June 25, 2010 1:17 PM Subscribe
Cheats may or may not prosper, but they despise themselves for cheating. At least according to an intriguing piece of research published in Psychological Science by Francesca Gino of the University of North Carolina, Chapel Hill. Research suggests wearing fake goods makes you feel a fake yourself, and causes you to be more dishonest in other matters than you would otherwise be.
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