate on an old phrase, "A neverending massage from our sponsors".

FUCK THE SPONSORS.
posted by philip-random at 12:49 PM on June 14, 2010


Statistics would probably indicate that it leads to drunk driving, vandalism, STD transmission, and other "happy" things.

Remember all those people who were (or pretended to be) upset that 'gay' couldn't be reliably used to mean 'cheerful' anymore?

They're really going to be annoyed with you if you manage to rebrand 'happy.'
posted by Kirth Gerson at 12:50 PM on June 14, 2010


Everything is marketing.

This is an appallingly narrow definition of EVERYTHING.
posted by philip-random at 12:50 PM on June 14, 2010


My favorite take on this bullshit: What Would Paul Newman Do?
posted by kyleg at 1:16 PM on June 14, 2010


Isn't this the reason there's a market for Goldschläger and Jägermeister? Or Everclear? Not because they taste good, by any means, but more as a right of passage.

Did you remember to consume several helpings of pork, sausages, sauerkraut and potatoes, with everything on the side and followed by Schwarzwaldkirschtorte, before trying Jaegermeister? Because if you didn't, you're doing it wrong.
posted by Dr Dracator at 1:18 PM on June 14, 2010 [1 favorite]


This is an appallingly narrow definition of EVERYTHING.

Find me a fpp on metafilter that isn't selling SOMETHING.
posted by empath at 1:20 PM on June 14, 2010


people began icing each other in increasingly elaborate ways

As far as I can tell, icing is for people who don't know Diplomacy exists. If you're going to spend several hours drinking and carefully plotting a righteous backstab against your bro, you might as well invade the Iberian while you're at it. C'mon.
posted by cortex at 1:25 PM on June 14, 2010 [3 favorites]


Didn't Paul Newman famously compare his wife to a Carl’s Jr. Hawaiian Teriyaki Six Dollar Burger? Which, by the way, is quite possibly the best promotional burger that Carl Karcher Enterprises Inc. has ever produced.
posted by xod at 1:25 PM on June 14, 2010


Is it OK to take the bottle of Smirnoff Ice and smash it over the head of the yahoo attempting to ice you?
posted by zzazazz at 1:49 PM on June 14, 2010


Paul Newman was a poor man's Steve McQueen.
posted by rocket88 at 1:50 PM on June 14, 2010


Icing is kinda played out--nowadays, my buddies are all about Newmaning. It's like icing, except instead of kneeling while drinking a Smirnoff Ice, you make a driving-a-racecar gesture and eat fifty eggs.
posted by box at 1:59 PM on June 14, 2010 [1 favorite]


Newman vs McQueen?

McQueen is like a Carl’s Jr. Hawaiian Teriyaki Six Dollar Burger - WITHOUT the teriyaki sauce!
posted by xod at 2:12 PM on June 14, 2010


Icing is kinda played out--nowadays, my buddies are all about Newmaning. It's like icing, except instead of kneeling while drinking a Smirnoff Ice, you make a driving-a-racecar gesture and eat fifty eggs.

yah thx peoria

here in williamsburg we make our victims chug while starring in a well-regarded comedy show on pay cable for several years and call it shandlinging
posted by Copronymus at 2:15 PM on June 14, 2010


Did you remember to consume several helpings of pork, sausages, sauerkraut and potatoes, with everything on the side and followed by Schwarzwaldkirschtorte, throw the fucking bottle of worse-than-Buckleys swill and finding something palatable, like the juices wrung from old dishrags, before trying Jaegermeister? Because if you didn't, you're doing it wrong.

FTFY.
posted by dirtynumbangelboy at 2:20 PM on June 14, 2010


So does this mean I need to start carrying a Smirnoff Ice with me at all times?
posted by drezdn at 2:22 PM on June 14, 2010


is it wrong that i have used the bros icing bros site as an aid to masutrbation.
posted by PinkMoose at 2:28 PM on June 14, 2010


Well, this is a good way to seriously mess up someone, or even kill them. Good thing that guy puked it right back up. Haha! Alcohol poisoning!
posted by Burhanistan at 2:32 PM on June 14, 2010


[==]0




Ahahha I just iced this whole thread SUCKERS
posted by Potomac Avenue at 2:34 PM on June 14, 2010


This article succinctly describes my opinion of this phenomena.
posted by moonbiter at 2:50 PM on June 14, 2010


Apropos the "it's spreading fast so it must be corporate" bleating -- dear lord, have none of you ever read "Extraordinary Popular Delusions and the Madness of Crowds?" It has a whole chapter on the spread of crazes through 19th century cities Nothing new here, and absolutely no guarantee that our corporate overlords started it.
London is peculiarly fertile in this sort of phrases, which spring up suddenly, no one knows exactly in what spot, and pervade the whole population in a few hours, no one knows how. Many years ago the favourite phrase (for, though but a monosyllable, it was a phrase in itself) was Quoz. This odd word took the fancy of the multitude in an extraordinary degree, and very soon acquired an almost boundless meaning. When vulgar wit wished to mark its incredulity, and raise a laugh at the same time, there was no resource so sure as this popular piece of slang. When a man was asked a favour which he did not choose to grant, he marked his sense of the suitor’s unparalleled presumption by exclaiming Quoz! When a mischievous urchin wished to annoy a passenger, and create mirth for his comrades, he looked him in the face, and cried out Quoz! and the exclamation never failed in its object. When a disputant was desirous of throwing a doubt upon the veracity of his opponent, and getting summarily rid of an argument which he could not overturn, he uttered the word Quoz, with a contemptuous curl of his lip, and an impatient shrug of his shoulders. The universal monosyllable conveyed all his meaning, and not only told his opponent that he lied, but that he erred egregiously if he thought that any one was such a nincompoop as to believe him. Every alehouse resounded with Quoz; every street-corner was noisy with it, and every wall for miles around was chalked with it.

But, like all other earthly things, Quoz had its season, and passed away as suddenly as it arose, never again to be the pet and the idol of the populace. A new claimant drove it from its place, and held undisputed sway till, in its turn, it was hurled from its pre-eminence, and a successor appointed in its stead.
posted by i_am_joe's_spleen at 2:53 PM on June 14, 2010 [9 favorites]


(a) come on, asteroid, put an end to the revolting stupidity that has infected the human race.

(b) I am beginning to believe that Americans tend to be childish until a much later age than in other countries.

(c) How. Fucking. Stupid.
posted by five fresh fish at 3:31 PM on June 14, 2010


Remember that whole SpousinsCreamingSpousins thing? Any Spousin (Cousin/Spouse) could present any other Spousin with a 32 ounce can of Creamed Corn. If the Spousin can't block the corn with Potato Salad then they're tied up and muzzled on the front-yard-sofa next to a tub of margarine.
posted by xod at 3:33 PM on June 14, 2010 [1 favorite]


I've been concealing an Ice on me for the past 4 months waiting to Ice Block someone.

And nobody has ever tried to ice me. Ever.

I just look a pathetic alcoholic wandering around with my rotgut.

:(
posted by mazola at 3:56 PM on June 14, 2010 [1 favorite]


Oh, America. This is what happens when people can't get stupid drinking games out their system before they reach their late teens.
posted by mippy at 4:03 PM on June 14, 2010 [2 favorites]


Is this something I'd have to care about the decline of Western civilization to give a shit about?
posted by Shohn at 4:08 PM on June 14, 2010


"I remember doing dumb shit like this when I was 20 but if I had still been binge drinking by the time I was 26, I think friends and family would have gotten worried."

In the UK, sneaking into pubs or getting your oldest-looking friend to go to the offy starts around 15. Legal drinking age is 18. I was introduced to alcohol early, at the dinner table, so I was never that bothered, but got all the drinking-to-excess out of my system when I was young enough for really stupid things to be forgiveable. When I got to university, you could spot the kids who never got to try alcohol 'til they left home three miles off. They were really, really annoying. I imagine frats are full of boys like that - constantly going on about how many pints they'd sunk, wallpapering the kitchen in porn, or throwing up on their date's lap after being passed their first joint.

Or maybe I'm just jealous as medical reasons took me off alcohol fairly early...
posted by mippy at 4:10 PM on June 14, 2010 [1 favorite]


I think it's fun. I figured there would at least be a few more supporters here on the blue, but it seems like the whole world has become all you old folks lawn. Shouldn't really be a surprise, you all have been getting more uptight than ever recently.

My wife and I saw pictures of some icings on facebook while we were on our honeymoon. We then proceeded to ice each other the whole time.

Afroblanco: You barely missed it, as it came roaring through Como right after you left.
posted by schyler523 at 4:48 PM on June 14, 2010


I got iced at a World Cup party on Saturday. I'm a female 10 years removed from my college days.

It was funny. I laughed. Everyone laughed. I iced the person who iced me. We all had a good story to tell.

Not expending any more energy on it, suffice to say it did not, apparently, bring about the end of days.
posted by buzzkillington at 4:50 PM on June 14, 2010 [4 favorites]


The late legal drinking age is a scourge on America, IMO. It encourages binge drinking: better down it all while you got it. It treats young adults as children, stretching the idiot teen stage into the mid-twenties. And it's essentially an ignored law.
posted by five fresh fish at 4:53 PM on June 14, 2010 [3 favorites]


And just when I finally figured out what beer pong was all about.
posted by tamitang at 5:01 PM on June 14, 2010 [2 favorites]


Without commenting on any of the broader sociological implications, allow me as a marketer to say this:

“Guys who would never buy Smirnoff before are even buying it now to shield against attacks,”

is what passes for a wet dream in my field. Truly awe-inspiring.
posted by jalexei at 5:58 PM on June 14, 2010 [4 favorites]


I work in an advertising related field and I thought it had already been confirmed that "icing" was created by Wieden-Kennedy Portland. I am pretty sure I read this on an industry blog but of course can't actually find a link now.

I have been unfortunate enough to have witnessed an un-ironic icing by actual, real life frat boy bros in downtown San Francisco one night. They actually fist pumped and chanted "ICE! ICE! ICE!" and then slapped each other on the back. It was bizarre.

Shortly after that someone tried to pull this on me at a party, complete with video camera so he could post it on Youtube later. I told him to go fuck himself.
posted by bradbane at 6:54 PM on June 14, 2010 [2 favorites]


We need broader application of the infamous Texas law that allows you to shoot someone for being "too dumb to live."
posted by five fresh fish at 7:09 PM on June 14, 2010


Is anyone else thinking what I'm thinking? It's time to bring back Quoz!
posted by drezdn at 7:56 PM on June 14, 2010


The late legal drinking age is a scourge on America, IMO. It encourages binge drinking: better down it all while you got it. It treats young adults as children, stretching the idiot teen stage into the mid-twenties. And it's essentially an ignored law.

How is it a problem if it's essentially ignored?

Also, WAAAAAZZZZZZZSZSSSSSZUUUUUUUUUUUUUUUUUUUUUUUUUUUP.
posted by doublehappy at 8:05 PM on June 14, 2010


I am beginning to believe that Americans tend to be childish until a much later age than in other countries.

In-fucking-deed
posted by Copronymus at 8:17 PM on June 14, 2010


I actually quite like the new Smirnoff Ice. Nothing wrong with it when mowing the lawn. And the garden beds. And the garden hose. And the gravel driveway. And the footpath. And the street. And the whaarrrgarbl *thunk*
posted by turgid dahlia at 10:18 PM on June 14, 2010 [1 favorite]


(Here in Australia it's Smirnoff Ice Double Black, 6.9% ABV - dunno if it's the same drink over in the States)
posted by turgid dahlia at 10:22 PM on June 14, 2010


Here in Australia

Here in Australia if your mate presents you with a XXXX you have to take one hand off the steering wheel and chug it. But if, instead of falling victim to the attack, you present a 2L cask of Coolabah fruity lexia, you have to share it between you, and then kick the inflated bladder around. I've heard that at middle-class dinner parties people will turn up with bottles of Cockfighter's Ghost and require their guests to buy BHP Billiton shares. And if someone comes by with a bottle of brown rum you all have to have a barbecue in the middle of the street listening to the same Powderfinger CD on loop making racist jokes.

And then the Deputy Prime Minister takes over the meeting because you're all too wasted to be in Cabinet.
posted by Fiasco da Gama at 12:01 AM on June 15, 2010 [5 favorites]


For a second I thought I was iced. But, when I heard all the noise, I knew they were cops. Only cops talk that way. If they'd been bros, I wouldn't have heard a thing. I would've been iced.
posted by mazola at 8:32 AM on June 15, 2010


Yup. The OP somehow thinks this is a social phenomenon worthy of discussion, which puts them squarely in the upper end of the "fished in" spectrum.

Hm. I think it's stupid game and yes, very fratriffic, but still possibly an interesting discussion... anyway, I just wanted to post my own drinking game:

It's called Kentucky. It requires two six-sided dice, 10 8-oz cups and one 32-oz cup (sizes can vary based on your drinking ability).

Cups are filled with beer (or your excessive drink of choice - we used to play with woo-woos in high school) and lined up in a row. The 10 8-oz cups are numbered 2-11, and the big cup is numbered 12.

Players roll and the lowest goes first. The first player rolls the dice. If it's a 2-11, she drinks that cup and rolls again, re-drinking with each roll until she rolls the number of an empty cup, and then passes the dice to the left. The next player continues in the same fashion, rolling until she hits an empty cup.

Anytime a player rolls a 12, she can assign any player to drink one of the remaining full 8-oz cups, and the dice pass. The game continues until the #2-10 cups are empty. The player to drink the final full small cup must also drink the big cup.

It's a pretty basic dice game, but it does create some drama at the end. When down to 1 small cup left, if a player rolls a 12, she can assign that last small cup to anyone, and then the player to her left gets stuck with the big cup, or "Kentuckied." If she rolls the small cup number first, she gets Kentuckied herself.

It seems like it would take a while, but games are actually quick and lively... until too many drinks makes the floor attack.

Kentucky!
posted by mrgrimm at 11:42 AM on June 15, 2010 [1 favorite]


The whole "this booze is uncool, that booze is worthy" thing is pretty cute. You're definitely better than the fratboys.
posted by Ambrosia Voyeur at 12:11 PM on June 15, 2010 [3 favorites]


Oh, and I still go for a game of Asshole. And we like drinking Family Feud, too. Or often, bad movie drinking night, with the rules made up as we go. And I'm definitely too old for this and you should worry.
posted by Ambrosia Voyeur at 12:14 PM on June 15, 2010 [4 favorites]


You're definitely better than the fratboys.

Well, our booze is anyway.
posted by cortex at 12:17 PM on June 15, 2010


Tied up on the front-yard-sofa, we're all pretty much equal.
posted by xod at 12:39 PM on June 15, 2010


Wait, we are posting our drinking games? My favorite one goes like this: You take a glass, fill it with about three shots worth of rye or bourbon. Next, you drink it.

I win at it ever single time.
posted by quin at 12:51 PM on June 15, 2010 [2 favorites]


I had a six pack of Abbey Ale last night, and it was delicious. Also my new bottleshop has some beer called Rogue in a variety of different varieties. One was in a red bottle, which was fun. Also chipotle ale wtf?
posted by turgid dahlia at 3:17 PM on June 15, 2010


Oh, and I still go for a game of Asshole.

Asshole is the greatest game in the world *if* and only if the people playing include 2 crazy people with unresolved personal issues. Hide your knives!
posted by mrgrimm at 3:41 PM on June 15, 2010


cortex: "Well, our booze is anyway."

You've got the good booze, and the fratboys have the fratboys? If I want both, what, do I have to get a career in politics?
posted by Ambrosia Voyeur at 9:24 PM on June 15, 2010 [1 favorite]


Also, just so you know, in Mid-MO at least, it's not just bros icing bros, but hipster-ish people. One couple that I work with has pretty much spearheaded the icing movement here.

Metafilter does self-righteous superiority so well...this new version of "Your favorite X sucks" is particularly awesome.
posted by schyler523 at 6:37 AM on June 16, 2010


If I want both, what, do I have to get a career in politics?

That, or party hop.

"Your favorite X sucks"

I gets extra weird here since X is a string that contains "sucks" itself, a la "Your favorite intentional orchestration of the consumption of a beverage that you think sucks sucks". It's that sort of complex syntactic embedding that can really get me on board with a movement.

You might counter that I should be even more attracted to the counter-thesis that "Your favorite 'Your favorite intentional orchestration of the consumption of a beverage that you think sucks sucks' sucks", but, honestly, that's just getting silly.
posted by cortex at 7:05 AM on June 16, 2010


My Mid-Mohawk is more Mid-MO, less Mid-hawk.
posted by box at 7:31 AM on June 16, 2010


Metafilter does self-righteous superiority so well...this new version of "Your favorite X sucks" is particularly awesome.

Thanks. I've long felt superior to yrrr garden variety binge drinking, sidewalk puking, peace disturbing alcohol athletes but no one's ever given me proper credit.
posted by philip-random at 7:52 AM on June 16, 2010 [1 favorite]


The more popular icing site is down, and Smirnoff is apparently responsible.
posted by Shepherd at 5:43 AM on June 17, 2010


Well, I guess you old fuddy-duddies are happy now, eh?
posted by schyler523 at 6:13 AM on June 18, 2010


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