An awesome way to move things vertically

June 25, 2010 8:29 AM

Hygiene. Flexibility. Safety (SLYT) Another spoof on the Jobs presentation, but with a real company, product and serious effort behind it. It's odd because it's super-real, injokey and the viral ambition is ambiguous. Moneyshot at 7m40s.

As a sidenote, would Apple be able to stomp on this if they wanted to? I mean, this is so tongue in cheek I can't really see the tongue.
posted by monocultured (10 comments total)

Wow, we were both putting together posts about Jobs at the same time (hope it's not too much for MeFi)!
posted by The Winsome Parker Lewis at 8:33 AM on June 25, 2010

Truly, his soul is the loom on which we weave our social commentary.
posted by monocultured at 8:38 AM on June 25, 2010 [2 favorites]

He's wearing a crewneck. Fail. Steve Jobs only wears the finest in mock-turtleneck fashions.
posted by Sys Rq at 8:43 AM on June 25, 2010

Protected in many different legal ways!
posted by kenko at 8:44 AM on June 25, 2010

Sign of quality and competency in a marketing department is having .avi and .mov in the titles of your companies YouTube videos.
posted by wcfields at 9:08 AM on June 25, 2010 [3 favorites]

This just makes me appreciate what Jobs does all the more. It isn't easy to do presentations. For starters, you need a couple of basic things that these people don't have: charisma, and native ability in the language you present in.

It also makes me appreciate how hard it is to parody Jobs. Just ask Fake Steve Jobs. He couldn't sustain it for long.
posted by charlie don't surf at 10:04 AM on June 25, 2010

It also makes me appreciate how hard it is to parody Jobs. Just ask Fake Steve Jobs. He couldn't sustain it for long.

I think it's nearly impossible for someone who isn't Steve Jobs to act pompous enough to properly parody Steve Jobs. The man is the pompous human equivalent of a machine that excels at lifting things and then tipping them out at the height you prefer, with just the touch of a finger.
posted by cmonkey at 10:23 AM on June 25, 2010

As a sidenote, would Apple be able to stomp on this if they wanted to?

Uh, no. Why would they?
posted by delmoi at 11:07 AM on June 25, 2010

It also makes me appreciate how hard it is to parody Jobs. Just ask Fake Steve Jobs. He couldn't sustain it for long.

I'm pretty sure he's still doing it. He just wasn't able to stay anonymous.
posted by delmoi at 11:08 AM on June 25, 2010

Uh, no. Why would they?

You mean besides that this is a company which is using Jobs as a shtick for selling something else? No reason.

In the real world, this company is in Sweden so Apple would have a hard time acting against them, but going after their Youtube videos for infringement of something or other wouldn't seem totally out of character. I'm interested cause I hadn't seen a "real" company doing something like this which wasn't intended for purely internal punny distribution.
posted by monocultured at 2:30 PM on June 25, 2010